The key to winning your customers’ attention and loyalty is by being able to relate to them on a personal, seamless, and meaningful level. You can’t build customer engagement without customer identity. This is why getting a view of your customers’ comprehensive, unique profiles is a must if you are to develop highly personalized campaigns and effectively target them.
However, customers move across multiple devices throughout their journey. So, is there a way we can aggregate disjointed datasets about their online behavior? This is where we need identity resolution software.
12+ Identity Resolution Software
2. FullContact APIs
6. Akamai Identity Cloud
7. Neustar PlatformOne
8. Throtle Onboarding
9. CustomerLabs CDP
What Is Identity Resolution Software
Identity resolution software reconciles all available data points, from sources to sources, to provide businesses with a comprehensive customer profile. This allows sales teams to understand individual customer behavior across channels. Having that understanding of the unique identities of every customer helps marketing teams and advertising agencies build personalized campaigns through website personalization, targeted ads, email remarketing, and more.
ID resolution software offers substantial benefits and many possibilities for marketers when used right. These benefits can include:
– improved database management
– reduced risks around poor data management
– improved data compliance
– link customers’ offline and online activities
– reduced continual manual efforts within the business to link siloed databases
– enhanced targeting/segmentation
ID resolution software can be offered as a feature of other customer data management solutions like customer data platforms, data management platforms, and customer identity and access management software.
In itself, ID resolution software offers the following capabilities:
– collecting and storing data from first-, send-, and third-party sources
– creating identity graphs using data points collected across devices and channels
– making connections between disparate identifiers to offer a 360-degree view of the customer
Top 10 Identity Resolution Software
LiveRamp is a data connectivity platform that allows safe and effective usage of data. This software solution is powered by core identity resolution capabilities and an unparalleled network to allow better connection and control.
FullContact provides privacy-safe identity resolution. This ID resolution tool enables brands and marketing platforms to connect, consolidate, and enrich fragmented or incomplete offline, online, professional, and personal identifiers.
Wunderkind delivers tailored experiences at scale. Many digital businesses use Wunderkind to remember users, allowing them to deliver high-performing, one-to-one messages on various channels.
Zeotap is a customer intelligence platform (CIP) that helps companies better understand their customers and predictive behaviors to invest in more meaningful experiences. Zeotap makes $27.4M in revenue per year and has a workforce size of 145 employees.
Signal empowers brands to create better experiences for their customers and greater business value for their enterprise, from the first-party data they own.
6. Akamai Identity Cloud
Akamai Identity Cloud is a highly scalable SaaS-based customer ID and access management solution where businesses can provide exceptional customer experiences during the creation, use, and management of their identifiers across apps and connected devices.
Amperity helps companies use data to serve their customers. Amperity’s enterprise customer data platform uses the power of artificial intelligence to help brands identify, understand, and connect with their customers.
8. Neustar PlatformOne
Neustar PlatformOne is an integrated marketing solution that offers a complete, real-time portrait of customers and prospects based on accurate data. With this, salespeople can make personalized dialogs across all marketing channels.
AddShoppers is a next-generation personation engine powered by cooperation. This software solution offers a proprietary network of more than 150M online shoppers that helps you gauge customer identity, build customer engagement, and optimize their experience each they visit your website.
10. CustomerLabs CDP
CustomerLabs CDP is a no-code customer data platform that helps marketers orchestrate personalized campaigns across channels without needing the help of developers. This customer data platform allows customer data tracking and consolidation.
What Are Personal Identifiers?
– physical address
– mobile phone numbers
– account usernames
– device IDs
– and a wide array of cookies picked up in browsers
What Is an Identity Graph?
An identity graph is a database that houses all online and offline identifiers that you already have, correlated with individual customers.
How Does the Activation Go?
ID resolution software connects customers’ digital profiles to advertising platforms, media partners, analytics tools, or a combination of endpoints to suit business needs. This synchronizes profiles to activation channels for continual recognition of customers.
Customers switch from multiple connected devices each day. Recently, new smart technologies are consistently hitting the market — cars, kitchen appliances, you name it! This prompts customers’ cross-device habits to become more complicated. As such, you need to have that ability to recognize and relate to your customers in a relevant, consistent, and timely manner across all touchpoints. All that can be made possible with ID resolution software — the technology built around resolving customer identity, allowing your marketing teams to make wonderful things happen for your customers, and your brand’s bottom line.
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