There is nothing more wasteful than spending resources on unproductive and ineffective marketing strategies. To avoid that from happening, you need to start taking advantage of digital solutions to streamline your content marketing generation processes. If you already have that in mind, you are in the right place. Browse through this article and check out available content marketing software.
18+ Content Marketing Software
1. HubSpot Marketing
10. Adobe Marketing Cloud
11. Salesforce Social Studio
15. Story by PulsePoint
18. Ion Interactive
What Is Content Marketing Software?
Content marketing software assists marketing teams and the staff involved with their marketing planning and content creation processes. It provides tools that help you gather essential marketing analytics and intelligence for better insights. Also, it automates workflow customization and approvals. With the utilization of this marketing software, you can access marketing resource management capabilities.
Another functionality of this software is it allows you to measure and track the progress of your marketing efforts by measuring it using customizable criteria. In addition, this system also provides a database that helps you record essential data and information regarding your content marketing performance for future reference.
Using this digital technology will considerably reduce the time and budget that the marketing team needs to expend for content planning and generation. Also, with its available collaboration tools, it keeps everyone on the same page and promotes better team coordination. In addition, with its data analytics tools, you can create more compelling and relevant content.
The choice you make for the software to equip for your marketing methods will influence the results of your content marketing strategies. That said, in choosing one from the long list of available software packages on the market, you need to undergo careful deliberation. It is advisable to run a gap analysis beforehand to know what you should look for in your content marketing software. Also, you should pay attention to the services they include in their packages and subscription plans. Here is a checklist of essential features that you should consider in your decision-making process:
- Calendar software functionalities
- Content scheduling tools
- Analytics platform
- Marketing automation features
- Content management capabilities
- Custom workflow templates
- Campaign management controls
- Social media management integration
Top 10 Content Marketing Software
Competitor monitoring and brand tracking tools are accessible in this software. They have generated annual revenue of 405.3 million dollars and employed 1,621 people.
This software provides its users with features such as advertising management and analytics tracking tools. They have 838 employees and have 234.1 million dollars in generated annual revenue.
This digital solution offers keyword tracking and distribution management capabilities for its users. They have 1,256 employees in their team and have 182.1 million dollars in annual revenue.
Outbrain provides access to campaign analytics and behavioral tracking functionalities to its users. They employed 990 people in their team and have generated annual revenue of 143.6 million dollars.
This software allows its users to access budgeting and forecasting as well as other functionalities. Its developer, Seismic Software, has generated annual revenue of 130.8 million dollars and has 969 employees.
Goal setting and channel attribution are examples of features you can access in Semrush. They employed 680 people in their team and have 98.6 million dollars in revenue.
Contently allows its users to access multi-channel campaigns and audience targeting capabilities. They have 45.8 million dollars in annual revenue and employed 183 employees.
This digital solution has live chat functionalities and lead management functionalities. They have 84 people in their team and have 12.2 million dollars in annual revenue.
Curata helps marketers with its social media management and publish schedule setting tools. They have 6.5 million dollars in generated revenue and employed 26 people in their team.
Post scheduling and SEO management tools are some examples of features you can utilize in GetSocial. They have ten employees and have 1.5 million dollars in annual revenue.
What are essential tips for effective content marketing?
To increase the chances of appealing to your target audience, you should know your audience first. Also, utilize operative digital marketing tools to track market behavior and gather marketing intelligence. In addition, you should be consistent in uploading your content marketing posts online. Integration of social networks is also a wise strategy for content marketing.
What do content marketing managers do?
The job position of content marketing manager entails coming up with digital marketing content to incorporate and social media platforms to use. Managing marketing resources is also one of the prime responsibilities included in the job description. Team management and ensuring effective collaboration between members is also a part of the job.
Why is it essential for businesses to employ content marketing?
Compelling content marketing will help you increase engagements and improve your online presence. It assists your business in gaining more visibility and brand awareness. Also, with the right content, you can retain existing customers and expand your audience reach. Not only that. You can also encourage them to commit and stay loyal to your brand.
As the world constantly changes, businesses need to adjust and reinvent themselves to adapt to the current trends. That said, to keep up with this fast-paced industry, you need to go digital and step up your marketing game. Take two steps ahead of your competitors by choosing the best content marketing software as early as now.
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