As the world is evolving continuously, the business world is also growing. As in the technology era, business people utilize technology to improve marketing strategies and sales. Including using geofencing software to send notifications and invite customers to their establishments. Geofencing solutions define and monitor virtual boundaries. Continue reading below for more information.
12+ Geofencing Software
1. WebEngage
2. MoEngage
3. Radar
4. PlotProjects
5. ArcGIS Tracking Analyst
6. Bleesk Proximity Platform
7. Groundtruth Location SDK
8. Logitrack
9. Pilgrim SDK
10. XMPie
11. HERE Location Services
12. Purple
13. Bluedot
What is Geofencing Software?
As we all know, technology controls almost everything in the world. Technology undeniably provides convenient and cost-effective methods that help businesses to grow and develop. Due to these facts, business competition is growing even more ferocious. That is why modern businesses need a new advanced technological tool to gain more customers, such as geofencing software. Geofencing software provides innovative features and functionalities such as GPS tracking that helps you attract and invite new customers to your business. Geofencing software has features that can detect individuals in a particular radius around your establishment, leading you to send notifications to the people inside the radius of your business establishment.
Benefits
Geofencing software provides numerous benefits and advantages. Due to your set geofenced area, you will know the movements of your geofenced field by receiving alerts from the geofencing software. For this reason, you can avoid and prevent vehicle thefts and even guide your delivery agents when they enter the wrong locations within your area.
Features
Features are the critical aspects when you consider buying software. Features and functionalities are the factors that allow you to perform your tasks conveniently and quickly. Since not all platforms can meet your expectations, it is advisable to research the contributive software first and read user reviews to evaluate and understand what software is best suited for your business. Platforms may offer a free version and free trials, enabling you to test and experience them first hand. The following are valuable features that most users recommend:
- AB Testing
- Behavioral Analytics
- Contextual Targeting
- Data Visualization
- Notification Scheduling
- Personalization
- Predictive Analytics
- Predictive Modeling
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Fleet Tracking
Top 10 Geofencing Software
1. HERE Location Services
HERE Location Services developed by HERE Technologies include data visualization, geocoding, geofencing, location tracking, and more advanced features. HERE Technologies has annual revenue of $1,278.3 million and 8,816 employees.
2. Groundtruth Location SDK
Groundtruth Location SDK developed by Groundtruth captures essential mobile location data, delivers insights about your audience, and monetizes your audiences with geo-location targeting. Groundtruth has annual revenue of $84.8 million and 339 employees.
3. Pilgrim SDK
Pilgrim SDK developed by Foursquare includes visit detection, geofence events, home, and work detection, user states, integrations, event logging, usage statistics, and more valuable features. Foursquare has annual revenue of $83.8 million and 578 employees.
4. MoEngage
MoEngage includes campaign segmentation, campaign management, drip campaigns, churn management, communication management, and more valuable features. MoEngage has annual revenue of $72.3 million and 373 employees.
5. XMPie
XMPie includes search marketing, segmentation, dynamic content, lead qualification, sales analytics, and many more valuable features. XMPie has annual revenue of $14.6 million and 101 employees.
6. WebEngage
WebEngage includes AB testing, auto-responders, behavioral analytics, campaign management, and more innovative features. WebEngage has annual revenue of $13.8 million and 95 employees.
7. Bluedot
Bluedot assists businesses in anticipating and engaging customers on the go by improving key customer interactions and making life less stressful. Bluedot has annual revenue of $10.3 million and 71 employees.
8. Radar
Radar includes data visualization, location tracking, predictive analytics, geofencing, geocoding, and many more advanced features. Radas has annual revenue of $7.4 million and 56 employees.
9. PlotProjects
PlotProjects include contextual targeting, mobile alerts, reporting/analytics, device targeting, location tracking, and more valuable features. PlotProjects has annual revenue of $3.8 million and 15 employees.
10. ArcGIS Tracking Analyst
ArcGIS Tracking Analyst developed by ESRI includes activity tracking, deep learning, demographic data, dispatch management, map sharing, and more valuable features. ESRI has annual revenue of a million-dollar and seven employees.
FAQs
What is the purpose of geo-tracking?
The use of location technologies such as GPS or IP addresses to identify and track the whereabouts of connected electronic devices is referred to as geolocation. Geo-tracking has numerous purposes; such a tool can be used for business, crime investigations, and tracking individuals such as your family. Geo-tracking helps you acquire the movements of an individual.
Why is geofencing software beneficial?
Due to the modern world, business competition is getting more challenging. That is why business people need to take advantage of technology to improve marketing strategies. Several business establishments nowadays use geofencing software to send notifications inviting customers within their geofenced area. Such a method helps business people to advertise their business conveniently directly.
What are the advantages of geofencing?
Geofencing offers numerous benefits and advantages, especially to businesses. Geofencing makes it easier to reach customers, enhances local sales, increases customer engagement, helps increase brand awareness, and helps you face business competition. With such a tool on hand, you can execute more improved marketing and advertising strategies, leading to a more improved business.
Due to technology, firms use more engaging and attractive marketing tactics. That is why it is essential to use technological tools to generate high-quality and creative digital marketing plans. Geofencing software enables direct advertising, which is an advantageous move amidst the competition. On top of that, with geofencing, you will know the movement within your establishment’s radius.
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