Marketing has never been so easy as you need to observe and predict the market’s behavior to understand what they need and want. Data management is one of the most challenging steps in this process, especially when using manual methods. For this reason, you will need sales and marketing automation platforms. 

Sales and Marketing Automation Platforms Software

10+ Best Sales and Marketing Automation Platforms Software

1. ActiveCampaign

activecampaign

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Rating: 4.6/5

Price: $9/Month

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2. Mailchimp

mailchimp

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Rating: 4.3/5

Price: $295/Month

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3. Act-On

act on

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Rating: 4.1/5

Price: $900/Month

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4. Keap

keap

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Rating: 4.2/5

Price: $129/Month

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5. Sendinblue

sendinblue

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Rating: 4.5/5

Price: FREE

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6. Pipedrive

pipedrive

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Rating: 4.2/5

Price: $9/Month

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7. Twilio SendGrid

twilio sendgrid

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Rating: 4.2/5

Price: Custom

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8. LeadSquared

leadsquared

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Rating: 4.2/5

Price: $15/Month

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9. Salesmate

salesmate crm

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Rating: 4.7/5

Price: $12/Month

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10. BenchmarkONE

benchmarkone

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Rating: 4.4/5

Price: FREE

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11. Agile CRM

agilecrm

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Rating: 4/5

Price: $8/Month

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What is Sales and Marketing Automation Platforms Software?

A sales and marketing automation software is a digital tool company uses to automate processes regarding marketing data. As you know, business data can be massive, resulting in challenging and time-consuming data management. As a result, experts developed marketing automation to help business people automate data processes, leading to more accurate leads. 

Benefits

Manual processes are never enough to handle massive data; it is frustrating and confusing. Sales and marketing automation software contain hi-tech features, enabling you to eradicate most manual methods and encourage conventional techniques instead. With this tool, you can improve visibility and insights. Connect, deal, and build a relationship with your clients seamlessly.

Features

Not all platforms provide the best features; some of them are not a wise investment and make you spend more than intended. Therefore, it is a must to research the pros and cons of the software before purchasing the premium to ensure you choose the best for your company. Investing in inferior tools is a total waste and can hinder your business. Hence, we present the most popular features a marketing automation software must have. You have to take note of the features below:

  • Predictive Analytics
  • Website Visitor Tracking
  • Lead Qualification
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Multi-Channel Marketing
  • Reporting/Analytics
  • Response Management
  • ROI Tracking
  • Business Dashboard

Top 10 Sales and Marketing Automation Platforms Software

1. Pipedrive

Pipedrive includes appointment management, call list management, churn management, call recording, and advanced features. Pipedrive has annual revenue of $189 billion and 900 employees.

2. Mailchimp

Mailchimp from Intuit includes AB testing, automated scheduling, campaign segmentation, conversion tracking, and more advanced features. Intuit has annual revenue of $10 billion and 13,500 employees. 

3. Twilio SendGrid

Twilio SendGrid includes audience targeting, campaign management, dynamic content, drip campaigns, email distribution, and more professional features. Twilio has annual revenue of $2 billion and 7,867 employees. 

4. ActiveCampaign

ActiveCampaign includes email marketing, email templates, lead management, multi-channel marketing, marketing automation, and more innovative features. ActiveCampaign has annual revenue of $290 million and 1,100 employees. 

5. Keap

Keap includes calendar management, campaign planning, contact database, conversion tracking, billing, and invoicing. Keap has annual revenue of $216 million and 398 employees. 

6. Sendinblue

Sendinblue includes campaign planning, channel management, click tracking, customer segmentation, data recovery, and more helpful features. Sendinblue has annual revenue of $84 million and  400 employees. 

7. LeadSquared

LeadSquared includes field sales management, opportunity management, predictive analytics, source tracking, workflow management, and more innovative features. LeadSquared has annual revenue of $84 million and 400 employees. 

8. Act-On

Act-On includes campaign analytics, customizable branding, a dashboard, customer relationship management, and more professional features. Act-On has annual revenue of $35 million and 170 employees. 

9. Salesmate

Salesmate from RapidOps includes auto-responders, customer database, call list management, lead generation, dynamic content, and more. RapidOps has annual revenue of $5 million and 250 employees. 

10. BenchmarkONE

BenchmarkONE includes email templates, lead management, a customer database, email marketing, and more creative features. BenchmarkONE has annual revenue of $5 million and 29 employees. 

FAQs

What is digital marketing?

Digital marketing is a business approach that most companies implement to reach wider audiences and spread brand awareness. It is an effective marketing strategy that requires a website, platforms, and the internet to connect and evaluate people’s behavior to determine the potential customers that will likely purchase specific products. Due to that, companies use this strategy.

Why is marketing automation necessary?

Most companies find marketing automation necessary because, as the name indicates, it automates marketing processes. Using these technological techniques enables a company to collect and evaluate marketing data and generate leads and suggestions for the company to decide to improve business performance. Marketing automation platforms help you manage the business system and build a bond with customers.

What is marketing software?

Marketing software is an application with multiple features that can assist companies in improving and managing acquired business data. It has machine learning and intelligent virtual assistant capabilities that calculate and assess data in a repetitive routine, leading to quicker business processes and improving overall marketing performance. For this reason, it is a crucial element in businesses.

The business competition has been continuously amplifying. That is why you need a digital business partner that enhances your business force and performance. With sales and marketing automation software, you can reach more goals and ambitions; work errors, time-consuming procedures, and unsure investments you can prevent with a reliable software partner. 

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