As new trends emerge, so do the demands of the customer. Because of this, companies need to catch up and learn how their customers interact with them and their products and services. User research software helps companies better understand their customers through a variety of customer research tools. Here are some of the best user research software available right now.
14+ User Research Software
1. UserTesting
2. Hotjar
3. Userback
4. User Interviews
5. Respondent
6. Wevo
7. Dscout
8. Qualaroo
9. Userlytics
10. Survicate
11. Suzy
12. Userzoom
13. Lookback
14. VisitorX
15. Qualtrics
What Is User Research Software?
User research software is a customer feedback software that allows companies to understand their customers’ feelings towards the company. Also known as UX research software, companies that use this software to analyze their customers’ responses and interactions with the company, which they interview their customers usually through user interview platforms.
Benefits
User research software can help companies better understand their customers on how they use and feel about their products and services as well as the entire company overall. In doing so, companies can improve their pre-existing or create new products and services using the data they gathered from their customers. The software also helps the companies’ marketers on how they can promote their products to their target audience, which certain keywords or themes may be used in advertising to attract new customers. Using the software also enhances the company’s brand engagement as the data gathered from users can help influence the decisions to increase brand awareness for the business.
Features
One of the features of user research software is that it should provide user research tools that empower companies to interact with their customers to study and analyze how these customers interact with their business. On top of the interactive tools, the software should also provide companies with web and video conferencing software tools for them to communicate with their customers for their feedback. Such feedback is usually real-time as results are based on the “now” feelings of the customer to better reflect their customer’s current feelings on the company. The software should then be able to provide and generate reports on the customer responses through a data analytics platform feature.
- Interactive user research tools
- Customer communications tools
- Data analytics
Top 10 User Research Software
1. VisitorX
VisitorX uses artificial intelligence to aid companies with its analysis and study of their customers’ human behavior with its video curation tools.
2. UserTesting
UserTesting provides companies with user testing tools that aim to improve aspects of their customer’s experience of the company. UserTesting has 1,208 employees and annual revenue of $172.7 million.
3. Hotjar
Hotjar’s behavior analytics software helps companies monitor their customers’ feedback that can improve their perception of the company. Hotjar has 113 employees and earns annual revenue of $16.4 million.
4. Dscout
Dscout uses qualitative research methodology to help companies make well-informed decisions based on complex data provided by participants with its remote user research set-up, making it easy to host user research sessions without hassle. Dscout has 109 employees and earns annual revenue of $11.1 million.
5. User Interviews
User Interviews provides companies with 45,000 customers they can interview, which can help provide information about how they feel about their products, which they can be rewarded for their participation. User Interview has 56 employees and earns annual revenue of $5.7 million.
6. Userlytics
Userlytics provides a “state of the art” user research software that can help them enhance their customer experience management skills. Userlytics has 36 employees and earns annual revenue of $5.2 million.
7. Respondent
Respondent helps companies connect with the high-quality respondents that can help them provide helpful information that helps them make well-informed decisions regarding customers. Respondent has 46 employees and earns annual revenue of $4.7 million.
8. Lookback
Lookback uses a simple interface that helps companies gather data about their customers through user research with their video conferencing tools. Lookback has 21 employees and earns annual revenue of $3 million.
9. Qualaroo
Qualaroo makes user research easier with its customer feedback tools that can enhance their brand management such as online surveys, video interviews, and online meetings which the software can process to turn into helpful results. Qualaroo has 16 employees and earns annual revenue of $2.3 million.
10. Userback
Userback says that their customer feedback software can help companies provide real-time high-quality feedback with various customer communication management tools such as bug tracking, screenshots, comments, etc. Userback has 3 employees and earns annual revenue of $400,000.
FAQ
Since user research software uses video conferencing tolls, what makes this software unique compared to a generalized video conferencing software?
While both user research software and video conferencing software share similar tools due to their video calling capabilities, it’s important to note the features available and the functionality of the software. Generalized video conferencing software can be used for many purposes such as online meetings, family gatherings, online classes, and webinars. As such, the tools provided are basic and optimized to be used by everyone. User research software has specific optimized tools that gauge and record customers’ responses that may make this software more stand-out compared to its generalized counterpart. Some of them may be interactive, making user research software even more unique.
Can you use user research software to test upcoming products and services?
Yes. It’s a common practice of companies to let testers try new products or services through user research software, which they can provide their response to these unreleased products to the companies. One of the benefits is so that marketers will have a better understanding of the product while scientists can analyze the data independently.
How much does user research software cost?
Pricing for user research software can range from free to $250 per month, with custom pricing available for some software Pricing can vary depending on the features available and the intended target audience. Small businesses can benefit more from free or low-cost user research software.
When a company thinks three steps away on how they market products and services to customers, that usually means they have done their research about their customers. With user research software, customers can better understand their customers on how they use their products and services, as well as overall reactions towards the company.
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