Customer feedback is highly important for companies in order to improve their products and services. Product reviews are one of the most popular ways for companies to look at feedback. Review management software helps companies manage their reviews, both the good and the bad, as well as looking into some important analytical data that may help them improve their reputation. Here are some of the best review management software.
11+ Review Management Software
What Is Review Management Software?
Review management software is a reputation management monitoring software where customer reviews are managed and responded to by the company in their online channels. This software is part of gathering customer feedback for companies to improve their products, services, and their public reputation.
Establishing an open communication channel for customers to leave their reviews opens the door for trust between the company and the customers as it gives the impression that the company wants to hear honest feedback from its customers. Responding to feedback especially negative feedback with the appropriate, satisfying feedback builds credibility to the company’s image, which may help customers to make their purchases from the company that is willing to reach out to their customers.
It’s also an effective way to promote products as positive reviews may influence customers to buy the company’s products since their fellow customers have tried out the product. More positive feedback from customers may help the company’s search engine optimization (SEO) that may place them in higher ranks in search results as a result of massive positive feedback from customers.
- A good place to find customer feedback in one database
- Builds credibility of the company
- Trust is built between the customers and the company with a satisfying response
- Positive customer reviews promote the product
- Improves search engine optimization results
One of the features of review management software is the ability to monitor reviews, which includes featuring what kind of reviews should be displayed. It’s up to the companies if they wish to include negative reviews for public reviewing, but they should respond to these negative reviews by messaging the customer on the appropriate steps on how they can improve their products and services. Review management software also includes marketing analytics in which can give companies some useful information about some trends or keyword patterns found in many reviews in several affiliated channels (social media, e-commerce websites, etc.) with the company. The software should also be able to have a dashboard system where relevant data are assembled for easy viewing in one place.
- Review monitoring
- Customer responding
- Useful analytical data
- Dashboard system
Top 10 Review Management Software
Swell helps local businesses to manage their customer engagement, build their presence and gain new customers through positive testimonies. The company was founded in 2016 and has over 20 employees.
Bazaarvoice lets its clients rely on customer testimonials to promote their products and services through user-generated content (UGC) that helps customers make informed purchases. Founded in 2005, the company has over 900 employees and generated $201.2 million in revenue.
Birdeye offers tools for their clients that help them collect reviews from customers to help enhance their customer service, with additional, helpful tools such as customer communication, SMS marketing, and surveys. Founded in 2012, the company has 412 employees and earns annual revenue of $59.7 million.
Podium helps business clients reach out to customers with features such as responding to customers and detailed analytical information with software that can even be managed from phones. Founded in 2014, the company has over 820 employees and earned revenue of $100 million in 2019.
ReviewInc offers tools for business clients to boost their reputation through review monitoring and survey generation. Founded in 2016, the company has 10 employees and earns a revenue of $2 million.
BrightLocal helps companies find localized reviews to improve their reputation in many local markets using local analytical data. Founded in 2010, it has over 120 employees and earns annual revenue of $16 million.
Rectangled emphasizes speed as they offer clients with “superfast” tools that help companies to gather and manage customer reviews and boost their reputation using artificial intelligence (AI) technology.
Thryv helps local businesses grow with their services that aim to be more customer-centric with automated tasks that include review management. Founded in 2013, the company has 2,400 employees and earned a revenue of $1.4 million in 2013.
GetMoreReviews helps their clients generate real reviews with quick and easy services at an affordable price. The company was founded in 2017 and has around 50 employees.
PowerReviews utilizes user-generated content to help their clients grow their businesses with customer reviews that help increase their product analytics data. Founded in 2005, the company has 138 employees and annual revenue of $25.4 million.
Difference between reputation management and customer review management?
Customer review management focuses on monitoring and responding to customer feedback while reputation management focuses on monitoring and building a positive public reputation in all aspects of the company. While these two may come in hand, the scope of these two management systems is fundamentally different.
How does user-generated content integrate with customer review management?
Some customer review management software integrates and emphasizes user-generated content in their services to allow customers to have a voice in leaving honest reviews of a company’s products and services. Giving users a voice is good for the company as honest feedback helps them think of solutions in improving their products while it also builds trust between the company and the customers. It also makes customers feel like they are the center of the business.
Businesses should integrate this feedback system into their consumer feedback operations Allowing customer feedback through reviews from customers should empower the companies as they can use this opportunity to improve themselves and give better services to their customers, which can really help in the long run.
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