Potential customers trust referrals, and existing customers love doing it, especially the benefits and rewards that come with it. This strategy is like hitting three birds with one stone. Although, like other marketing methods, developing it takes plenty of effort and requires competent skills. That said, start going digital and streamline its complexities by utilizing the best referral marketing software.
13+ Referral Marketing Software
2. Post Affiliate Pro
7. Referral Rock
11. Viral Loops
12. Referral SaaSquatch
What Is Referral Marketing Software?
Referral marketing software is a digital solution that helps businesses customize and develop their referral marketing programs. It integrates several referral processes in a centralized platform allowing you to see and control varying marketing angles from one place. Also, it comes with digital tools to help out with the stages of the referral program, from the marketing planning and for collecting essential data analytics.
When you use this software, you can also track the results and progress of referrers and automate the process of granting them appropriate rewards. In addition, it has messaging platforms and allows you to manage varying marketing platforms to amplify your marketing efforts.
This technology will take your referral marketing programs to new heights. With its workflow automation functionalities, you can streamline repetitive processes allowing you to cover more tasks in a shorter time with more accuracy. Also, this system makes it easier for you and your team to access necessary data and make changes that increase visibility and flexibility.
In the software market, there are plenty of referral marketing solutions. Considering that they function for the same purpose, most of them have overlapping functionalities. Although, they have varying specializations, supported digital devices, and prices that also set them apart. That said, to choose the most suited one for you, you should look for the software that includes services in their subscription plans and software packages that align with your referral marketing needs and demands. An ideal software that can help you the most with your referral strategies should have the following features:
- Marketing analytics
- Fraud detection system
- Campaign management tools
- Tracking and reporting tools
- A/B Testing
- Custom referral templates
- Email marketing functionalities
- Rewards management system
- Third-party applications and eCommerce platforms integration
Top 10 Referral Marketing Software
GrowSurf is software for managing customer referral programs and social promotions. They have employed 10,000 people and have generated a revenue of 2 billion dollars.
In this advocacy software, you can access tools for badge management and content management. They have a generated revenue of 20.1 million dollars and have employed 105 people.
This referral marketing software allows its users to access customer activity tracking and affiliate management features. They have 18 million dollars in generated revenue and have employed 97 people.
This customer advocacy solution offers communication management and contact management tools to its users. They have 80 people working for them and have a generated revenue of 17 million dollars.
This referral marketing software has lead management and referral tracking functionalities. They have 20 people working for them and have 10 million dollars in generated revenue.
6. Post Affiliate Pro
When you use this digital solution, you can utilize multi-channel marketing and banner marketing tools. They have 7 million dollars in revenue and have 36 people on their team.
ReferralCandy is a word of mouth marketing solution with campaign management and referral tracking capabilities. They have 35 people in their team and have 5 million dollars in generated revenue.
8. Viral Loops
Rewards management and campaign management tools are features you can use in Viral Loops. They have 19 employees in their team and have 4.8 million dollars in revenue.
With this customer referral marketing platform, you can streamline lead engagement and rewards management. They have a generated revenue of 4.5 million dollars and have 18 people working for them.
10. Referral Rock
Functionalities for gamification and customizing employee referral programs are accessible in this software. They have 35 employees and have 4 million dollars in generated revenue.
What is the difference between referral marketing and affiliate marketing?
Referral marketing and affiliate marketing at a glance can appear similar because of their multiple overlapping methods. Although, these two strategies have glaring differences. The factor that separates them from each other lies in the participants. For referral marketing, businesses invite clients and offer them bonuses and discounts. On the other hand, for the latter strategy, marketers look for personalities with a large audience and ask them to become brand advocates in exchange for compensation.
What are tips for managing referral programs successfully?
To set the blueprint of your referral programs, first, you should undertake the goal-setting process and set realistic and timely goals. After, you should generate methods for achieving your marketing objectives and compose a timeline. Also, ensure to offer the right rewards to your referrers and allow them to refer to multiple customers. Another tip you should consider incorporating is to choose the right digital solutions and platforms to optimize results.
What are strategies for promoting a referral program?
The best way to promote your referral program is by doing it online. That said, you can use your website to feature your referral program and include an attractive offer to compel existing customers. In addition, you should also take advantage of famous social networks to reach out to your loyal customers.
Establishing referral programs entails lengthy processes, but they also guarantee results. What’s better is you can turn these complex and taxing processes into simple ones and complete them with just a few clicks and swipes by taking the better alternative and turning to robust referral marketing software for assistance. Make a move and start gaining more customers by turning their loved ones and people they know into brand advocates today.
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