Amplify the results of your advertising strategy and ensure that the efforts and resources you invest in every step of the program will pay off by employing an effective account-based marketing strategy. Yes, it is easier said than done, but with modern solutions nowadays, you can undertake its processes without much stress and difficulty. That said, choose your very own account-based advertising software as you learn more about it in this article. 


15+ Best Account-Based Advertising Software

1. 6sense

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Rating: 5/5

Price: Custom

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2. Metadata.Io

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Rating: 4.8/5

Price: $3,950/month

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3. Terminus ABM Platform

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Rating: 4.5/5

Price: Custom

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4. N.Rich

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Rating: 5/5

Price: Custom

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5. Triblio

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Rating: 4.7/5

Price: Custom

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6. Demandbase ABM Platform

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Rating: 4.7/5

Price: Custom

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7. RollWorks

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Rating: 4.5/5

Price: $975/month

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8. Madison Logic Platform

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Rating: 4.8/5

Price: Custom

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9. Integrate Demand Acceleration Platform

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Rating: 5/5

Price: Custom

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10. Influ2

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Rating: 5/5

Price: Custom

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11. Albacross

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Rating: 5/5

Price: Custom

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12. Recotap

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Rating: 4.7/5

Price: $999/month

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13. Folloze

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Rating: 5/5

Price: Custom

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14. Jabmo

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Rating: 5/5

Price: Custom

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15. ListenLoop

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Rating: 5/5

Price: Custom

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16. PureB2B by Demand Science

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Rating: 5/5

Price: Custom

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What Is Account-Based Advertising Software?

Account-based advertising software is a digital solution that helps organizations provide account-based content and personalized ads to targeted accounts. It has functionalities allowing users to develop and customize their account-based ad targeting strategy to meet their needs and align them to strategic goals. This software solution gathers data analytics and tracks the engagement of personas across varying engagement and marketing platforms, helping advertisers identify which accounts have the most revenue potential.

Also, it provides access to communication channels and better insights regarding the advertising approach to take not only to capture the attention of targeted accounts but also to establish a relationship with them.

Benefits

Equipping this technology as one of the modern solutions in your digital toolkit to support your account-based marketing strategy will allow you to keep track of interactions with targeted accounts and manage advertising activities all in one interface. Also, it is a rich data source helping you make better decisions backed by data. 

Features

The software market has no shortage of available digital solutions to help you with your account based advertising program. Each of your available choices has impressive inclusive features, unique functionalities, and different specializations, which means that they can help advertisers in distinct ways. That said, choose yours meticulously by carefully considering the essential factors. Aside from determining whether their interface is user-friendly or not, you should also check the size of the organization they fit and the digital devices they support. Another element to consider is the following features:

  • Social media targeting capabilities
  • Display advertising tools
  • Email marketing functionalities
  • Campaign management features
  • CRM software integration
  • Marketing automation capabilities
  • Account-based analytics tracking tools
  • Target identification tools
  • Engagement tracking capabilities
  • Website analytics features
  • Lead syncing functionalities

Top 10 Account-Based Advertising Software

1. Demandbase ABM Platform

You can streamline multi-channel marketing and customer relationship management with this software. They have 90.5 million dollars in revenue and have 447 employees working for them. 

2. Integrate

Integrate is a campaign management software with functionalities for channel management and source tracking. They have a generated revenue of 80.3 million dollars and have 325 employees.

3. 6sense

This account based marketing platform has channel attribution and campaign tracking capabilities. They have 63 million dollars in generated revenue and have 300 people on their team. 

4. Terminus ABM Platform

With this marketing automation solution, you can streamline audience targeting and lead management. Terminus has 200 employees and has 42 million dollars in generated revenue.

5. Madison Logic Platform

Madison Logic Platform provides its users with content marketing and customer journey mapping capabilities. They have 150 people in their team and have 26.78 million dollars in revenue.

6. Rollworks

Rollworks is a lead capture software that has lead distribution and contact management tools. They have 125 people working for them and have 18.1 million dollars in generated revenue.

7. N.Rich

With this display advertising software, you can use customer segmentation and conversion tracking functionalities. They have 42 people working for them and have a generated revenue of 10 million dollars. 

8. Metadata.Io

This lead generation platform has tools for prospecting and lead nurturing. They have a generated revenue of 9.9 million dollars and have employed 88 people. 

9. Triblio

With this content marketing software, you can access features for analyzing sales analytics and website visitor tracking. They have a revenue of 7.1 million dollars and have 49 employees in their team.

10. Influ2

Campaign personalization and customer segmentation features are accessible in this digital solution. They have employed 41 people and have generated a revenue of 5.9 million dollars.

FAQs

What is account-based marketing software?

Account-based marketing software offers businesses a platform to streamline the processes involved in digitizing the tasks for establishing and executing their ABM strategy. It has digital tools helping users capture and gather lead intelligence to customize marketing campaigns and ensure productive marketing results. Also, it helps both sales and marketing teams to discover the best method to convert leads into sales.

What are essential ad targeting tips to consider?

One of the tips to take into account if you want to improve the effectiveness of your ad targeting strategy is to have a clear definition of the audience you want to target and learn about their interests and demographics through audience insights. Also, leverage and analyze data to ensure you can provide personalized and creative advertising content through appropriate communication channels at the perfect timing.

What are the advantages of employing an account-based advertising strategy?

With an effective account-based advertising strategy, you can focus your resources and efforts on specific accounts that fit your criteria, improving your marketing resource management practices. Also, it ensures that your advertising activities align with your marketing goals, maximizing outcomes. Another tip is to stay consistent and to use multiple media elements for your advertising campaigns.

As the interests and demands of your market can change from time to time, stay competitive and ensure to keep up by incorporating appropriate modern solutions when undergoing the different phases of your targeted advertising strategy. Identify and fill in the holes and gaps in your account-based marketing strategy by equipping your team with nothing less than the best account-based advertising software. 


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