Sales teams leverage different media channels to serve as conduits for reaching prospects and existing clients. Social media, email, websites, and the likes — these are all channels for distributing sales collateral. They can help businesses generate traffic, build an audience, and eventually, customers. In order to streamline the organization and delivery of sales collateral, it’s important to automate sales content and aggregate siloed content into one place. We both know how important content aggregation is in streamlining content curation and ensure everything is accessible in one place. So, what type of solution can help us make all these happen? Sales content management system (CMS) software is the answer!
12+ Sales Content Management Software
5. Seismic Content Management
What Is Sales Content Management Software
A sales content management software is a tool that automates the creating, optimization, and delivery of anything that helps move a prospect through the sales pipeline. Content management platforms can help managers increase sales team efficiency and productivity in the sales process by taking aggregating siloed content in one place for easier access. Not just that, sales CMS also automates many manual processes, from authoring rights to content access, and everything in between.
Sales content management is the art of managing content, from curation to distribution, that sales teams use to sell products or services. A primary benefit of this software solution is that it shrinks the conversion time from an initial pitch to a paying customer. Beyond that, sales CMS lets you do more for the sales process more quickly. That’s because content management systems leverage AI and machine learning to dynamically deliver content to salespeople based on their role, stage in the sales cycle, and the buyer persona they are engaged with. Also, using this software allows you to share and present content in the most accessible way as all content is aggregated in a single platform.
Generally, digital CMS tools include the following key functions:
– search and retrieval
– format management
– revision control
– access control
Additionally, some sales CMS may also share the same features with web CMS, including SEO-friendly URLs, customizable templates for managing content, permission-based access control, and more.
Top 10 Sales Content Management Software
Orbidal combines technology with expert strategy and best practices to enable business growth and sustainability. With its built-in proposal templates and market insights, Orbidal’s bid management software presents relevant opportunities to improve sales outcomes for B2B enterprises.
Seismic is a comprehensive sales enablement solution that delivers engaging buyer experiences that drive revenue and growth. Seismic has a company size of 1,000 employees and generates $210M in revenue.
SalesLoft is the leading platform for codifying and automating dynamic sales plays, facilitating coaching, and delivering insights at every stage of the revenue cycle. SalesLoft has 500 employees and makes $93M in revenue.
iSalesCRM by Kovacs Systems helps you engage and follow up with your leads via SMS, MMS, email, and a built-in phone system.
VanillaSoft enables sales teams to be faster and consistent in responding to leads in order to develop more qualified opportunities. VanillaSoft has 90 employees and makes $18M in revenue.
7. Cirrus Insight
Cirrus Insight makes sales as easy as email. This software by Cirruspath syncs Salesforce, track emails, schedule appointments, set follow-ups & more! Cirrus Insight has 55 employees and makes $12M in revenue.
Sizle is a fast and reliable document-sharing platform with live analytics and managed access. It has no size limits; unlimited storage.
Reply is a sales engagement suite that automates personal email outreach, calls, and tasks — all while allowing sales to focus on closing deals. Reply App is managed by 70 employees and makes $14M in revenue.
SalesHandy is a sales enablement platform that offers your email recipient’s engagement data and helps you get more done through statistics. SalesHandy has a company size of 21 employees and generates $4M in revenue.
Is There a CMS Tool That’s Accessible on Mobile Phones?
There are some CMS tools that are built for mobile use and both mobile and website. A prime example would be Contentful.
What Processes Does Sales Content Management Include?
Sales content management refers to the process for collection, delivery, retrieval, governance, and overall management of information (in this case, sales collateral or content) in any format.
How Exactly Do Sales CMS Help Sales Representatives?
Sales CMS helps sales reps organize the content to give them insight as to what needs to be shared with customers and helps them use the appropriate sales materials to reach new audiences on a daily.
An effective sales content management system allows your salespeople to efficiently find relevant content. Through sales CMS, you’re a few steps closer to the success of your sales strategy. Using sales enablement platforms, you can automate certain content management processes.
How does that sound? Do you think it’s time to implement a sales CMS in your sales processes?
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