At some point in implementing our SEO strategies, we need to check whether our site is optimized according to Google’s criteria. That is why we need to conduct an SEO audit. SEO audit is required in conjunction with creating strategies to optimize your website to get higher rankings and visibility on search engines. However, SEO audit can be a tedious and time-consuming process, especially when done manually. This is where SEO audit software comes to the surface; it will help you keep in touch with standard SEO practices.
13+ SEO Audit Software
1. SEOptimer
2. SEMrush
3. SEO Audit
4. Spyfu
5. Ahrefs
6. Moz
7. Google Search Console
8. Pagespeed Insights
9. Deepcrawl
10. SE Ranking
11. SEO Site Checkup
12. Screaming Frog
13. Woorank
14. Yoast
What Is SEO Audit Software
SEO audit software is typically a set of web applications that enable users to analyze one or multiple aspects of their search engine optimization effectiveness. These aspects include search intent, navigation, content, URL, keywords, site speed, competitor rankings, meta descriptions, search engine rankings, and links. Some SEO audit tools may simply audit elements, while some are more all-encompassing and provide a full suite of tools to accomplish various tasks.
Benefits
Conducting SEO audit helps you regularly monitor your standing, especially when you already have an SEO strategy. Other benefits of having an SEO audit include revealing current weaknesses, identifying competitors’ strengths, and improving conversion rates. And all these can be made possible with the help of an SEO Audit tool.
Features
SEO audit software lets you take a look at all the important aspects of SEO in your analysis. These aspects include keyword consistency, alt attributes, inbound page links, broken links, usability, load time, speed tips, mobile-friendliness, and how to increase your search results when using Google and other powerful search engines.
Top 10 SEO Audit Software
1. Woorank
Woorank is an automating solution designed to analyze websites. This tool is useful for website owners, SEO agencies, and digital marketing and B2B marketing companies.
Woorank offers a detailed analysis of On-Page SEO, Off-Page SEO, broken links, backlinks and locate defective web pages and will give recommendations to improve the site visibility and ranking.
2. Raventools
Raventools is designed to provide digital agencies and SEO consultants with quality audit reports containing all the technical SEO issues and recommendations. With this tool in your hand, you can get all the suggestions related to the site page speed, design, social media reputation, backlinks, and online reputation.
3. Semrush
Semrush is an auditing and research tool extensively used to track the organic keywords, competitor research, backlinks, and PPC keywords of the competitors.
4. Moz
Moz is trusted by website owners extensively in their SEO processes. Moz Rank, Domain authority, and page authority are used by SEO experts as metrics and as key considerations while doing Link building with other sites.
5. WebCEO
WebCEO is a vividly used auditing tool to locate all problems on your website. This Software-as-a-Service (SaaS) platform is mainly used for tracking and monitoring SEM campaigns, manage links, competitors’ activity, and can be used for keyword optimization.
6. SpyFu
SpyFu is an SEO auditing tool that helps you extract competitors’ insights and lets you observe all your competitors’ activities. This tool is perfect for SEO enterprises and web owners who are doing online marketing, digital marketing, and sale activity. SpyFu makes $3M in revenue per year and has a company size of 21 employees.
7. SEO Site Checkup
SEO Site Checkup is a free auditing tool that you can use to help you analyze the entire website in 6 different categories, such as mobile usability, SEO issues, social media, servers, security, and the semantic web.
8. Found’s SEO Audit Tool
Found’s SEO Audit Tool is useful for digital marketers and agencies in troubleshooting website issues. To use this tool, all you have to do is put the URL and get all the audit details related to technical issues, content issues, and external link analysis.
9. Seoptimer
Seoptimer is an excellent, free auditing tool in locating website errors. This tool will recommend you the procedures to improve the website search rankings.
10. Screaming Frog
Screaming Frog is a desktop program and a crawling tool that helps you analyze the entire website. Using Screaming Frog, you can easily examine parameters, such as site links, outbound links, meta descriptions, anchor text, security, broken links, response time, ALT tags, and many more.
FAQs
What Are the Top 5 Common Technical SEO Issues?
– No HTTPS Security
– Site Isn’t Indexed Correctly
– No XML Sitemaps
– Missing or Incorrect Robots.txt
– Meta Robots NOINDEX Set
What Do We Mean by Technical SEO?
Technical SEO refers to updates on a website and/or the server that you have immediate control over and which have a direct (or sometimes indirect) impact on your web pages’ crawlability, indexation, and search rankings.
Why Is SEO Auditing Important?
SEO auditing needs to be conducted regularly in order to achieve long-term success with your website’s performance. To ensure you’re able to expose and address errors, in order to redirect them and recover lost traffic, it’s imperative to keep your SEO strategy up-to-date.
Conducting an SEO audit lets you identify technical SEO issues, website mistakes, and opportunities. And a streamlined solution for this is SEO auditing software. There are many SEO auditing tools out there, and we have just listed some of the best SEO audit tools above for you.
All those tools have unique sets of features, and thus it’s advisable you consider leveraging several at once. With these SEO auditing solutions, you can run your site through three or four crawlers, examine pages with on-page checkers, or optimize content quality using Copyscape, SEMrush, or WordCounter, and the likes.
In the end, these tool combinations can help you yield more accurate SEO audits.
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