24+ Publisher Ad Server Software
2. Google Ad Manager
11. Epom Ad Server
12. Magnite, for Sellers
14. Smart AdServer
16. Adaptive Media
23. Quantcast Platform
What Is Publisher Ad Server Software?
Publisher ad server software is an advertising software where website owners earn money and profit from online advertising that is displayed on their websites. These ad serving platforms allow website owners to earn revenue from the content they create while making them free and widely accessible to a public audience.
Publisher ad server software enables website owners to display ads on their websites that can help them earn income from the content they create, while still making the content free and accessible for everyone. The video ad server software also helps website owners to determine how ads should be displayed on their websites as well as establish a rate for advertisers to display their ad content on the owners’ websites. The video ad serving platform also provides opportunities for website owners and marketers to create cross-branding material that serves as an advertisement for the brand while also providing engaging content to readers and viewers. The publisher ad server software also allows companies to accept multiple advertisements possible as it contains an inventory where advertisements to be displayed are stored waiting to appear on visitors’ end of the website.
Publisher ad server software should be able to provide advertising spaces for website owners to display their advertisements within the website. The header bidding services software should also be able to integrate with third-party advertising networks where advertisements are automatically generated on the website. The software should also provide ad management tools which has data analytics software capabilities to analyze how much the advertisements are seen and engaged with. Through this feature, it should also be able to tell information on the website owner on their audience demographic getting their advertisements on the website.
- Display ad space on websites
- Integrate with third-party ad networks
- Ad management tools
- Data analytics tools
- Generate demographic audience data
Top 10 Publisher Ad Server Software
AdPlugg’s ad server and management software allow companies and content creators to earn money with online advertising. AdPlugg has around 25 employees and earns a revenue of around $5 million.
Media.Net enables content creators to maximize their revenue with tier ad server software that can maximize their monetization. Media.Net has 1,451 employees and earns annual revenue of $210.4 million.
3. Quantcast Platform
Quantcast Platform provides an ad server software that enables businesses to know their audience better when it comes to targeted advertising in demographics. Quantcast has 878 employees and earns annual revenue of $127.3 million.
TripleLift’s ad placement software enables advertisers to place their advertisements one platform at a time. TripleLift has 383 employees and earns annual revenue of $95.3 million.
Smaato’s digital ad software allows businesses to resolve complex advertising solutions with its simple software that provides high-end results. Smaato has 246 employees and earns annual revenue of $61.5 million.
Kevel’s data management software capabilities use a user’s experience and data to drive their ad revenue based on personalized ads. Kevel has 52 employees and earns a revenue of $12 million.
DanAds’s self-service ad server software enables advertisers to design their ads according to their liking. DanAds has 44 employees and earns annual revenue of $11 million.
Adpushup’s ad revenue optimization software allows web publishers to earn more revenue with their premium advertising capabilities. Adpushup has 97 employees and earns annual revenue of $9.3 million.
Browsi’s ad inventory software provides innovative tools that allow businesses to publish ads on their websites that are perfect for advertisers to promote their products and services. Browsi has 32 employees and earns annual revenue of $4.6 million.
Broadstreet’ ad manager software is used by newspapers to place their digital ads through digital direct sales that help newspapers keep afloat. Broadstreet has 8 employees and earns annual revenue of $1.2 million.
What other software is being used in conjunction with publisher ad server software?
Publisher ad server software works in conjunction with supply-side platform software as they enable publishers to make their ad inventory available for marketers where ad slots are being offered and sold in real-time based on their impressions. The software also integrates with mobile app monetization software where ads can be displayed in mobile webpages and apps.
Can publisher ad server software be used for managing campaigns?
Yes. The publisher ad server software works well with campaign management software as it’s used by marketers to execute their digital ad campaigns being spread out to other platforms.
How much does publisher ad server software cost?
Pricing for ad server software is usually customized, with each software offering different subscription tiers that offer more features as the prices increase. Pricing for ad server software varies depending on the features available and the intended target users. Low-profile content creators and small companies may benefit from low-cost ad server software while high-profile content creators and large companies may benefit from high-cost software.
15+ Best VoIP Monitoring Software for Windows, Mac, Android 2021
12+ Best Corporate Tax Software for Windows, Mac, Android 2022
13+ Best IWMS Software for Windows, Mac, Android 2022
11+ Best Claims Processing Software for Windows, Mac, Android 2022
26+ Best App Monetization Software for Windows, Mac, Android 2022
24+ Best Social Media Advertising Software for Windows, Mac, Android 2022
23+ Best Search Advertising Software for Windows, Mac, Android 2022
24+ Best Native Advertising Software for Windows, Mac, Android 2022
23+ Best Mobile Advertising Software for Windows, Mac, Android 2022
21+ Best Cross-Channel Advertising Software for Windows, Mac, Android 2022
24+ Best Ad Network Software for Windows, Mac, Android 2022
14+ Best IPad POS Software for Windows, Mac, Android 2022
13+ Best Capital Program Management Software for Windows, Mac, Android 2022
15+ Best ETL Software for Windows, Mac, Android 2022
9+ Best Digital Audio Advertising Software for Windows, Mac, Android 2022