Consumers deserve a shopping experience that is tailored to their needs and interests. Remember, online shopping tools (or ecommerce tools) are built in order to offer a streamlined and more convenient experience for shoppers. When online shoppers have to go to multiple e-commerce sites to cross-shop for the products they’re looking for, it’s defeating the purpose of online shopping tools. That’s why being able to provide personalized messaging and product recommendations is very important. But fret not because e-commerce personalization software has the key to provide customers with a personalized shopping experience in a single transaction.
In this blog, you will learn how an e-commerce personalization platform can help you bring more returning customers to your business and increase sales. But before that, allow us to feature some of the best software choices in the market.
13+ E-Commerce Personalization Software
9. AB Tasty
13. Dynamic Yield
What Is E-Commerce Personalization Software
E-commerce personalization software uses personalized emails, coupons, or product recommendations to help online businesses easily cater their offerings to each specific customer. The goal is to provide a personalized experience for customers in order to allow them to buy more in a single transaction and become returning customers, which helps drive more sales.
This software uses artificial intelligence to take the browsing and purchase history of customers. The data taken will be used in creating personalized recommendations. Furthermore, e-commerce personalization software should also be able to measure the success of such recommendations and other personalized efforts.
Customers have different buyer personalities, needs, and interests, and it shows in their browsing and purchasing history. Having an e-commerce personalization tool in hand, you can leverage that browsing and transaction history to provide personalized product recommendations. Remember, personalization breeds customer trust. If your website extends personal touches to your customers, they feel as though your brand genuinely cares about their likes/dislikes and shopping behaviors. So, to gain a competitive advantage, achieve higher sales, improve customer engagement, and build customer loyalty, equip your online business with a personalization tool.
In most cases, e-commerce personalization software is delivered as a standalone solution that integrates with e-commerce platforms, shopping cart software, and product information management (PIM) software. Some vendors may also combine this type of software with e-merchandising software or multichannel retail software. Common features include AI and machine learning, product recommendations, personalized messaging, loyalty management, reports and analytics, as well as personalized offers and discounts.
Top 10 E-Commerce Personalization Software
Emarsys is an omnichannel marketing automation solution that comprises a customer data platform with fully integrated multichannel campaign management, personalization, segmentation, and analytics dashboards. Emarsys has 800 employees and makes $168M in revenue.
ActiveCampaign offers a category-defining customer experience automation platform (CXA) that helps over 130,000 businesses automate email marketing and customer relationship management for powerful segmentation and personalization across social networks. ActiveCampaign has a company size of 780 employees and makes $256M in revenue.
Drip is a marketing automation platform that gives marketers the tools needed to build stronger and more profitable relationships with customers at scale. Drip has 31 employees and makes $6M in revenue.
Moosend lets you easily manage multiple email campaigns and mailing lists, as well as design and send newsletters. Moosend has 16 employees and makes $3M in revenue.
Nosto automatically predicts and delivers relevant shopping experiences in real-time to every individual customer. Nosto has 120 employees and makes $25M in revenue.
WebEngage is a customer data platform and marketing automation suite that simplifies user engagement and retention. This suite is highly effective for consumer tech enterprises and small businesses. WebEngage has 73 employees and makes $13M in revenue.
Clerk.io is an e-commerce personalization software that uses AI-driven technology to analyze behavior, trends, and transactions to present shoppers with highly relevant search results, product recommendations, emails, and more. Clerk.io ApS has 23 employees and makes $4M in revenue.
MoEngage is an intelligent customer engagement platform that analyzes customer behavior and engages them with personalized communication across the web, mobile, and email. MoEngage has 250 employees and makes $41M in revenue.
Yieldify is a website and mobile personalization engine that helps ecommerce businesses increase sales from every website visitor. This suite combines end-to-end service and proprietary technology with deep industry expertise, ensuring onsite conversion and revenue impact. Yieldify has 100 employees and makes $21M in revenue.
10. AB Tasty
AB Tasty helps businesses launch better products faster and drive more conversions, engagement, and revenue on all digital assets and channels. AB Tasty has 225 employees and makes $54M in revenue.
Who Leverages E-Commerce Personalization Software?
An e-commerce personalization platform can be used by online store owners, website builders, and those creating or marketing e-commerce businesses.
What Is the Importance of E-Commerce Personalization?
You can’t give what your customers want if you don’t know them. This is why personalization comes into the picture in order to help you gain insight into your customers’ individual preferences and intent through data analytics, for you to offer them tailored customer experiences.
How Does E-Commerce Personalization Software Provide Personalized Messages and Recommendations?
E-commerce personalization software, with the power of artificial intelligence, takes the browsing and purchase history of customers to analyze their individual interests, consumer behavior, and other factors that can help in coming up with personalization efforts.
It’s amazing to know that there is a software available that allows you to attract customers on a more personal level. The key to increasing conversions, building customer loyalty and trust, and driving sales is personalization. Thankfully, with the help of AI and machine learning, e-commerce personalization software lets you offer product recommendations based on the customers’ personal interests.
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