Nowadays, more and more consumers express their satisfaction and disappointment about a product they bought or a service they experienced on their social media accounts and other online platforms. Considering that the reviews they leave have a considerable impact that can influence the buying decision of other potential customers, you should play your cards right and leverage extensive reputation management software to build a positive brand reputation.
15+ Reputation Management Software
4. Marketing 360
5. Sprout Social
What Is Reputation Management Software?
Reputation management software is a digital solution designed to help businesses streamline the processes of monitoring and managing online reviews that customers post on review platforms or their social networks. This software provides an interface with the functionalities you need and integrates multiple tasks and processes, giving users a unified control in a central location. With this digital solution, you can use channel management capabilities and other digital tools to simplify the processes involved in tracking and responding to feedback.
In addition, it measures metrics and automatically analyzes data analytics, helping organizations determine issues and identify the aspects of products and services that generate a positive customer experience.
With the workflow automation functionalities of this software, you no longer need to go over the repetitive processes, which save you time and energy, increasing employee productivity and efficiency. Also, using this technology will allow you to pivot your business strategies and take more cost-efficient and agile methodologies to amplify your reputation management efforts.
The software of your choice will be a make-or-break element that can affect the effectiveness of your operations. That said, choose your software wisely and consider essential factors to ensure that the one you decide on is the most suited digital solution for you. You can check the compatibility of the software with your organization by looking at whether or not they fit the size of your team and studying the list of their supported digital devices. Also, the following are features you should look for:
- Collaboration software functionalities
- Review monitoring capabilities
- Social media management tools
- Brand management functionalities
- Customer feedback management tools
- Real-time notifications
- Analytics platform
- Powerful reporting tools
Top 10 Reputation Management Software
Thryv provides its users with marketing automation and review management capabilities. They have employed 2,313 people and have 1 billion dollars in generated revenue.
This online reputation management software has social media monitoring and brand tracking functionalities. They have 1,621 employees in their team and have a revenue of 405.3 million dollars.
3. Sprout Social
With this customer engagement software, you can use negative feedback management and keyword filtering capabilities. They have a generated revenue of 171.9 million dollars and have 700 people on their team.
With this customer satisfaction software, you can utilize a live chat platform and complaint monitoring features. They have 774 people working for them and have a revenue of 162 million dollars.
When you use this software, you can access survey management and feedback management features. They have 796 employees working for them and have a generated revenue of 115.4 million dollars.
Reputation is a reputation management software that has functionalities like customer engagement and content management. They have 612 people in their team and have 88.7 million dollars in generated revenue.
Birdeye is a brand reputation management software with tools for website monitoring and multi-channel data collection. They have 68.7 million dollars in generated revenue and have 474 employees working for them.
You can streamline contact management and sentiment analysis with this digital solution. Yotpo has 612 people in its team and has a generated revenue of 68.4 million dollars.
A review notification system and social sharing tools are examples of features in this review management software. They have generated a revenue of 9.6 million dollars and have employed 60 people.
10. Marketing 360
This all-in-one marketing solution offers customer communications management and response management tools to its users. They have 7.5 million dollars in generated revenue and have 30 employees.
What activities does reputation management involve?
The scope of reputation management includes monitoring brand reputation through looking into search engines and online review platforms. Also, it involves devising a strategy to maximize your impact and preparing a response plan for a possible crisis. In addition, reputation management covers complaint management and handling negative feedback to increase customer satisfaction.
What are tips for a successful reputation management strategy?
One helpful tip in optimizing the results of your reputation management practices is to establish and strengthen your online presence and increase brand visibility through effective digital marketing and customer engagement strategy. Also, learn how to use negative feedback and criticism to your advantage and build up on it. Ensure to empathize with your customers and commit to correcting your mistakes.
Why is ORM essential for digital marketing?
ORM or online reputation management is a practice that plays a crucial part in ensuring that inaccurate information does not spread further and would not escalate to problems negatively affecting your brand reputation. Also, it helps you build and maintain your image and improve brand awareness which improves engagement for your campaigns and ads.
Take control of essential reputation monitoring tools and manage multiple channels with the tips of your fingers with functional digital technologies aiding you. Use the influence of feedback platforms and social media reviews to nurture a positive brand reputation while continuing to engage and build better relationships with your customer base with the best reputation management software for you.
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