Hashtags are one of the important ways to determine if a marketing campaign is working. One of the problems however is how can you exactly track, which place into a data science Thankfully, hashtag monitoring software helps marketers to gather feedback based on how users utilize these hashtags. Here are some of the best hashtag monitoring software available right now.
15+ Hashtag Monitoring Software
1. Sprout Social
2. Agorapulse
3. Eclincher
4. Brand24
5. Hootsuite
6. Statusbrew
7. Talkwalker
8. Keyhole
9. Mentionlytics
10. RiteTag
11. Analisa.Io
12. Hashtagsforlikes
13. Digivizer
14. Hashtagify
15. TrackMyHashtag
16. Onclusive
What Is Hashtag Monitoring Software?
Hashtag monitoring software is a social media monitoring software where users of the software, mainly companies, and marketers, are provided with data analytics of how their hashtags are being used by other users. This media monitoring software is one of the many tools that marketers use to manage and witness the effect of how their social media marketing campaigns are being perceived by users, whom some may be potential customers.
Benefits
Hashtag monitoring software helps marketers to see how social media users respond to their marketing campaigns, specifically how they used their official hashtags. By knowing how their hashtags work through this social listening software, they can see accurate metrics of how much their hashtags are being used by social media software. The social monitoring software also makes it easy for marketers to keep track of hashtags, which its secondary use in social media platforms allows for the organization of tweets based on their popularity and engagement. The media tracking software also helps gives a better visualization of how their marketing campaigns are being received, either positively or negatively.
Features
Hashtag monitoring software should provide media monitoring tools that help marketers keep track of how their hashtags are being used in various social media platforms, especially Twitter and Instagram where hashtags are often used in social media posts. The social media brand monitoring software tools should give filter tools to allow users to see the most popular tweets that use the hashtag. Antoher social media monitoring tool is a data analytics software tool where marketers are provided metric insights of how their brands are mentioned through its hashtags. The software should also be able to provide brand management software tools where marketers incorporate brand assets into hashtag-led marketing campaigns in social media.
- Hashtag monitoring tools
- Filtering posts tools
- Data analytics tools
- Brand management tools
Top 10 Hashtag Monitoring Software
1. Hashtagsforlikes
Hashtagsforlikes allows marketers to find trending hashtags to use to help grow their business through their trending research tools software.
2. Hootsuite
Hootsuite provides marketers with their social media marketing software that allows them to monitor their brand mentions, along with other useful features to execute and manage. marketing campaigns on social media. Hootsuite has 1,621 employees and earns annual revenue of $405.3 million.
3. Sprout Social
Sprout Social urges businesses to integrate social media as part of their business with their complete social media management software. Sprout Social has 888 employees and earns annual revenue of $111.5 million.
4. Agorapulse
Agorapulse allows marketers to take control of their social media game with their social media management software that keeps them organized and responds to queries in one inbox system. Agorapulse has 78 employees and earns annual revenue of$11.3 million.
5. Brand24
Brand24 allows companies to see mentions of their brand and their competition with their web engine-like software set-up. Brand24 has 80 employees and earns a revenue of $9 million.
6. Analisa.Io
Analisa.Io guides marketers to see how their brands are being mentioned on Instagram with their user-generated content software. Analisa.Io has around 25 employees and earns a revenue of around $5 million.
7. Mentionlytics
Mentionlytics provides companies with their “intelligent social media monitoring” software that lets them see hashtag data analytics as well as finding the right influencers to be appropriate endorsers. Mentionlytics has around 25 employees and earns a revenue of around $5 million.
8. Hashtagify
Hashtagify provides hashtag marketing software that guarantees growth for their business. Hashtagify has around 25 employees and earns a revenue of around $5 million.
9. RiteTag
RiteTa’s hashtag engagement software allows marketers to come up with hashtags easily with the software’s input through artificial intelligence suggestions. RiteTag has 4 employees and earns annual revenue of $600,000.
10. TrackMyHashtag
TrackMyHashtag provides a Twitter monitoring software that helps them find popular hashtags using the power of artificial intelligence software. TrackMyHastag is owned by Algodom Media.
FAQs
Is hashtag monitoring software a standalone product or a feature of another software?
Hashtag monitoring software may exist as standalone products, though it’s more common to see this software as a feature in other software such as media monitoring software and review management software. Many companies prefer to use software that has hashtag monitoring software included as a feature, rather than a standalone software. Other users prefer to use the software as a standalone product due to its specialized solutions.
Is the #ad hashtag generated through hashtag monitoring software?
The #ad hashtag is a common hashtag that marketers use to display social media posts as advertisements for transparency. As such, the hashtag isn’t necessarily generated from the hashtag monitoring software. However, they can be counted as monitoring for marketers to see how customers respond to their advertising disguised as a social media post with the hashtag, though there needs to be specialization on how the hashtag is being used since it’s common to use it by other marketers.
How much does hashtag monitoring software cost?
Pricing for hashtag monitoring software can range from free to $800 per month or more, with some software offering customized pricing. Pricing for hashtag monitoring software varies depending on the features available and the intended target audience. Marketers from small companies may benefit from using a free or low-cost hashtag monitoring software, while marketers from large companies may benefit from using high-cost software.
With hashtag monitoring software, marketers now have a better time seeing how brands reach new audiences and familiar customers through social media hashtags, which they can use this data to better enhance their hashtag campaigns.
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