Companies need to know how they are being perceived. One of the powerful ways of promoting business is through user reviews, which contain both positive and negative reviews. While receiving negative reviews may feel discouraging, it helps companies to better improve their product and services. Companies use online reputation management software to help them monitor and keep track of user reviews, which they can use to communicate with their customers. Here are some of the best reputation management software.
19+ Online Reputation Management Software
13. Shopper Approved
14. Digital Air Strike
What Is Online Reputation Management Software?
Online reputation management software is a customer communications management software that allows companies to monitor users’ online reviews about their products, services, and even the companies themselves. This reputation software monitors reviews that are left either through the business’ official platforms or third-party review software.
Online reputation management software allows businesses to know the reputation of the company based on the reviews left by their customers. Through the reviews, it helps informs interested potential customers whether the company’s products or services are good or not. If they are positive reviews, it will help benefit the business and add credibility to the business. If they are negative reviews, companies can intervene and communicate with the customer on how they can improve their experience with the customer.
By facilitating open customer communication through online reputation monitoring tools, it allows businesses can improve their business, products, and services all thanks to customers. The online review management software also streamlines the communication process between the customers and the companies as the software is usually centralized where they can talk to customers through the software, rather than going through each communication channel individually. The reputation monitoring software also consolidates all of the reviews into visualized data where the reputation of the company is established, making it easy for companies to determine their reputation.
The reputation management tools within the software include review monitoring tools that help companies keep track of reviews, both positive and negative. The extent of the discovery and monitoring of reviews can take place within the company’s official channels and third-party platforms. The software also includes streamlining review management where reviews are automatically aggregated to determine the reputation of the company based on the reviews through the use of artificial intelligence and data analytics software features. The software should also have customer communication software tools where they can communicate with the customers more about their experience with the product or reviews so they can help better serve the customer.
- Review monitoring tools
- Streamlined review management set-up
- Artificial intelligence
- Data analytics tools
- Customer communication tools
Top 10 Online Reputation Management Software
Broadly allows companies to grow their businesses and their reputation with its automated tools. Broadly has 109 employees and earns annual revenue of $15.8 million.
Yext uses artificial intelligence to help businesses boost their positive reputation. Yext has 1,569 employees and earns annual revenue of $227.5 million.
Podium’s customer feedback software allows businesses to reach out to their customers’ feedback and reviews and communicate with them, all in a centralized customer communications software. Podium has 1,113 employees and earns annual revenue of $161.4 million.
Reputation serves its titular purpose that allows businesses to transforms themselves into a company of actors with tools that manage their customers’ feedback. Reputation has 612 employees and earns annual revenue of $88.7 million.
Birdeye’s automated tools allow businesses to “acquire customers on autopilot”, ensuring that companies get the results they wanted effortlessly in its centralized software set-up. Birdeye has 412 employees and earns annual revenue of $59.7 million.
ReviewTrackers allows companies to manage their business reviews with customer feedback tools that allow them to address concerns to improve their reputation as a business. ReviewTrackers has 83 employees and earns annual revenue of $20.8 million.
7. Shopper Approved
Shopper Approved’s brand management software allows businesses to amplify their brand that will help transform their business reputation upwards. Shopper Approved has 47 employees and earns annual revenue of $11.8 million.
NiceJob provides an easy reputation management software that allows businesses to increase their growth. NiceJob has 26 employees and earns annual revenue of $6.5 million.
Oggvo allows businesses to turn reviews into referrals with their review management software that ensures to satisfy many customers as possible. Oggvo has around 25 employees and earns a revenue of around $5 million.
Thryv’s reputation management software makes every star review worthy of listening as it allows businesses to manage their reputation online. Thryv has 15 employees and earns annual revenue of $4.1 million.
What is the difference between online reputation management software and social media monitoring software?
While they both share similar features and functions, the extent of the features is where they differ. Online reputation management software focuses on managing its reputation by monitoring reviews about the company on various platforms, social media monitoring software specifically focuses more on reviews left on social media. While it may be wise for companies to have an online reputation management software as it also includes social media in its monitoring of reviews, many businesses that solely use social media to sell their products and services may need a social media monitoring software where it provides solutions more applied to them about social media selling.
Can non-profit companies and organizations use online reputation management software?
Yes, they can. Non-profit companies and organizations can use the online reputation management software to manage the way how their organization is perceived through reviews, the same way a for-profit company would use the software to gauge reputation through user reviews.
How much does online reputation management software?
Pricing for online reputation management software can range from free to $399 per month or more, with custom pricing available for some software. Pricing for online reputation management software varies depending on the features available and the intended target company. Small companies may benefit more from free or low-cost online reputation management software, while large companies may benefit more from high-cost software.
With online reputation management software, companies can better know about their reputation and see how customers critique their products and services. This is one of the ways that companies can use to help improve their experience with customers.
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