Introduction

In a business, attracting and engaging consumers isn’t an easy task. There are strategies and plans that must be created and followed in order to acquire a larger audience and to generate a higher number of customers. Marketing campaigns and campaign management are necessities in business! Utilize campaign management software to lighten your load and increase the sales and profit of your business.


11+ Campaign Management Software

1. Gartner

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Rating: 3.9/5

Price: Custom

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2. Adobe Campaign

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Rating: 4.6/5

Price: $9.98/Month

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3. ActiveCampaign

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Rating: 4.6/5

Price: $15/Month

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4. Zoho Campaign

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Rating: 5/5

Price: $5/Month

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5. HubSpot Marketing Hub

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Rating: 4.5/5

Price: Free

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6. Comarch

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Rating: 5/5

Price: $1000/Year

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7. SharpSpring

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Rating: 4.6/5

Price: $399/Month

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8. Netsuite Campaign Management

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Rating: 4/5

Price: $99/Month

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9. Adzooma

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Rating: 5/5

Price: $49/Month

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10. Marketo

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Rating: 4.7/5

Price: $895/Month

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11. Pardot

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Rating: 4.8/5

Price: $12.50/Month

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12. Mindmatrix

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Rating: 4.7/5

Price: $325/Month

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What Is Campaign Management Software?

The campaign management process starts with a goal. From that goal, a strategy is developed, then collateral is created. Afterward is the distribution of the collateral and the analysis of the results. 

Campaign management software provides campaign management tools, tracking software, and other kinds of helpful features that are specifically designed to assist you throughout the process of campaign management and support you as you run a successful campaign.

Benefits

There are a number of benefits of having campaign management software. Campaign management software helps run successful marketing campaigns and campaigns in general. Through the use of campaign management software, you’ll be able to establish a particular brand for your business and boost brand awareness, leading to an increase in customers, sales, and profits!

Features

Digital campaign management tools like campaign tracking software, data analytics software, and email marketing software, are very useful features that campaign management software provides. These tools range from online media, to email, to social media, and more, and they help companies and businesses reach goals such as brand or product awareness, new product introduction, customer retention, increased sales, and a rise in profit.

Top 12 Products

1. Gartner

For a campaign management system that you can trust, work with Gartner. Gartner provides solutions such as insights, strategic planning, retail software, and so much more.

Gartner has a revenue of $4.25 billion and a company size of 10,000+ employees.

2. Adobe Campaign

Utilize market campaign management software, data analytics software, and other useful tools from Adobe Campaign.

Adobe Campaign is a product of Adobe, a company that has a revenue of 11.17 million and a company size of over 10,001 employees.

3. ActiveCampaign

You can’t go wrong with eCommerce email marketing, CRM software, and other top-of-the-line marketing campaign management tools from ActiveCampaign.

ActiveCampaign has a revenue of $165 million and a company size of 501-1,000 employees.

4. Zoho Campaign

Zoho Campaign is a campaign management platform that will lead you to success with BI tools, email marketing automation software, and other features that will drive sales through the roof.

Zoho Campaign is one of the many products of Zoho, a company with a revenue of $610 million and a company size of 5,001-10,000 employees.

5. HubSpot Marketing Hub

With HubSpot Marketing Hub you can run automated campaigns, benefit from in-depth reporting, and utilize the best email campaign management software. HubSpot has the best SEO tools, social media marketing software, and so many more beneficial tools and products!

Hubspot Marketing Hub is a product of Hubspot, a company with a revenue of $883 million and a company size of 1,001-5,000 employees.

6. Comarch

Deliver the right message to the right audience with a top-notch marketing campaign management system from Comarch.

Comarch has a revenue of $2.56 million and a company size of 5,001-10,000 employees.

7. SharpSpring

Since 2012, SharpSpring has been providing marketing automations softwares, marketing analytics software, and a variety of other software to over 10,000 businesses in 56 countries. 

SharpSpring has a revenue of $22 million and a company size of 201-500 employees.

8. Netsuite Campaign Management

If you’re looking for the best campaign management software, look no further because Netsuite Campaign Management has got you covered.

Netsuite Campaign Management is a product of Oracle, a company with a revenue of $2 billion and a company size of 10,001+ employees.

9. Adzooma

Adzooma has campaign tracking software and campaign management tools that will change your life and help you run better campaigns!

Adzoom has a revenue of $6 million and a company size of 51-200 employees.

10. Marketo

Since 2006, Marketo has been empowering marketers by providing them with the tools they need.

Marketo has a revenue of $209 million and a company size of 1,001-5,000 employees.

11. Pardot

For features such as sales intelligence software, social media marketing software, lead nurturing and management, and so much more, go to Pardot.

Pardot was created by Salesforce, and has a revenue of $80 million and a company size of 1,001-5,000 employees.

12. Mindmatrix

Make use of Mindmatrix’s specialties, such as channel marketing, social media marketing, brand management, and more.

Mindmatrix was founded in 1998, has an estimated annual revenue of $13.1 million and has a company size of 201-500 employees.

What is the best campaign management software?

There are many great campaign management softwares, but deciding which is best for your company depends on your company’s goals. Once you identify your goals, search for a campaign management software that offers tools that will help you reach your goals.

Who benefits from campaign management software?

Campaign managers and marketers greatly benefit from campaign management software because it makes the campaign process easier by lightening the load of work managers and marketers have to carry.

What are some examples of good marketing campaigns?

One very prominent marketing campaign is Nike’s Just Do It campaign. You can’t think of the phrase “Just Do It” without thinking of Nike! Another successful campaign is Coca Cola’s Share a Coke campaign. The campaign encouraged people to buy Coke for friends and order custom bottles of coke, making it a breaking story in the marketing and advertising industry.

Conclusion

Work smart, not hard! With campaign management software, you can increase product awareness, sales, and profits, establish your business’s brand image, and gain more customers. Reap the benefits of having campaign management software and make managing easier for you.


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