Traditional methods of marketing are not enough anymore, seeing the business competition amplifying due to technological advancements. It is necessary to adapt to digital transformation to catch up to the race. Meet social media analytics software, a tool empowering digital marketing and ensuring accurate analytics. Continue reading below for more.
10+ Best Social Media Analytics Software
3. Google Analytics
What is Social Media Analytics Software?
Social media analytics software is a technological tool that exists to help you execute advertisement and marketing factors online. Using social media for spreading brand awareness has been the most effective strategy entrepreneurs use because it ensures customer attraction and engagement. However, you might find it challenging to manage, especially manual processes. With social media analytics, you can obtain accurate data analytics and analysis regarding your marketing performance via social media. It enables advanced features and functionalities, allowing you to streamline marketing processes and workflows while improving operational efficiency and speed.
Social media analytics software delivers impressive benefits and advantages to your business. It helps you understand your customers’ patterns, enabling you to gain insights and visibility, which improves your business decisions. Since this tool offers advanced characteristics and functions, it saves you from hassle and stress from manual processes. Furthermore, it also reduces costs and saves time.
Several technology firms are available in the market. These brands offer similar and uniques features, enabling them to stand out from the rest. Features and functionalities are crucial factors you need to examine as they determine the software’s quality. That way, you can have heads up regarding the software’s performance, leading you to know whether it is best for your company or not. You can gather further details from software reviews provided by software comparison websites and software users. You can also try free trials and versions if available. Below are features you might need:
- Campaign Analytics
- Customizable Reports
- Engagement Tracking
- Influencer Tracking
- Campaign Management
- Competitive Analysis
- Audit Management
- Localization Automation
Top 10 Social Media Analytics Software
1. Google Analytics
Google Analytics includes data management, data visualization, website analytics, pageview tracking, real-time data, and more innovative features. Google has annual revenue of $257 billion and 156,500 employees.
Hootsuite includes employee engagement, social media integration, social sharing, survey/poll management, employee database, and more valuable features. Hootsuite has annual revenue of $344.9 million and 1,723 employees.
BuzzSumo from Brandwatch includes campaign analytics, content management, engagement tracking, multi-channel marketing, and more advanced features. Brandwatch has annual revenue of $119.3 million and 671 employees.
Keyhole includes analytical reports, engagement tracking, campaign analytics, competitor analysis, post scheduling, and more helpful features. Keyhole has annual revenue of $13.8 million and 95 employees.
Oktopost includes predictive analytics, publish schedules, social marketing, workflow management, sentiment analysis, and more contributive features. Oktopost has annual revenue of $10.3 million and 41 employees.
Tailwind includes campaign analytics, content management, trend analysis, engagement tracking, post scheduling, and more advanced features. Tailwind has annual revenue of $8.6 million and 71 employees.
Cyfe from Traject includes KPI monitoring, performance metrics, real-time monitoring, website analytics, third-party integrations, and more valuable features. Traject has annual revenue of $5.6 million and 50 employees.
SocialPilot includes channel management, post scheduling, lead management, social media integration, influencer tracking, and more innovative features. SocialPilot has annual revenue of $5.5 million and 38 employees.
Quintly includes influencer tracking, multi-account management, customer segmentation, campaign analytics, influencer tracking, and more contributive features. Quintly has annual revenue of $5 million and 26 employees.
Sendible includes automated publishing, email marketing, social media monitoring, marketing automation, lead nurturing, and more logical features. Sendible has annual revenue of more than $5 million and more than 25 employees.
Why is social media popular?
In the modern world, social media is one of the most popular platforms. There are various social media platforms such as Facebook, Instagram, Twitter, Tumblr, etc. People use these apps to connect with the world and obtain the entertainment they want. Social media has many advantages, whether professionally or personally.
What is digital marketing?
Digital marketing is one of the best marketing strategies of all time. Traditional marketing methods would not suffice in today’s era; it has gaps and limits, which cannot reach your goal with that alone. Digital marketing operates online, reaching wider audiences and advertising better presentations to the market. That way, you can spread brand awareness effectively and efficiently.
How does software help the business industry?
Software is a powerful tool known in multiple industries as it is a technological tool surpassing human labor due to its advanced features and functionalities. The software enables automation, accurate data analysis, cloud features, etc., which improve operational efficiency and decision-making processes. It plays a critical role, particularly in the business industry, as it aids in supplying management, resourcing, producing, and overall production.
Social media marketing is never simple. Although it provides conventional methods, it still needs flawless management to help you understand the behavior of your digital marketing operations. With the social media analytics software, you can monitor business performance effectively. It aids you in paving ways to bring your business to growth and development.
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