10+ Best Real Estate Software for Windows, Mac, Android 2022

Q: What is CRM in real estate?

A CRM ( Customer Relationship Management ) strategy in real estate helps provide a seamless experience to clients throughout the sales process. Also, it involves gathering data and studying patterns in customer behavior to improve connection and develop an emotional relationship with prospects and customers, improving lead conversion practices, and engaging the existing customer base.

As the demands of your market shift along with the evolution of digital technology, ensure to stay relevant and competitive by equipping the right modern solution to do the job. Generate campaign messages, connect with clients on the communication channels they prefer, and use the strategy that guarantees your desired results all in one network using robust real estate software.

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What Is Real Estate Software?

Real estate software digitalizes the day-to-day operations of real estate agents and agencies. It provides a solution that unifies the tools necessary to identify leads and tracks the behavior of existing clients. This software monitors their engagement across varying platforms and functions to collect and validate contact information, improving outreach programs.

Also, regardless of the level of your technical skills, you can set up a web portal to increase accessibility and visibility to your brand. For a more informed approach in developing strategies, it tracks data analytics and presents data visually.

Benefits

With this, you can implement workflow automation as a better alternative to implementing and managing activities using the manual method or disparate platforms. Also, it reduces workload, which increases your time to spare for more high-value business tasks. This software solution also makes transactions paperless, accelerating the process and improving client experience.

Features

Your needs differ from other real estate agencies. Although looking at reviews is helpful when deciding on your software, it is also crucial to study data to analyze the gap in your current operations and forecast future needs. Doing so will help you single out the one most compatible for you in the software market. Also, look into their pricing models while considering your budget and check whether they charge you for configuring functionalities. The following are features you should look for:

Social network integration
Live chat capabilities
File sharing tools
Email marketing functionalities
Campaign management features
Real estate CRM functionalities
Data analysis and reporting tools
Lead management functionalities
Landing page builder

Top 10 Real Estate Software

1. Zillow

With Zillow, you can simplify the complexities involved in processing online payments and tracking tenants. They have 7,999 employees working for them and have a revenue of 1.3 billion dollars.

2. JotForm

JotForm is a data entry software with forms management and digital signature features. They have 421 people in their team and have a revenue of 73.7 million dollars.

3. Propertybase

With this real estate agency software, you can streamline processes for overseeing property matching and task management. They have 100 people in their team and have 25 million dollars in revenue.

4. Top Producer

Price forecasting and segmentation functionalities are accessible in this real estate management software. They have 70 employees working for them and have 14 million dollars working for them.

5. BoldLeads

This lead generation solution offers functionalities for funnel management and advertisement management. They have 30 employees in their team and have 12 million dollars in revenue.

6. Real Geeks

Contact management tools and an alert system are features you can use in this real estate CRM software. They have generated a revenue of 11.5 million dollars and have employed 79 people.

7. Wise Agent

Wise Agent is a sales tracking software with territory management and commission management tools. They have 7 million dollars in revenue and have 27 employees.

8. LionDesk

LionDesk is a lead management platform with source tracking and referral tracking tools. They have 40 employees and have 6 million dollars in generated revenue.

9. Cloud Agent Suite

With this platform, you can use real estate CMA and lead nurturing tools. They have employed over 25 people and have 6 million dollars in revenue.

10. Streak

This digital solution has sales tracking and email marketing capabilities. They have a generated revenue of 2 million dollars and have 28 people working for them.

FAQs

What is real estate CMA software?

Real estate CMA (Comparative Market Analysis) software allows users to streamline processes for analyzing listings and data collection activities regarding properties sold nearby to determine a competitive price for a similar property. With it, you can have a more holistic view of the factors and comparables to consider when making an offer.

What is CRM in real estate?

A CRM (Customer Relationship Management) strategy in real estate helps provide a seamless experience to clients throughout the sales process. Also, it involves gathering data and studying patterns in customer behavior to improve connection and develop an emotional relationship with prospects and customers, improving lead conversion practices, and engaging the existing customer base.

What are tips to improve real estate marketing?

One of the tips you should incorporate in your marketing strategy is to go digital with your marketing efforts. That said, ensure to write compelling content and use attention-grabbing images, infographics, and videos to capture and retain the interest of your audience. Also, take advantage of social media and digital marketing platforms to expand reach on individuals belonging to the various categories of customer demographics.

Considering how clients can access and request real estate services by connecting to the internet with just a few clicks, you need to start playing smarter by equipping the best real estate software that perfectly suits you. Start with a strong impression when customers visit your website and end transactions on a positive note. Achieve that and more by getting yours now.

10+ Best Real Estate Software for Windows, Mac, Android 2022

Real Estate Software