E-commerce is the way of life these days as we often shop online on our phones. For companies to compete and adapt to the constant changes in consumer demand, they must utilize push notifications. It’s a highly simple mobile marketing tool that can strongly persuade people to buy or redeem their services. Let’s take a look at some of the best push notification software available for businesses.
15+ Push Notification Software
1. OneSignal
2. MoEngage
3. CleverTap
4. WebEngage
5. Braze
6. Omnisend
7. SALESmanago
8. IZooto
9. Truepush
10. PushEngage
11. Netcore Smartech
12. Airship
13. Lterable
14. Leanplum
15. Kumulos
16. Firebase
What is Push Notification Software?
Push notification is a type of pop-up message that appears in our devices where it’s emitted by developers to notify users of the information that they need to know. Push notification is a highly useful tool as it can inform users that someone has responded to their message or reminds them to do these tasks. Implementing push notifications is a must for app developers. Because of how essential this tool is, businesses can take advantage of this by using push notification software which they can send messages to their consumers without having them open the app to read what the message is about. These messages could notify customers of an upcoming sale, a product that is back in stock, or their order package is being shipped to their homes.
Benefits
So long the days of sudden annoying marketing calls that are too expensive and a waste of time for marketing resources. The benefits of push notifications for your businesses are highly rewarding. It’s the easiest way to send messages to your consumers and they can be personalized to the customer that they might be interested to open the app to see what’s in store for them. These benefits of having push notification software for your business include:
- Creating personalized customer experience through brand loylaty with personalized messages that specifically apply to them.
- Increases traffic and sales engagement for websites and apps.
- Easy broadcast to customers and it’s not invasive on the customers’ end.
Features
While it’s easy to send push notifications to customers, it’s important to note that it’s best to send specific messages to specific groups of people based on their data instead of grouping all customers at once unless it’s a site-wide event such as a monthly sale. In order for push notifications to be highly effective for your business, you must have these essential features:
- Segmenting customers based on their data such as demographics and activities done in the website or app
- The ability to send push notifications to all devices, including web and phones
- Notifying customers about important message updates based on their activity and location
Top 10 Push Notification Software
1. Truepush
Founded in 2018 Truepush’s attractive feature is its affordability to clients who avail their free unlimited services with a maximum quota of subscribers allowed.
2. CleverTap
CleverTap helps their clients with personalized brands that capture the attention of their customers. Since it was founded in 2014, it has secured Domino’s Pizza and Carousell as their clients and houses 279 employees.
3. WebEngage
WebEngage delivers clients a wide range of mobile marketing channels such as push notifications, in-app, SMS, web, etc. The company was founded in 2014 and houses, 157 employees.
4. OneSignal
OneSignal is one of the most popular push notification software for businesses since it was founded in 2011. It has over 90 employees and has Zynga and Volkswagen as their clients.
5. Braze
Braze emphasizes customer experience as it aims to deliver powerful, personalized customer experiences. Founded in 2011, the company has housed 600 employees and has sent 1.5 billion messages per month to 2.5 million users.
6. MoEngage
Founded in 2014, MoEngage takes in customer feedback for their mobile marketing services, which crowned them as the #1 Mobile Marketing Platform by G2 in 2021. The company houses 286 employees and has Samsung and Vodaphone as their clients.
7. SALESmanago
SALESmanago uses artificial intelligence to deliver personalized push notifications to customers. The company was founded in 2011 and currently houses 180 employees.
8. Netcore Smartech
Netcore Smartech aims to help its clients with meaningful customer communication through various notification channels. It employs 500 people and has delivered billions of notifications.
9. IZooto
IZooto promises their clients to keep their loyal customers coming back to their services through push web notification. The company was founded in 2015 and houses 70 employees in their watch.
10. PushEngage
PushEngage allows their clients to keep in touch with their customers through customized notifications. The company was founded in 2016 and employs 14 people under the company.
Should I solely rely on push notifications to market my products and services alone?
While push notifications are highly effective with minimal effort in pushing the products and services to customers, if possible, businesses should try to find other ways to market their products and brand to highly maximize the company’s reach to customers.
What if the customers don’t want to opt-in for push notifications?
There’s always an option within the settings of the app or device that can allow customers to turn off push notifications. That being said, it’s highly important to strategize the type of push notifications that businesses should send to their customers so it won’t be an annoyance to the customers. Avoid invasive tactics such as lock screen ads or pop-up ads when users are not opening the app.
How are push notifications different from e-mail notifications and SMS notifications?
The huge difference is the length of the messages and how it catches the attention of the customer. E-mail notifications can be as long as they can be while SMS and push notifications should be short and catchy to capture attention from their customers. E-mail is seen as a space for important messages and as such customers are would implement a spam filter so that non-essential notifications don’t clog their inboxes. SMS marketing notifications have a similar disadvantage as SMS inboxes are also seen as a place for important messages, with the added disadvantage of being only textual in nature which does not capture enough attention from the customers. Sending push notifications is highly effective as not only messages can be short and catchy, they can also attach images (if applicable) and it does not cost much to send these messages to the customers.
Push notifications are easy to maintain and broadcast as they can drive up traffic and engagement which in turn increases sales performance. Customers feel a sense of loyalty to the brands they subscribe through this method with its personalized notifications according to their demographic and activity data. As everyone uses their phones almost every hour of the day, businesses need to integrate push notification software in their marketing in this increasingly competitive marketplace.
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