There are a lot of things to consider when maintaining consistency among brands, including organizing files such as videos and photos used in marketing campaigns. One of the helpful software that marketers use is brand asset management software which helps markets store all media files easily. Here are some of the best brand asset management software available right now.
18+ Brand Asset Management Software
1. Bynder
2. Brand24
3. Brandworkz
4. Asset Bank
5. Percolate
6. Falcon.Io
7. Frontify
8. Brandkit
9. Widen Collective
10. Bitrix24
11. Third Light
12. Filestage
13. BrandMaster
14. Brandfolder
15. Brandmaker
16. Extensis
17. Filecamp
18. MarcomCentral
19. MerlinOne
What Is Brand Asset Management Software?
Brand asset management is software that stores multi-media “assets” such as photos and videos for brand marketing. This brand management software is popular among marketers as the software serves as a database for the brand’s visual materials as well as maintaining brand consistency.
Benefits
Brand asset management platform helps marketers to streamline their distribution system of publishing multimedia files to platforms as the software is integrated with several platforms such as video streaming software. The software also helps maintain brand consistency in the marketing content that is being distributed. It’s important to have brand consistency as it tells the customers exactly what kind of company they are.
The software also ensures that multimedia assets won’t be misplaced as the software provides organization tools that will help marketers find and navigate multimedia files based on their correct attributes and labeling through metadata. Most importantly, the software can inspire creatives to create new marketing content as they can view archived multimedia assets and use them as inspiration. Increased work productivity as a result of creative inspiration is always good for business.
Features
One of the important brand asset management tools is that it should be able to store multimedia assets such as photos, videos, audio, graphics, and other visual content as long as in a digital format through a media file organizer software tool. These multimedia assets should be related to the brand’s style. Depending on the copyright laws, the multimedia assets stored in the software’s database should either be legally owned by them or be stored as per copyright law.
Because of this, the software should provide copyright-related tools where marketers operate the rights management of how the assets will be used both within the company or outside of it. Brand asset management systems should also provide metadata editor software tools where marketers can edit the metadata of the digital assets. This is to ensure assets are easy to find and navigate so users need to give correct attributions and assign appropriate categories and labels to the assets.
- Multimedia digital assets organizer tool
- Copyright management tools
- Metadata editor tools
Top 10 Brand Asset Management Software
1. Brandkit
Brandkit provides marketers with powerful brand asset management software that allows them to deliver impactful marketing results. Brandkit has 3 employees and earns annual revenue of $400,000.
2. Widen Collective
Widen Collective provides brand asset management software where marketers can organize their marketing content for their brands. Widen Collective has 150 employees and earns annual revenue of $21.8 million.
3. Falcon.Io
Falcon.Io’s social media marketing software includes brand asset management tools to allow marketers to execute their campaigns on social media smoothly. Falcon.Io has 352 employees and earns annual revenue of $51 million.
4. Frontify
Frontify provides quick software for marketers without designing skills to create their brand assets easily and quickly. Frontify has 173 employees and earns annual revenue of $19.7 million.
5. Extensis
Extensis expands the marketers’ data organization skills with their brand asset management software that ensures that data operations are smooth. Extensis has 129 employees and earns annual revenue of $18.7 million.
6. MarcomCentral
MarcomCentral provides marketers with their brand asset management software that helps them manage their brands with industry-standard tools. MarcomCentral has 118 employees and earns annual revenue of $17.1 million.
7. Brandfolder
Brandfolder allows marketers to organize their brand assets easily with its centralized software. Brandfolder has 93 employees and earns annual revenue of $13.5 million.
8. BrandMaster
BrandMaster uses the power of the cloud with its brand management software that helps marketers operate their brand management with tools that include brand asset management. BrandMaster has 79 employees and earns annual revenue of $11.5 million.
9. Brandworkz
Brandworkz helps marketers maintain brand consistency with its brand management software with tools that ensure smooth consistency for brands. Brandworkz has 30 employees and earns annual revenue of $4.4 million.
10. Third Light
Third Light’s brand asset management software helps businesses to organize their media files under one software. Third Light has 18 employees and earns annual revenue of $2.6 million.
FAQs
Can brand asset management software store content to the cloud via file-sharing software?
Yes, they can. Brand asset management software should be able to store content both in the cloud through file-sharing sites and software as well as within the internal databases of the company’s premises. Marketers won’t need to worry about the software’s cyber security as they can securely store the files safely that it should be hard for unauthorized persons to access them without permission.
What do digital assets mean in brand asset management software?
Digital assets mean any files that are saved in digital formats. While some believe that natively creating a digital file is considered a digital asset, any physical material such as printed documents can be a digital asset too if they are scanned and rendered as a digital file. In brand asset management, the software essentially stores these digital assets into their software’s database which these assets can be managed and organized.
How much does brand asset management software cost?
Pricing for brand asset management software can range from free to $616.47 per month or more, with custom pricing available for some software. Pricing for brand asset management software varies depending on the features available and the intended target audience. Small businesses can benefit more from a free or low-cost brand asset management software while big businesses can benefit more from high-cost software.
Marketers won’t have a hard time organizing media files all thanks to brand asset management software, which its simple features and tools can really help establish brand consistency for companies.
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