Since ancient times, trading has been a crucial part of any business. By hiring retailers, trades help firms develop and thrive. Of course, it is necessary to build a relationship with your retailers. To achieve that flawlessly, you might need trade promotion management software. You can continue reading below for more details and see our recommendations.
11+ Trade Promotion Management Software
6. Acumen Invest
8. Flamingo TPM
What is Trade Promotion Management Software?
Trade promotion management software is a technological tool that shows comprehensive details and presentations, allowing you to analyze trading systems effectively. It provides multiple advanced features and functionalities to help you do several tasks within a single platform. This technology partner improves collaborations, productivity, quality, operational efficiency. Retailers and manufacturers can use trade promotion management software to plan, execute, analyze, and report on trade promotion initiatives.
Trade promotion management software provides multiple benefits and advantages to your company. Managing retailers and manufacturing planning can be challenging, especially with manual processes. Trade promotion management software helps you assess data analytics accurately, locate weak points, improve teamwork, and more. With this tool, you can reduce manual processes, which can be costly and time-consuming.
Features and functionalities are the mechanics of the software. It allows the software to operate with quality performance. Various technology firms that developed trade promotion management software offer distinct and standard features you might find interesting. Software is helpful. However, not all platforms can meet your expectations; they can have setbacks or perform poorly. Aside from that, the software is expensive. Therefore, it is crucial to analyze the software’s performance and capabilities. You can read reviews or try their free trials and versions. Below are features you should consider in your research:
- Workflow Management
- Business Dashboard
- Risk Assessment
- Risk Management
Top 10 Trade Promotion Management Software
Salesforce includes call list management, channel management, client tracking, campaign management, and more helpful features. Salesforce has annual revenue of $25 billion and 45,712 employees.
Kantar includes benchmarking, statistical analysis, mobile survey, survey sample management, and more innovative features. Kantar has annual revenue of $2.1 billion and 39,019 employees.
SAP Trade Management streamlines budgeting, customer and program planning, promotion execution, and more for enterprises. SAP has annual revenue of $2.1 billion and 118,190 employees.
Anaplan includes channel management, commission management, idea management, sales forecasting, and more advanced features. Anaplan has annual revenue of $552 million and 2,046 employees.
Exceedra includes approval workflow, compliance management, price optimization, promotion calendar, and more valuable features. Exceedra has annual revenue of $63 million and 300 employees.
Promoboxx includes asset library, contact management, feedback management, social marketing, and more advanced features. Promoboxx has annual revenue of $20.8 million and 55 employees.
BluePlanner from UpClear has annual revenue of forecasting, profit/loss statement, consolidation/roll-up, and more logical features. UpClear has annual revenue of $20.3 million and 81 employees.
DemandTec includes dynamic pricing, machine learning, price forecasting, pricing analytics, and more contributive features. DemandTec has an annual revenue of $12.5 million and 89 employees.
9. Acumen Invest
Acumen Commercial Insights, part of Acumen Invest, contains functions including claims management, competitive analysis, budgeting/forecasting, and more. Acumen Commercial Insights has annual revenue of $8.6 million and 39 employees.
10. Flamingo TPM
Flamingo TPM from Adesso Solutions includes analytics/ROI tracking, budgeting/forecasting, customer management, settlement management, and more valuable features. Adesso Solutions has annual revenue of $8 million and 32 employees.
What is trade?
Trade is an activity business people do to converge business ideas and exchange products and services. Such activity usually happens between manufacturers and retailers. This strategy has several benefits, including increased brand awareness, marketing plans, and revenue growth. Trade is one of the most effective strategies businesses have had since the earlier era.
Why are retailers important?
Retailers play a critical role in every business. You see engaging retailers almost everywhere, whether online or in your local place. These characters trade with enterprises to benefit from each other. As retailers sell the products and services of the partnered business, it contributes to that company’s brand awareness and marketing operations.
What is promotions?
Promotion is the act of publicizing particular products, services, or brands. Promoting is a process in the business industry as it allows entities to boost their products and services more, leading to increase sales and public awareness. This component contributes to the company’s growth and development by amplifying customer engagement and attraction.
Trade promotions are not as easy as it sounds. It requires high-quality trade and promotion management to reach your goals while ensuring convenient and cost-effective operations. That is why it would be wise to use trade promotion management software to assist you with your trading and promoting processes. With this tool, you can ensure operational efficiency and quality assurance.
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