General users may not realize that many businesses would need to subscribe to web and video conferencing software to organize virtual events. The downside to that realization is those small businesses cannot afford the best, yet costly software to organize webinars. However, small business webinar software empowers small businesses to organize webinars with ease at a cost-effective and reasonable price. Here is the best webinar software for small businesses available right now.
22+ Small Business Webinar Software
3. ON24 Webcast Elite
5. Zoom Video Webinar
6. Adobe Connect
11. RingCentral Meetings
14. BlueJeans Virtual Events
19. Webex Events
What Is Small Business Webinar Software?
Small business webinar software is a specific kind of webinar software that is designed specifically for small businesses to organize webinars. The software’s features and tools are designed to be affordable or reasonable for small businesses to subscribe to for organizing webinars.
Small business webinar software helps small businesses organize webinars with software that is more reasonably priced for their business as many webinar software is typically priced towards large businesses. Organizing webinars using the software can also boost brand awareness for the business as webinars serve as some kind of outbound marketing strategy. Like most webinar software, it can also reduce the operational and logistical costs of organizing seminars in favor of organizing webinars which is more cost-effective when organizing physical webinars are not possible.
As it’s a specialized kind of webinar software, it has the typical features found in most webinar software. The obvious important feature of webinar software is that it should have the capacity to broadcast the presenter’s video and audio call and relay the feeds to the participants in real-time. The software also contains interactive tools that organizers and presenters can use during the webinar such as an interactive whiteboard, audience response software tools, and screen sharing.
The software should also be able to have tools where organizers can record the webinar or broadcast the webinar live to video streaming software platforms. What makes these features unique to the software is that they are optimized for use by small businesses.
- Transmit and broadcast video and audio call feed
- Interactive tools for presenters and organizers
- Record or live streaming to video streaming platforms
- Other features optimized for small businesses
Top 10 Small Business Webinar Software
WebinarJam provides a webinar software that has flexible features with various audience response tools that adds life and interactivity to webinars. WebinarJam is owned and developed by Genesis Digital, which the parent company has 58 employees and earns annual revenue of $8.4 million.
RingCentral provides a cloud server-based business communications software that has all of the internal communications tools businesses need such as messaging, video calling, and many more. RingCentral has 4,993 employees and earns annual revenue of $724 million.
GoToWebinar is a popular webinar software that allows audiences to engage which makes organizing webinars through this software rewarding for the small business. GoToWebinar is owned and developed by LogMeIn, which the parent company has 4,886 employees and earns annual revenue of $708.5 million.
4. Zoom Video Webinar
Zoom continues to be the most popular video conferencing software with its highly versatile software that includes tools specialized in organizing webinars. Zoom has 1,362 employees and earns annual revenue of $197.5 million.
Airmeet allows organizers to organize virtual events such as webinars and workshops with the software’s added emphasis on delivering a “rich networking experience”. Airmeet has 232 employees and earns revenue of $19 million.
BigMarker allows organizers to organize webinars with unique marketing features and tools, which can be done without actually downloading the software! BigMarker has 57 employees and earns annual revenue of $8.3 million.
Livestorm provides an all-in-one video engagement platform software that allows organizers to organize webinars from its end-to-end system. Livestorm has 32 employees and earns revenue of $7 million.
WebinarGeek provides a complete webinar marketing platform that enables them to reach their audience with maximum potential. WebinarGeek has around 25 employees and earns a revenue of around $5 million.
Demio allows organizers to hold webinars, stress-free and hassle-free with marketing tools that allow them to organize webinars without downloading the software. Demio has 12 employees and earns annual revenue of $1.7 million.
WorkCast uses the cloud to allow organizers to hold marketing webinars easily with an extra emphasis on video engagement. WorkCast has 129 employees and earns annual revenue of $18.7 million.
Why pay for a small business webinar software instead of using free webinar software?
While it won’t cost a cent to organize webinars using free webinar software, it’s wiser for small businesses to subscribe to a small business webinar software as it provides features that are absent or limited in free webinar software. The software is designed to be more reasonably priced for small businesses which allow them to organize webinars.
Can webinars boost brand awareness of the business through small business webinar software?
Yes, they can! Companies that organize webinars often would have a greater chance of acquiring new customers as it’s a type of outbound marketing strategy. By using small business webinar software to organize webinars, a small business can definitely get new customers that can make their business grow.
How much does a small business webinar software cost?
Pricing for small business webinar software can range from free to $499 per year or more, with custom pricing available for some software. Pricing can vary depending on the features available. The software is priced that should be reasonable for small businesses.
The rewards of using a small business webinar software are way too great to pass down. The costs justify the means as small businesses can now organize webinars that can attract audiences which would translate to gradual business growth in the long run.
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