Customers are served adverts on external websites based on their previous browsing behavior on the firm’s website, known as retargeting. It’s an effective technique to re-engage clients who have previously communicated with your company via the internet. Learn how retargeting works, find out its benefits and utilize it to turn website views into purchases.
17+ Retargeting Software
1. Criteo
2. Mailchimp All-in-One Marketing Platform
3. AdRoll
4. Outbrain
5. KickFire Retargeting
6. RollWorks
7. OptiMonk
8. Feathr
9. Justuno
10. SteelHouse
11. Jabmo
12. Bant.io
13. Rakuten Marketing
14. Cision Communications Cloud
15. DataQ
16. Bench
17. Fixel
18. Google Ads
What Is a Retargeting Software?
Retargeting software allows businesses to deliver display advertising to users who have previously visited their website throughout the internet. Cookie-based retargeting technologies track website visits via pixels, and these cookies do not affect the user’s experience or the site’s speed. When a visitor leaves a website, these pixels alert retargeting platforms to offer specific advertising depending on the pages they visited on the original site. These technologies assist marketers in focusing their advertising budget on people who are already familiar with their brand and have taken some form of action. Retargeting boosts online sales engagement by keeping your brand in front of customers’ eyes and bringing back “window shoppers” when they’re ready to buy.
Benefits
One of the benefits of using retargeting software is that it helps you keep your brand in front of potential customers after leaving your website, encouraging them to revisit your offer when they are in need. In addition, retargeting campaigns allow you to target certain visitors with specific advertising to persuade them to take action on your offer.
Features
Because more excellent conversion rates are expected from ads presented to leads who have already demonstrated an interest in your business, retargeting helps you enhance your ROI and lower your cost-per-lead. Retargeting can also serve as a “soft reminder” to leads who have left your site without converting, bringing them back when they are ready to convert. Now that you’re aware of all the benefits, here are some features to help you get the most out of it.
- It should categorize your audience based on how much time they spend on the website and whether or not they are current customers.
- Ads and landing pages should be optimized.
- Changing your advertising must be done frequently
Top 10 Retargeting Software
1. Criteo
Criteo is an advertising platform that provides brands and merchants with behavioral targeting, internet marketing analysis, and recommendation solutions. They have a $2 billion revenue and 2,700 employees.
2. Mailchimp All-in-One Marketing Platform
Customers can use MailChimp’s email marketing tools to generate, track, and deliver emails and social media messages. They make $600 million in revenue and employ 802 people.
3. AdRoll
AdRoll is a sales performance platform that allows retailers and e-commerce companies to identify and reverse customer retention strategies. They have $1 million in revenue with 500 staff.
4. Outbrain
Outbrain is a platform for discovering and managing content analysis that enables publishers to track and manage their audiences. They generate $164 million in revenue and employ 800 people.
5. KickFire Retargeting
KickFire is cloud-based web analytics and customer intelligence platform that automates the collection of complex analytical data. They generate $5 million in revenue and employ 30 people.
6. RollWorks
RollWorks is an innovative cloud-based account-based marketing and business-to-business marketing growth platform designed for results-driven marketing by AdRoll Group. They generate $7 million in revenue and employ 36 people.
7. OptiMonk
OptiMonk is an onsite retargeting platform that enables users to improve their e-commerce conversion rate. They generate $2 million in revenue and employ 13 people.
8. Feathr
Feathr is a digital marketing agency that specializes in referral marketing and campaign management for the media, information technology, and insurance industries. They generate $6 million in revenue and employ 102 people.
9. Justuno
Justuno is a social marketing tool that converts website visitors into social and email leads using an easy-to-implement instant offer widget on your website. They generate $6 million in revenue and employ 35 people.
10. SteelHouse
SteelHouse is an advertising platform that provides marketers and branding agencies with marketing automation solutions. They generate $5 million in revenue and employ 20 people.
FAQs
What are the functions of ad serving and retargeting platforms?
These platforms allow marketers to use advertising brochures for retargeting people who have visited their website or target a specific audience segment on a digital channel. This material could be in the form of a picture, text animation, a banner ad, a video ad, or other forms of advertising.
What is the definition of a self-serve ad platform?
Advertisers can commonly set up pre-defined criteria for their ad campaigns on a self-serve ad serving and retargeting platform, such as which digital media to show advertising on, which user groups to target, ad kind, ad placement, the timing of ad displays on specific digital channels, and so on.
What Is a Retargeting Campaign and How Do I Make One?
AdRoll makes it simple to set up retargeting programs. AdRoll offers a variety of tools to help you convert visitors into customers, including retargeting. You can easily design and manage retargeting campaigns with AdRoll across over 500 advertising partners and exchanges.
Retargeting is a highly effective method of acquiring new customers in digital marketing — but only when done correctly. To be truly effective, you must have a firm grasp of your marketing plan and customer journey. This will help you determine where retargeting can best be integrated into the mix and have the most significant impact.
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