Everyone is on social media nowadays. It’s not just the youth and the younger generations–parents, grandparents, businesses, companies, and organizations are all using social media, as well! Social media has transformed the way we communicate with one another and the way we get information.
Social media has even changed the way we do business, which is why it is vital for companies and organizations to use social media monitoring software.
12+ Social Media Monitoring Software
1. Sprout Social
7. Zoho social
10. Critical Mention
What Is Social Media Monitoring Software?
According to Sprout Social, this is the social media monitoring definition: it is “an immediately reactive strategy and [it] pertains to all kinds of talk about your brand: reviews, product questions, and even service repair complaints.” Social media monitoring software makes it easier to stay up-to-date on what your customers have to say about your services.
Social media monitoring software gives brands the ability to interact with the consumers of their products. Companies are able to receive insights and suggestions from customers and they will be able to answer any questions and make clarifications with software assistance. Social media monitoring tools elevate brands, increase reach and in turn, create a domino effect, increasing sales engagement.
An example of a social media monitoring software feature is social media analytics. Extensive analysis through social media monitoring software leads to valuable insights that can be used by companies to make better decisions.
Other features and tools include social listening and social media engagement.
Top 13 Products
1. Sprout Social
Sprout Social is trusted by over 25,000 organizations, large and small. Although Sprout Social has some of the best social media monitoring tools, they care more about giving brands the opportunity to build strong connections with their customers.
Sprout Social has a revenue of $102.7 million and a company size of 501-1,000 employees.
As one of the world’s leading digital consumer intelligence agencies, Brandwatch’s specialties include data analytics software, consumer market insights, social media tracking software, and social insights and listening.
Founded in 2007, Brandwatch has a revenue of $127 million and 501-1,000 employees.
Trusted by more than 18 million customers, Hootsuite provides the best social media monitoring software. With Hootsuite, you can schedule posts, find out what your customers really think, and adopt a more conversational marketing software strategy.
Hootsuite has an estimated annual revenue of $405.3 million and around 501-1,000 employees.
If you’re looking for software to help you manage, listen, engage, and analyze social media, team up with Mention. Leading brands choose Mention because of its peak brand management software and its ability to help make better business decisions.
Mention has a revenue of $19 million and a company size of 51-200 employees.
Founded in 2009, Talkwalker goes beyond social listening and actually pieces together customer thoughts and actions in order to drive revenue, increase retention, and cut costs. Through Talkwalker, customer communication can be improved and utilized to your company’s advantage.
Talkwalker has a revenue of $84 million and roughly around 400 individuals working at their company.
Meltwater gives marketing, modern PR, and communications professionals a plethora of products to solve social media marketing problems. Understand, influence, and monitor your social media with ease with Meltwater’s real-time social media monitoring mobile app.
Meltwater has a revenue of $546 million and a company size of 1,001-5,000 employees.
7. Zoho social
Grow your business by utilizing Zoho’s 45+ tools and products. Zoho social offers CRM software, social media management, email marketing, and more.
Zoho social has a revenue of $1 billion and 5,000-10,000 employees.
Thousands of businesses trust Socialbakers as their social media marketing partner. With marketing software and tools, artificial intelligence software, and content strategy, Socialbakers will help you understand your audience and improve the way you monitor social media.
Socialbakers has a revenue of $105 million and a company size of 501-1,000 employees.
Dive deep into your content data with TweetReach. The social media tracking tools they offer include real-time analytics, top hashtag identification, and topic monitoring. As a smart social marketer, measure your Twitter reach, your impressions, and your engagement with customers.
TweetReach has a revenue of $1 million and around 6 employees.
10. Critical Mention
Critical Mention is not only a fast monitoring software but a reliable software, too! They provide the social media tools that are needed in order to find effective ways to expand and grow your brand.
Critical Mention has an estimated annual revenue of $13.2 million and 51-200 employees.
The key to unlocking your social media potential is Keyhole. Keyhole provides social media strategies, analytics, and campaign tracking tools that will save you time and energy.
Keyhole has a revenue of $4 million and a company size of 11-50 employees.
For a smart, simple, all-in-one social media management, monitoring, and engagement platform, turn to Buzzlogix. As a product of Blissfully–an IT platform with $1.8 million in revenue and 11-50 employees–Buzzlogix is specifically designed to empower social media specialists and teams.
Falcon.io is the platform for every kind of social media marketer, providing the tools needed to power campaigns, create magical content, and listen and engage with audiences and consumers.
Falcon.io has an estimated annual revenue of $52 million and a company size of 201-500 employees.
What is the importance of social media monitoring software?
Brands, companies, and businesses can use social media monitoring software to their advantage and turn social monitoring into social listening. Social media monitoring software takes data driving reactive responses and uses that data to discover insights that can be used to drive proactive decisions. Social media monitoring software is important because it improves brand perception, sentiment, and in turn, will help you retain and get more customers.
What are some social media monitoring examples?
A perfect example of social media monitoring is the Cinnamon Toast Crunch shrimp tail incident. When a customer found shrimp tails in their cereal, they tweeted about it. An hour later, the company responded in order to ameliorate the problem.
Which social media monitoring software is best suited for me?
First ask: What are my social media monitoring priorities? Then, based on your priorities, do your research on software and discover which software company offers the tools and features you’re looking for. It also helps to check social media monitoring software reviews to see what other individuals have to say about the software you’re looking to utilize.
You can step up your social media monitoring game with social media monitoring tools and software. Improve your brand, learn from your competitors, and find out what your consumers and customers really have to say about your products and services. Reap the benefits of social media monitoring software today.
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