Visual marketing strategies can only do so much. Leaving an impact on your target market entails influencing more than one of their five senses. For such reasons, promotional products are in demand for businesses aiming to expand their customer pool. Accommodate the needs of your market and ensure seamless transactions with robust promotional product management in your digital toolkit. Secure yours now from this article.
12+ Promotional Product Management Software
2. Kotis Design
9. PFL Hybrid Experience Platform
What Is Promotional Product Management Software?
Promotional product management software is a digital solution that helps businesses digitize and simplify the complexities of managing and distributing promotional products. With this technology, you can use various digital devices such as a desktop computer, laptop, and smartphone for customizing and controlling workflow. It integrates varying business processes and presents data in a centralized platform.
Also, this promotional product management solution offers digital tools for tracking inventory and orders in real-time. When you use it, you can automate the gathering of essential data analytics to monitor product performance and keep tabs on campaign progress. In addition, it has platforms for streamlining customer relationship management.
You can benefit significantly from the business process automation capabilities of this software. With it, not only can you skip the taxing repetitive processes, but you can also cut the necessary budget and time to complete these activities. That said, it provides you a more efficient method to minimize resources while still achieving desired results.
The software of your choice can be a reliable and powerful tool to support you and your workforce with your tasks. Although, the extent to which you can take advantage of it to grow your business and increase your sales depends on your decision-making skills. With the lengthy list of available promotional product management solutions in the software market, single out which software provides services that align with your needs. To do this, study your options deliberately. Here are some of the essential features that you should consider in looking for ideal software for you:
- Order management tools
- Financial management functionalities
- Inventory management system
- Customer management features
- Analytics platform
- Product dashboard
- Accounting software integration
- Powerful reporting tools
- Third-party applications integration
Top 10 Promotional Product Management Software
1. Kotis Design
With this software, you can access an integrated CRM system and budgeting functionalities. They have 175 people working for them and have 47.3 million dollars in generated revenue.
In this sending platform, you can use campaign personalization and delivery tracking tools. They have a generated revenue of 44.8 million dollars and have 120 employees in their team.
SwagUp is a swag platform with functionalities for warehousing and custom designing. They have 110 people in their team and have a generated revenue of 37 million dollars.
In this marketing software, you can utilize tools for inventory management and conversion tracking. They have 120 employees and have a generated revenue of 13 million dollars.
This software provides its users with engagement management and marketing and advertising tools. They have 10 million dollars in generated revenue and have 145 people on their team.
When you use this swag management platform, you can streamline design management and printing service integration. Printfection has 25 people working for them and has 9 million dollars in revenue.
Swag.com offers inventory management and order fulfillment capabilities to its users. They have 6 million dollars in revenue and have over 25 employees in their team.
Content management and workflow management tools are examples of features in Postal.Io. They have a generated revenue of 5 million dollars and have 26 employees working for them.
Tools for managing recipients and streamlining large orders are accessible in this software. They have employed 18 people and have generated a revenue of 3 million dollars.
You can simplify the processes of bulk shipment and on-demand ordering with this swag management solution. They have employed four people and have 600 thousand dollars in revenue.
What is swag management?
Swag management refers to managing the processes of procuring promotional products and sending them to your customers and employees. This practice is a product marketing strategy to improve the visibility and the reputation of a brand. Most products used in this promotional campaign include keychains, clothing, water bottles, bags, and stress balls.
What are the elements of a successful promotional strategy?
You need to consider several elements during the resource planning and goal-setting processes of your promotional strategy. First, you need to have extensive knowledge of your audience and your goods. Also, you need to use appropriate marketing platforms and employ varying approaches to campaigning both digitally and physically. In addition, you need to strategize to achieve the right marketing mix.
Why are promotional products essential for marketing?
Promotional products, especially those that people can use daily or help with daily routines, make your brand more memorable and heighten the connection between consumers and vendors. Also, it serves as a marketing tool that can draw the attention of your audience and existing customers and persuade them to be a part of your loyal customer base.
Businesses are always on the go to score big on their marketing plans and strategies. That said, ensure to keep up with the demands of your market and take the most optimal method by starting to go digital. Manage multiple angles in your business with just the tips of your fingers with the best promotional product management software.
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