Most website visitors remain anonymous and do not share any contact information with the website they visit. For the record, most website design and management solutions only offer statistics about the visitors, no detailed information on their profile. This makes it harder for salespeople to generate leads and convert these visitors into customers. But with the help of visitor identification software, your marketing teams can get the missing information from website visitors that are needed for conversion using targetted content.
15+ Visitor Identification Software
1. HubSpot Sales Hub
2. ZoomInfo
3. Leadfeeder
4. SharpSpring
5. Leadinfo
6. Act-On
7. Lead Forensics
8. Visitor Queue
9. Happierleads
10. LinkedIn
11. VisitorTrack
12. Albacross
13. Spotler
14. bant.io
15. KickFire
16. ipgeolocation
What Is Visitor Identification Software
Visitor identification (anonymous website visitor identification) software is used by companies, typically B2Bs, to profile their website visitors with the final goal of converting them into customers. This software helps marketers to generate more leads by helping them identify the companies or prospects to reach out to and make smarter outreach decisions by acquiring deeper insights about website visitors.
Benefits
The benefits of implementing website visitor identification software range from profiling to conversions. Visitor identification software allows businesses to build a complete profile of their potential customers. Not just that, it also helps in launching the right digital campaigns for the right types of customers/prospects. More importantly, identifying website visitors lets you offer specific materials they are interested in. With this, you can significantly shorten the sales cycle.
Features
Salespeople, marketers, and web developers work hand-in-hand to effectively utilize visitor identification software as this is a key step to integrating the software into the company website. The data gathered by this type of software will be used by sales teams to build an effective email list (generate leads) and will then be transferred to CRM solutions for optimized processes.
Visitor identification solutions should have the following key features:
– data collection (e.g., company and contact info)
– presentation of the frequency of visits, time spent on the website, and specific pages browsed through metrics
– notifications and alerts (for salespersons when new opportunities are available)
– integration with sales and marketing solutions: CRM, sales effectiveness tool, and lead generation software (lead capture, lead scoring, and lead intelligence)
Top 10 Visitor Identification Software
1. HubSpot Sales Hub
HubSpot Sales Hub is a powerful and easy-to-use sales CRM tool that is integrated with sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams. HubSpot makes $674.9M in revenue and holds a company size of 3,387 employees.
2. ZoomInfo
ZoomInfo fuels your go-to-market strategy every step of the way. This software also provides an accurate, 360-degree view of customers, prospects, and opportunities. ZoomInfo makes $476M in revenue and has 1,800 employees.
3. SharpSpring
SharpSpring is a complete revenue growth platform that offers robust sales and marketing automation features. This platform is flexible, offering behavior-based email marketing, native or third-party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications.
SharpSpring makes $38.9M in revenue per year and has roughly 500 employees.
4. Leadfeeder
Leadfeeder is a B2B lead generation software that profiles the companies visiting your site, how they got there, their behavior, and their intent to purchase. Leadfeeder makes $3M in revenue.
5. Leadinfo
Leadinfo helps you recognize B2B website visitors with a global database of 220M companies across the globe.
6. Lead Forensics
Lead Forensics allows businesses to engage with prospects and customers faster while they are visiting your website. This software provides all the intel required to start valuable, relevant, and meaningful conversations with your website visitors, in real-time.
7. Act-On
Act-On is a growth marketing automation platform built to deliver adaptable, scalable, and evolving marketing automation for marketers and teams of all sizes, industry verticals, and growth projections. Act-On has 238 employees and makes $32.3M in revenue.
8. Visitor Queue
Visitor Queue is an advanced B2B lead generation software that identifies the website visitors’ names, contact info, and user data. Visitor Queue makes $1M in revenue per year.
9. Happierleads
Happierleads is a lead-generation tool tailored specifically to provide information on each person visiting your website.
10. LinkedIn Marketing Solutions
LinkedIn Marketing Solutions builds your presence, establishes relationships, and helps you reach the people that matter most.
FAQs
How Does Website Visitor Identification Work?
Visitor identification software is an account-based lead generation approach that organizations undertake to profile web visitors by matching their company IP address to that of their site visitors’.
Do Websites Actually Keep Records of Your Visits?
Virtually, every website on the World Wide Web (WWW) is tracking and recording IP addresses in every web page visit. In fact, websites can track visitors even without logging in.
What Does Visitor Identification Software Provide?
– Website visit information: companies visiting your website, pages viewed, and frequency or the amount of time spend on browsing your website
– Company contact information: contact details for key decision-makers in the visitor’s company
– Other company information (firmographic or technographic data)
If your website has a form where your web visitors can fill out to identify themselves, do expect that only 2% of them will. Identifying your web visitors helps you generate leads. How so? By getting the web visitor information, your marketers can understand your visitors’ likelihood to buy. Unlike traditional web analytics, visitor identification software provides the needed contact information of potential customers. With all that said, maybe it’s time you consider implementing visitor identification software on your lead-generation strategies.
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