Whether you are working for an agency or working as a freelancer, managing a public relations firm is quite challenging. It’s also a costly profession as professionals need to have appropriate funds to run a PR firm. They may not need public relations management software as it costs more money. Thankfully, many of the software provides a free trial that PR professionals can take advantage of before deciding to subscribe to it or not. Here are some of the best PR software that professionals can use for free during their trial period!
14+ Trial Public Relations Software
5. 24-7 Press Release
9. Airtime Pro
12. Covered Press
13. Signal Media
15. Handle Your Own PR
What Is Trial Public Relations Software?
Trial public relations software is a trial version of PR software that allows PR professionals to try out a public relations management software before subscribing to the software as a full-time paying user. This public relations management software can be used by public relations agencies and freelancing public relations professionals.
The important benefit of trial public relations software is that it allows PR professionals to try out PR software for free for a limited time before they decide whether to become full-time user of the software and integrate it as part of their PR operations. When it comes to actually use the public relations software, it helps PR professionals to connect with companies and individuals as clients as they manage how their brands are being perceived by the public using various PR tools available. A good public relations strategy means more increased awareness for their clients. The software also helps PR professionals with tools that can help companies and public individuals from a possible PR nightmare.
Trial public relations software provides the same features as general public relations software. The only difference is that the software provides these features and tools for a limited time for free. Some software may lock some features for truly paying users, though it’s wiser to have all features available to lure in more PR professionals to use the software full-time after the trial period. When it comes to the actual features, it provides a database full of media contacts that PR professionals can connect to for various PR purposes through PR database software.
The software also contains document creation tools where PR professionals can write press releases on behalf of their clients, which they can send to the aforementioned media connections that they connected to. The software also contains campaign management tools where PR professionals can collaborate with their clients’ marketers on how to execute engaging campaign management. The software also includes media monitoring tools where PR professionals can keep track and monitor how their clients are mentioned in social networks and media coverages through its PR analytics software tools.
- Free PR software features are available for a limited time
- Media contacts database
- Document creation
- Media communication tools
- Campaign management tools
- Media monitoring tools
Top 10 Trial Public Relations Software
PressPage lets PR professionals save time with their public relations software that has automated PR tools. PressPage has 25 employees and earns annual revenue of $3.6 million.
2. 24-7 Press Release
24-7 Press Release simplifies the way press releases are being distributed to journalists with its user-friendly, cloud server-based press release software. 24-7 Press Release has 1393 employees and earns annual revenue of $995.2M.
3. Signal Media
Signal Media uses artificial intelligence to provide highly detailed data analytics solutions to PR professionals using its media monitoring tools. Signal Media has 125 employees and earns annual revenue of $18.1 million.
Prezly allows PR professionals to reach out to media contacts provided by the software’s PR database software. Prezly has around 25 employees and earns a revenue of around $5 million. Brand24 has 80 employees and earns a revenue of $9 million.
Prowly helps PR professionals with their public relations software that assists them in creating new PR material for marketing projects. Prowly has 34 employees and earns annual revenue of $8 million.
PRgloo provides industry-level media relations software that provides highly detailed PR analytics information to PR professionals. PRgloo has 30 employees and earns a revenue of $7 million.
7. Handle Your Own PR
Handle Your Own PR provides PR tools to PR professionals and its clients to “spin” their stories that will gain attraction from the media and the public. Handle Your Own PR is owned and operated by HYOPR Global, which the parent company has around 25 employees and earns a revenue of around $5 million.
CoverageBook helps PR professionals with their PR software that gives them solutions on how to market their clients. CoverageBook has 9 employees and earns annual revenue of $2.1 million.
9. Covered Press
Covered Press empowers PR professionals with its software that helps streamline their PR job operations.
Brand24’s media monitoring software allows PR professionals to monitor how their clients are being covered in the media and mentioned on social media.
Is public relations software considered marketing software?
While public relations and marketing go hand-in-hand, their purpose and scope are quite different. While marketing focuses on promoting and marketing their products and services, public relations focus more on how their companies communicate to the public and their partners. The scope of marketing focuses on the content of the company while the scope of public relations is image building. As such, it would be oversimplifying that public relations software is marketing software.
How do the public relations software’s media monitoring tools help PR professionals?
The public relations software’s media monitoring tools help PR professionals be aware of how their clients are being perceived by the public and the media. The data information gathered by using the tool can help PR professionals strategize their client’s PR, especially when in a PR crisis where their image is at the line. The data gathered can also be used to help how to boost their client’s brand awareness to the public.
How much does trial public relations software cost after the trial period ends?
After the trial period ends, pricing for public relations software can range from $9.95 per month to $2,000 per year or more, with custom pricing available for some software. Pricing for public relations software varies depending on the features available and the intended target users. Freelancing PR professionals and small PR agencies can benefit more from low-cost public relations software, while large PR agencies can benefit more from high-cost software.
It doesn’t cost a dime for PR professionals to try out a public relations software during its trial period. When they find the software useful during this period, they should be convinced to subscribe to using the software full-time as a paying subscriber.
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