Companies need to personalize their content to the specific target audience in an attempt to gain loyalty. With variable data printing software, marketing teams can create personalized content without going through the redundancies of creating content from starch. Here are some of the best variable data printing software available right now.


5+ Variable Data Printing Software

1. CHILI Publisher

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Rating: 5/5

Price: Custom

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2. FusionPro Creator

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Rating: 5/5

Price: Custom

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3. EngageOne Enrichment

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Rating: 5/5

Price: Custom

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4. DesignMerge

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Rating: 5/5

Price: Custom

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5. FlexMail

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Rating: 4.4/5

Price: FREE

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6. Fiery Variable Data Printing

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Rating: 4.5/5

Price: Custom

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What Is Variable Data Printing Software?

Variable data printing software is a printing software where users of the software edit printable content before it’s being printed. The VDP software is typically used by marketing teams as it enables them to create mass production of content that has personalized data elements.

Benefits

Variable data printing software enables marketing teams to edit elements of content easily such as text, images, graphics, art in all of the digital copies generated. Because adding personalized elements on physical mass-produced marketing content is time-consuming, the software provides a much faster alternative to adding personalized content on the mass-produced content. This allows them to send a personalized copy of the content with the recipient’s details attached individually at a much faster and more effective pace. The software can also enhance the way marketers approach marketing with their content.

By providing personalized elements on the marketing content they create, it creates a pull force from customers to continue being frequent users thanks to its personalized approach that the software enables to do so. The software also enhances the way marketing teams strategize their brand management plans as well since the software has a digital asset management software tool where personalized elements are stored and ready to be used in the content.

Features

Variable data printing software should be able to have a digital asset management software where users can access elements to use for their marketing content. The software should be able to provide editing software tools where users can edit mass-produced marketing content and personalize them easily with names, addresses, and other relevant personal information. The software should be able users to edit other elements of the content such as images, text, graphics, arts, etc.

  • Digital asset management tools
  • Personalization tools
  • Editing tools

Top 6 Variable Data Printing Software

1. FlexMail

FlexMail’s email marketing software allows users to design their emails that are tailored to their needs and allow them to reach their target audience. FlexMail has 28 employees and earns a revenue of $5 million.

2. Fiery Variable Data Printing

Fiery Variable Data Printing provides a variable data printing software that provides brand personalization software tools that help enhance branding. Fiery Variable Data Printing is owned and developed by Electronics For Imaging, which the parent company has 3,961 employees and earns annual revenue of $574.3 million.

3. CHILI Publisher

CHILI Publisher simplifies the variable data printing process and automates the way graphics are done that allowing for easy personalization. CHILI Publisher has 59 employees and earns annual revenue of $8.6 million.

4. FusionPro Creator

FusionPro Creator provides marketing software that offers personalization tools that help them reach out to their target audience effectively. FusionPro has around 25 employees and earns a revenue of approximately $5 million.

5. DesignMerge

DesignMerge combines variable data printing and data publishing that helps companies personalize their branding as companies. DesignMerge is owned and developed by Meadows Publishing Solutions, the parent company which has around 25 employees and earns a revenue of approximately $5 million.

6. EngageOne Enrichment

EngageOne Enrichment’s variable data printing software provides efficient ways that help them reach their target audience at a much affordable pace. EngageOne Enrichment is owned and developed by Precisely, which the parent company has 20 employees and earns annual revenue of $2.9 million.

FAQs

Is variable data printing software a standalone product or a feature of another software?

Variable data printing software is usually created as a standalone product, though the software is also used as a feature of other software such as desktop publishing software. Some companies may prefer variable data printing software as a standalone product because of its specific personalization tools.

What other software integrates well with variable data printing software?

Variable data printing software integrates well with marketing software such as marketing campaign management software and social media marketing software. The software also integrates well with document creation software and photo editing software.

How much does variable data printing software cost?

Pricing for machine learning data catalog software is usually customized, with each software offering different subscription tiers that offer more features as the prices increase. Pricing for machine learning data catalog software varies depending on the features available and the intended target users. Small companies may benefit from low-cost machine learning data catalog software while large companies may benefit from high-cost software.

With variable data printing software, marketing teams can effectively reach out to their target audience for personalized content easily without any of the burdens of going through redundancies in creating personalized content.


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