Customers have different ways of interacting with a business’s digital platforms. While companies can see these interactions through insights and data analytics platforms, sometimes it’s appropriate to ask deeper questions about the data itself and how can they improve customer interactions with them digitally? Luckily, user testing software provides research-like tools to help them understand their customers a lot better. Here are some of the best user testing software available right now.
12+ User Testing Software
4. User Interviews
What Is User Testing Software?
User testing software is a usability testing software where companies conduct a series of research tests on customers on how they interact with the company’s official digital platforms to determine their customers’ behavior of these digital platforms. Used by marketers, researchers, product developers, the software provides the tools businesses need to better understand their customers’ feelings towards the company through user acceptance testing.
One of the benefits of using user testing software is that research tests can be conducted remotely and quickly with remote usability testing tools. Conducting physical research can take a lot of time and cost a lot, so performing research using user testing software is more cost-efficient and saves up more time. In turn, participants can just perform the research test on their own at home which adds to the convivence of user testing software.
Another benefit is that it can help companies, especially marketers, on how they can promote their products using data gathered from the research tests. Most importantly, it can help companies on how they can improve their products and services with some software providing detailed data that marketers can use to back up the reliability of their services through software testing.
One of the features of user testing software is it helps companies find participants for user testing through recruitment tools available with demographic details and contacts provided by volunteer participants. The software offers customer engagement and user acceptance tester tools that companies can use to interact with their research customers with tools borrowing from other softer such as consumer feedback video software and video call software. The software should also be able to provide customer feedback tools such as audience response, online survey tools, etc.
The software should also be able to provide tools that participants can use to submit real-time feedback such as webpage screenshot software. And of course, the software should be able to have the tools for documenting results that can be stored within the software’s database to determine whether the software acceptance testing is a success.
- Recruitment tools
- Volunteer participant data
- Interactive tools during testing
- Customer feedback tools
- Website screenshot tools
- Recording test data
Top 10 User Testing Software
Maze encourages their business clients to strengthen their quick decision making strategies with their all-in-one user testing software that aim to create better user experiences. Maze has 66 employees and earns annual revenue of $1.5 million.
UserTesting provides user usability testing and research tools to enhance their customer experience online that emphasizes “human insights”-driven data. UserTesting has 1,208 employees and earns annual revenue of $172.7 million.
Hotjar empowers its clients with cools that help them collect user feedback for a better customer experience. Hotjar has 113 employees and earns annual revenue of $16.4 million.
Suzy helps their business client put their customers at the center with their user testing software that verifies reliable loyal customers as well as providing real-time market research results from the highest quality of customers. Suzy has 154 employees and earns annual revenue of $15.7 million.
5. User Interviews
User Interviews helps their clients recruit volunteers as participants with their massive database of 45,000 customers waiting to test out their digital services. User Interviews has 56 employees and earns annual revenue of $5.7 million.
Userlytics provides a “state of the art” remote user testing platform that allows their clients to moderate their user feedback on digital platforms, study their competition and improve their customers’ experience. Userlytics has 36 employees and earns annual revenue of $5.2 million.
Survicate lets their clients collect precious customer research data and create surveys with few tools and fewer steps including multi-platform sharing. Survicate has 29 employees and earns annual revenue of $4.2 million.
Respondent helps their clients find high-quality participants to get a better understanding of their target audiences’ experience. Respondent has 46 employees and earns annual revenue of $4.7 million.
Userback allows their clients to collect high-quality customer responses in real-time so they can improve the way they provide experiences for their customers with tools such as bug tracking and website screenshot tools. Userback has 3 employees and earns annual revenue of $0.4 million.
Wynter combines the power of business instant messaging and market research to help them collect user feedback from their ideal participants and doesn’t take much time to set up a study that can be done in minutes with results following after 48 hours.
How does user testing software differ from software testing and customer feedback software?
While user testing software borrows similar features as software testing and customer feedback software, the functionality of the software is where it differs. While user testing software studies on the customers’ interaction with a company’s digital platforms, software testing is broader but still within the realm of technology as participants give feedback on an unreleased software that has extensive tools such as bug tracking that are specific to software testing. Customer feedback software is also more generalized as it focuses more on the general audience’s response to a company’s products or services that are already released to the public.
What is the most effective methodology to test on customers through user testing software – qualitative or quantitative?
There is no most effective methodology in researching through user testing software as they are highly dependent on the nature of the research designs. Qualitative is focused on getting descriptive results using words or statements while quantitative is focused on getting number-based results. Both methodologies are effective as they provide the answers to a market research’s hypothesis or statement.
How much does user testing software cost?
Pricing for user testing software can range from free to $160 per month or more, with custom pricing available for some software. Pricing can depend on the available features of the software as well as its intended target users. Business-wise, small businesses can benefit more from free or low-cost user testing software while bigger businesses can benefit more from high-cost user testing software.
Being able to know how their customers behave is key to improving their customer strategy digitally. Companies can now gauge their customers’ behavior better thanks to user testing software which has the tools they need and can deliver great results, especially in the long run.
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