Email marketing is one of the reliable and effective forms of online communication. It appears to be highly effective at keeping current clients and acquiring new ones. Prominent organizations that specialize in email marketing go to considerable lengths to maintain a high sender reputation score. It ensures that its customers’ email communications are delivered.
15+ Transactional Email Software
1. Sendinblue
2. Twilio SendGrid Email API
3. Pepipost by Netcore
4. Zoho Campaigns
5. Mailgun
6. Amazon
7. SMTP2GO
8. GetResponse
9. Emarsys
10. Mailchimp Transactional Email (formerly Mandrill)
11. WebEngage
12. Postmark
13. Customer.io
14. Elastic Email
15. Sendgrid
16. Mailjet
What Is a Transactional Email Software?
The term “transactional email software” refers to software that automatically sends emails in response to recipients performing predefined actions. A welcome email following the creation of a new social media account, an email receipt following an e-commerce transaction, or an email notifying the user of a new newsletter subscription are examples of products that send email notifications in response to user activity. Businesses use these tools to automate the sending of customized emails in response to transactions. Teams track metrics such as emails sent, received, opened, and bounced using transactional email software. Transactional email platforms benefit customer retention, sales engagement, and public relations departments.
Benefits
The time and manual work saved by employing a transactional email platform is the key benefit. Companies might receive thousands of new members or orders each day, especially in the e-commerce business. Both of these procedures usually necessitate sending a follow-up or confirmation email. It would take numerous hours to send out thousands of emails per day or week. As a result, the most significant benefit of this sort of software is sending triggered emails.
Features
In addition to campaign-based features, certain email marketing and marketing automation services offer transactional email features. Transactional email tools and mobile marketing technologies that send transactional SMS messages or transactional email messages prompted by a mobile app share certain similarities are some of its examples. Email APIs, SMTP relay, and webhooks will be available in all transactional email tools. Other features that are prevalent with transactional email platforms include:
- Dedicated IP tracking software
- Management of the suppression
- Routing of inbound email
- Previewing emails
- Validation of email addresses
- Retention of email logs
- Tools for improving email delivery
- Email editor with drag-and-drop functionality
Top 10 Transactional Email Software
1. Sendinblue
Sendinblue is a digital marketing firm that helps businesses with CRM software, marketing automation, and transactional messaging. They have a $36 million revenue and 400 employees.
2. Twilio SendGrid Email API
Twilio’s web service APIs enable software developers to programmatically make and receive phone calls, send and receive text messages. They generate revenue of $111 million and employ 426 people.
3. Pepipost by Netcore
Pepipost offers organizations a cloud-based email delivery infrastructure as well as transactional email services. They have a $6 million revenue and 33 employees.
4. Zoho Campaigns
Zoho specializes in SaaS, web development, and cloud computing. It is most well-known for its online office suite, Zoho. They generate $1 billion in revenue and employ 7,500 people.
5. Mailgun
Mailgun is a platform for email automation that enables developers to send, receive, and track emails from their applications. They generate $20 million in revenue and employ 110 people.
6. Amazon
Amazon is a publicly-traded multinational technology company specialising in online retail, cloud computing, digital media, and related services. They generate $386 billion in revenue and employ 1,298,000 people.
7. SMTP2GO
SMTP2GO is an email delivery service provider that caters to marketers, travellers, and developers. They generate $1 million in revenue and employ five people.
8. GetResponse
GetResponse is a platform for email marketing. It helps you build a valuable marketing list of prospects, partners, and clients with whom you can build relationships and a responsive, profitable customer base. They generate $36 million in revenue and employ 313 people.
9. Emarsys
Emarsys is a cloud-based customer service platform that enables businesses to automate email, social, and mobile marketing. They generate $168 million in revenue and employ 800 people.
10. Mailchimp Transactional Email
MailChimp is an email marketing software provider that enables users to create, track, and send emails and social media messages. They generate $600 million in revenue and employ 802 people.
FAQs
Are emails about abandoned carts transactional?
Cart abandonment emails are regarded as “transactional” in the sense that a transaction has been commenced, and a customer has shown a desire to purchase by adding products to a virtual cart.
Are email reviews transactional?
Transactional emails include order confirmation emails, delivery updates, and requests for product reviews. However, they can also be referred to as promotional emails.
What is a transactional email campaign monitor, and how does it work?
You create the code for an event that requires an email to be sent, then send the email using Campaign Monitor’s API or SMTP servers. Order confirmations, delivery alerts, membership renewal notices, password resets, and account status messages are examples of transactional emails.
Transactional email can assist every business and its consumers, whether it’s a small team with a mobile application or a large e-commerce company with thousands of products. It may boost revenue and engagement through behavioural triggers and reduce support team workload by automating numerous requests that promote customer trust and loyalty. While it requires judgment to avoid overburdening consumers, transactional email may eventually help businesses create an outstanding experience that benefits their consumers.
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