Encouraging your channel partners to participate and do their part in your marketing campaigns puts additional items on your already full plate. Although, with modern solutions nowadays, you can streamline the otherwise inefficient and menial methods of traditional through-channel marketing. That said, do not miss out and leverage robust through-channel marketing software as early as now to achieve your desired results.
11+ Through-Channel Marketing Software
1. ZINFI
2. Zift Solutions
3. Impartner PRM
4. SproutLoud
5. Averetek
6. Mindmatrix
7. BrandMuscle
8. FLOW by TIE Kinetix
9. CampaignDrive by Pica9
10. MarketSnare
11. StructuredWeb
12. Hubspot
What Is Through-Channel Marketing Software?
Through-channel marketing software is a digital solution designed to help brands and channel partners by scaling marketing campaigns. It allows its users to customize and manage promotional content and send them to channel partners to reach the intended audience. It integrates varying controls into a centralized interface that you can utilize to control multiple aspects of your through-channel marketing strategy with just a few clicks and swipes of your preferred digital devices.
Also, it proves to be a rich data source as it collects essential data analytics and measures KPIs for tracking channel progress and performance. In addition, this software helps brands and their channel partners simplify asset and resource management.
Benefits
With this technology, you can access workflow automation capabilities for digitizing complicated and repetitive marketing tasks. This functionality not only reduces your workload but also amplifies your marketing efforts. Also, this marketing tool will help you cut expenses. In addition, when you use this marketing solution, you can reach a wider audience and expand your customer base in no time.
Features
In the software market, there are plenty of through-channel marketing solutions. Each of them specializes in varying aspects and prides themselves on the services they offer, claiming to be the best at the game. That said, in such a situation, singling out the one for you can prove to be more testing. A helpful tip for filtering your choices is to look into several essential factors. Aside from the prices of software packages and subscription plans, consider the digital devices they support and their compatibility with your business size. In addition, the following are features you should also take into account:
- Marketing automation capabilities
- Marketing analytics tracking tools
- Lead management functionalities
- Campaign management tools
- Marketing resource management functionalities
- Powerful reporting tools
- CRM software integration
- Third-party applications integration
Top 10 Through-Channel Marketing Software
1. HubSpot
HubSpot provides its users with tools for campaign management and email response control. They have generated a revenue of 883 million dollars and have employed 4,225 people.
2. BrandMuscle
BrandMuscle is a brand management software that has workflow management and change management capabilities. They have 712 employees in their team and have 103.2 million dollars in revenue.
3. Mindmatrix
Mindmatrix is an all-in-one marketing solution with content delivery and conversion tracking features. They have a generated revenue of 68 million dollars and have 200 people on their team.
4. SproutLoud
When you use this SaaS marketing platform, you can utilize email marketing and ROI tracking capabilities. They have 187 employees and have a revenue of 46.8 million dollars.
5. Impartner PRM
This software provides its users with tools for content management and file sharing. They have 200 employees working for them and have 42 million dollars in revenue.
6. Zift Solutions
With this digital solution, you can access channel analytics and incentive management tools. They have 38 million dollars in generated revenue and have employed 200 people.
7. ZINFI
This unified channel management solution has pipeline management and partner onboarding functionalities. They have a generated revenue of 33.6 million dollars and have 232 employees.
8. CampaignDrive by Pica9
Functionalities for social media marketing and partner management are available in this software. They have 10 million dollars in revenue and have 50 employees working for them.
9. MarketSnare
Digital advertising and lead nurturing tools are examples of features you can access in this digital solution. They have over 5 million dollars in revenue and have employed over 25 people.
10. Averetek
When you use Averetek, you can streamline lead generation and social media automation. They have 15 people working for them and have 3.8 million dollars in revenue.
FAQs
How does channel marketing work?
Channel marketing involves taking advantage of appropriate channels to reach the audience most likely to purchase your goods and services. This strategy makes use of online marketing platforms and reaches out to channel partners to amplify marketing results. In addition, effective channel marketing also helps you target people with no strong intent to buy or those you cannot easily reach.
What is marketing automation software?
Marketing automation software is a digital solution allowing businesses to set and manage workflow to automate marketing programs. With this software, you can diminish the need to undergo similar email marketing and social network posting tasks for individual potential customers. That said, it heightens the efficiency and productivity of marketing teams.
What are channel partners?
Channel partners are businesses or organizations that market or sell products on behalf of companies, manufacturers, or producers. Also, they help brands to increase their sales and grow their customer pool. You can separate channel partnership types into different categories such as indirect sales, affiliate programs, resellers, agency partners, and business process outsourcers.
Engaged channel partners are crucial support helping you achieve optimal results. Although, getting them in that headspace and urging them to partake in your advertising campaigns actively is a demanding task. Despite that, once you acquire the best through-channel marketing software for you and learn how to leverage your platform, it turns into a different story. With it, you can breeze through your responsibilities and gain a sharp competitive edge.
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