Modern problems require modern solutions. That statement applies to a lot of things, including business. If you have noticed a decrease in the number of your target market, you need to take a step back and reevaluate the tools and resources you have. As both the marketers and business owners opt to use digital means to keep up with the ever-changing and ever-growing industry, the next sensible step would be to take advantage of SMS marketing software.
13+ SMS Marketing Software
1. EZ Texting
What Is An SMS Marketing Software?
SMS marketing software is an online program that provides users a system to reach potential customers by sending text messages. Using this software is one method to employ customer communication management. This system will allow you to send both SMS and MMS texts. These messages may contain attractive images and compelling marketing campaigns. One of the purposes of employing this strategy is to send information regarding limited sales, offers, alerts, and updates to the recipients. In addition, this mobile marketing software provides a platform for two-way communication between the customer and the seller. That said, the client can reply to the messages with inquiries, and the sender can respond immediately.
Marketing, no matter the method implemented, can give you an edge. Despite that, it is safe to say that some strategies are more efficient and productive than others. One example is to market through the use of SMS Marketing software. Doing this method will save you plenty of resources compared to handing out advertising brochures and business flyers. In addition, it can help you reach more people in a shorter amount of time.
Utilizing marketing software is already an efficient method of marketing, although it does not stop there. It can still offer you more services to make the task easier. Since there several available software online, deciding what to choose can be taxing for people. Despite that, there is a method to filter your choices. One helpful tip to make it simpler is to study the aspects and settings they have. That said, you should ensure to check if they have these features:
- One-on-one direct messaging app
- Automated Reminders
- Keywords and codes that prompt a list of subscription
- Media attachment settings
- Tools for data analytics and reports
Top 10 SMS Marketing Software
Infobip is a communication platform that enhances businesses’ customer management. This software has earned more than 730 million in revenue and employed more than 2,100 people as of the latest report.
ActiveCampaign is a cloud-based software that offers you a personalized text messaging platform. Since their start in 2003, they have employed 850 people and earned revenue of 165 million dollars.
This software offers features such as autoresponders and has integrated with other applications such as Salesforce. They have generated 12 million dollars in annual revenue and have reported having 10,00 customers.
Birdeye has employed more than 400 employees and earned annual revenue of over 59.7 million dollars since 2012. This SMS program also functions as a product review software.
Yotpo is a marketing platform that offers analytic tools and SMS marketing automation. Yotpo software reported annual revenue of more than 100 million dollars and has 459 employees.
Omnisend offers customizable automated messages with sign-up forms. They have reported more than 150 employees in their team and 50,000 customers from different countries.
For data collection, SlickText allows you to craft SMS surveys. They also conduct engaging contests and reward loyal customers. They employed 50 people and earned 17 million dollars in revenue.
This online program functions as a bulk SMS sender. It sends notifications, confirmations, and promotional sales to its recipient. TextMagic has 33 employees and 6 million dollars in revenue.
The latest report states that Textedly has generated a revenue of 6 million dollars and has 30 employees. Textedly software allows the users to send SMS alerts to customers of available coupons, event sales, and other purposes.
According to the records, a total of 94 people work for SendPulse. In addition, in 2020, they have reported a revenue of 2.4 million dollars. They offer services such as segmentation and email campaign.
What is SMS?
SMS is an acronym for short message service. In sending an SMS, you need to limit your texts to 160 characters. People use this kind of messaging service, especially when sending text messages through the internet, mobile phones, and landline phones. Businesses make use of this medium as an effective tool in marketing.
How do you market through sending SMS?
In planning the implementation of business instant messaging, the first step is to study your target market. Know the current trends that would captivate their interests. Based on the results, the next step is to compose your message. Remember to clarify all the necessary information and to keep it concise. Also, you should ensure to get the right timing in sending your message.
How do you respond to customer complaints?
Before responding to complaints, you need to ensure that you understood the ins and outs of complaint management thoroughly. Next, you need to process information entirely and construct an outline of the message before finalizing it. Ensure to respond to every issue and problem mentioned in the complaint letter. Do not forget to apologize and thank the customer for the feedback.
As the number of business owners grows, your competition also increases. The industry of business is a fast-paced world. You either keep up with it or lose the chance for your business to survive. As the technology breeds new strategies for marketing, you need to ensure that you know its functionalities. That said, browse through the software available in this article and choose the one that suits your company best.
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