Strategizing for a sales plan is more into trial and error. Unless you are lucky enough, you cannot expect to succeed on your first try. That said, as the business industry has upgraded into a digital era, collecting data and putting your plan into action is now possible with just a few clicks. Keep up and do not miss out by equipping your business with sales engagement platform software.
13+ Sales Engagement Platform Software
2. Freshworks CRM
What Is Sales Engagement Platform Software?
Sales engagement platform software refers to the program that supports the sales team from the start to the end steps involved in the sales engagement processes. It provides a centralized database that allows you to access multiple data and controls of sales engagement. With the utilization of this platform software, you can also access tools for gathering analytics and other sales intelligence to gain better insights. This system also supports channel management functionalities for communicating and engaging with consumers. In addition, it allows integration with a customer relationship management system and other websites with marketing capabilities. Another functionality of this technology is it automates various methods of outreach.
By utilizing this digital solution, you can streamline complex tasks for sales engagement. That said, it can cut costs and reduce the efforts needed for planning and implementing sales engagement. Also, with this platform, you can improve your customer communications management. In addition, it helps you make way for better productivity tracking.
Making the right choice of software will incredibly increase your chances of success in your sales engagement plans. That said, in making your decision, you should not take it lightly. Study your options carefully and analyze how they can help you and your business. It is a wise move to go for the software that will help you close the gap of your sales engagement needs. Here is a list of features that an ideal sales engagement platform software should have:
- CRM software integration
- Marketing automation functionalities
- Lead generation tools
- Customer engagement capabilities
- Collaboration tools
- Analytics platform and reporting tools
- Accessible communication channels
- Third-party apps integration
Top 10 Sales Engagement Platform Software
1. Freshworks CRM
This software has functionalities for behavioral analytics and audience targeting. They have generated annual revenue of 288.7 million dollars and have 4,149 employees.
This digital solution offers features for lead management and email marketing. They have 991 people working for them and have 127.2 million dollars in generated annual revenue.
Keap offers its users features such as campaign management and contact management tools. They have 662 employees and have 96 million dollars in annual revenue.
This sales engagement solution provides contact management and calendar management functionalities. They have 70.2 million dollars in annual revenue and have 566 employees in their team.
Engagement tracking and business process automation are examples of features you can access in ClearSLide. They have 45 million dollars in generated revenue and have 230 employees.
6. Agile CRM
Auto-responders and account management are some things you can utilize in this software. They have 42.5 million dollars in generated annual revenue and have 293 people in their team.
Email management and sales pipeline management are features that are accessible in Reply. They have 70 employees in their team and have generated revenue of 14 million dollars.
This software provides its users with tools for approval workflow and custom branding. They have generated annual revenue of 10.2 million dollars and employed 70 people.
Mailshake allows its users to utilize drip campaigns and analytics reporting capabilities. They have 21 employees and have 5.3 million dollars in generated annual revenue.
Groove helps the sales team by providing tools for content management and feedback management. They employed 22 people and have generated revenue of 4 million dollars.
Why is sales engagement necessary for businesses?
Sales engagement done right can help you retain and encourage your existing customers to commit to your brand. Not only that. It can also help you amass new prospects. Through continuous customer interaction and data collection, you can also generate new methods and strategies to increase product sales and grow your business.
What are the differences between sales engagement and sales enablement?
Sales engagement and sales enablement are two terms that usually go hand-in-hand, but they are not the same. These two have a difference that sets them apart from each other. The former centers its focus on securing enough resources to close sales and marketing gaps. On the other hand, the latter is more of a customer-centric approach. It focuses on establishing buyer and seller relationships.
What are essential tips for effective sales engagement?
For effective sales management, you need to collaborate with the marketing team. Exchanging crucial information with each other will help you come up with an accurate buyer persona and customer journey map. Also, to avoid human errors and reduce your workload, you can utilize sales engagement platforms with numerous additional sales tracking tools and features.
Data collection and report generation take too much of your time. Eliminate the need to do these tasks manually and save your time for more pressing sales management tasks. Take measures to develop your rapport with your clients with consistent and quality interactions made possible by this digital solution. Produce better and more efficient results by taking advantage of the best sales engagement platform software.
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