So you’ve built your website to provide a quick view of your business details and offerings. But how can your customers find your physical store location? How will your business appear on the users’ search result page? To ensure your business appears in search engine organic listings, take advantage of store locator software. No coding knowledge? No problem! Store locator software makes it easy for you to generate maps for your store location.
14+ Store Locator Software
5. Bullseye Store Locator
7. Prolo Store Locator
9. Ultimate Locator
11. Store Locator Widgets
13. Direction Local
14. Xtreme Locator
What Is Store Locator Software
Store locator software allows businesses to build maps and lists separating their location(s) that can then be presented on their website. These tools do not require coding experience, making it easy for businesses to build listings and maps for their locations from spreadsheets in conjunction with additional analytics on customer behavior, traffic, or demographics.
Store locator software helps visitors find nearby stores and business locations, usually by inputting a ZIP code, then returning all locations in a database within a specified radius (the site visitors’ location identified using the search term). This software works along with mapping/driving direction software on corporate websites to help customers locate a physical business location.
Aside from search terms, some online locators may also determine the users’ location using their IP addresses instead of having them input their location. Regardless, when the users’ location is identified, search engines can show the site visitors local stores and a city-level locator map to help them find the nearest store to their address.
Store locator software does more than tell website visitors the physical location of your store — they also provide valuable information about your business, hence organic search listing. No matter the differences in every business, both large and small, B2B and B2C companies can benefit from implementing a store locator solution in many ways. Incorporating store locator software helps you boost your search engine rankings, build customer loyalty, make your physical store more efficient, and enhance market research.
Furthermore, using store locator software helps you increase your level of engagement. Store locator software allows you to provide users business information that is valuable for them, which is not available on sites like Google Maps. Remember, more value means more site visits, and more site visits implies more sales.
Store locator tools allow visitors to search by zip code, address, or simply auto-detect user location to provide organic search listing. These easy locator tools are complete with integrated mapping and geographic information systems. This software type is mobile-friendly and offers full support for all languages and address systems. Apart from that, store locator software also uses analytics and business intelligence for full optimization and user-path visibility.
What else does this software offer?
– Complete location content management, including photos, links, and custom fields
– Simple bulk import and export features
– Build branded locator with point and click tools or dive into the HTML, CSS, or API for ultimate control
– And more features
Top 10 Store Locator Software
1. Bullseye Store Locator
Bullseye Store Locator, by Bullseye Locations, lets you easily showcase partners, build trust with customers, and turn your locator system into a lead-generating machine. Using this software, you can manage location data and drive traffic with user-friendly search interfaces, oversee a robust APO, make in-depth reporting, and more.
Bullseye Locations has less than 25 employees and makes about $5M in revenue.
Web Geo Services offer Woosmap — an enterprise-grade store locator tool that displays a network of stores with added value functionalities like a nearby store display, distance computation, multiple-mode directions, and more.
Woosmap has about 25 employees and makes not more than $5M in revenue.
Yext is a location finder suite that organizes a business’s facts in order to provide direct answers to customer questions, wherever people search. Yext makes $354.7M in revenue and has 930 employees.
Storemapper is a store locator widget that you can add to your website with map customization, Facebook integration, and analytics capabilities. Storemapper makes an annual revenue of about $215,000.
5. Prolo Store Locator
Prolo Store Locator lets you easily integrate this store mapper tool onto any website. Using this store mapper suite, you can have a clean, intuitive map that is fully responsive. In addition, this software also automatically displays the nearest store location and enables interaction with the map to find more information on locations or directions from Google Maps.
Prolo Finder has 34 employees and makes $6M in revenue.
StoreRocket is a beautifully designed store locator software that does not require coding. Beyond that, it’s also fully customizable, scalable, and easy to use.
Mapbox is a location data platform for mobile, web, and on-premise applications. This location finder platform offers a global map, real-time traffic, location search, and navigation via APIs and SDKs.
Mapbox has 400 employees and makes $109M in revenue.
Uberall is a locator and pages solution that is configurable, simple to plug, and can play directly into your website. Uberall makes $63M in revenue and has 300 employees.
Storepoint is a fully customized store locator software that you can set up in minutes with no coding required. Storepoint has about 25 employees and makes not more than $5M in revenue.
10. Store Locator Widgets
Store Locator Widgets is a fully featured locator service that is easy to configure, add locations, and embed in your website. This location finder solution lets you upload locations using CSV or Excel files. Or, if you prefer, set up automated sync from a Google sheet.
How Does Store Locator Software Work?
Store locator solutions display a set of markers representing locations on a map which helps users find the nearest local store to their address. Some locator software may also show related information, including operating hours, address, phone number, photos, and food menus.
What Is Organic Search?
Organic search means the search results of a search engine cannot be influenced by paid advertising. Results in organic search are ranked based on their relevance to the search term or query, which often includes product or service + location.
What Types of Businesses Can This Software Cater to?
Businesses like retail, hotels, restaurants, and other businesses found in metropolitan areas often use online locators.
The key to generating more leads and build customer trust and loyalty lies in the visibility of your business. So, to optimize your business visibility, take advantage of store locator software.
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