Keeping tabs on your competitors and the health of your industry is an essential aspect of running a business. Historically, this data has been referred to as “market intelligence.” However, in recent years, market intelligence collection has grown to include analysis and analytics that can help you better your business model and estimates.
12+ Market Intelligence Software
1. MarketSight
2. PipeCandy
3. KickFire
4. Enlyft
5. OceanFrogs
6. LeadSift
7. AlphaSense
8. DealSignal
9. Crayon
10. AYTM
11. Suzy
12. Similarweb
13. Arbit
What Is a Market Intelligence Software?
Market intelligence is described as information or data derived by a company from the market. It works or wants to identify market segmentation, market penetration, market opportunity, and existing market metrics. Market intelligence is essential for understanding the state of the market and collecting competitive intelligence, which aids in being profitable. Market intelligence, on the other hand, differs from business intelligence. Unlike business intelligence, which focuses on essentially internal issues like billing rates, headcount, and processes, market intelligence gathers data analysis from all around the world, giving you a comprehensive view of the entire market, not just your company.
Benefits
Intelligence tools provide organizations with information to produce personalized products and marketing materials that help clients distinguish their brand from their competition. Here are some of its benefits:
- Identifies process gaps, provides real-time information and develops solutions to mitigate potential hazards to increase operational efficiency.
- Resourceful organizations obtain a competitive advantage over their competitors by responding swiftly to market developments.
- Customer service satisfaction rises.
Features
Most market intelligence systems serve as data aggregators and databases, allowing businesses to browse, download, and analyze various insights. In addition, these tools collect a variety of features, including:
- Data linkage from various systems to any destination should be enabled by marketing data intelligence software, resulting in a single source of truth.
- Marketing Data Intelligence software should have marketing automation features that make data gathering, preparation, and management more effortless.
- Marketers should have the ability to dice their data with Marketing Data Intelligence tools, allowing them to examine, analyze, and comprehend their data in new and innovative ways.
- Advanced analytical tasks such as market sizing, trend analysis, SWOT analysis and value drivers analysis are all possible with Marketing Data Intelligence software.
Top 10 Market Intelligence Software
1. MarketSight
MarketSight creates data reporting and analysis solutions that allow marketers and researchers to work together to make better business decisions. They make $4 million in revenue and employ 22 people.
2. PipeCandy
PipeCandy is an e-commerce market research organization that focuses on the logistics software, insurance, and information technology industries. They make $34 million in revenue and employ 78 people.
3. KickFire
KickFire is a web analytics and customer intelligence platform that captures detailed data analytics in real-time and is hosted in the cloud. They have a $5 million revenue and 50 staff.
4. Enlyft
Enlyft helps B2B sales and marketing teams locate, prioritize, engage, and convert the organizations most likely to buy their products through dedicated AI and deep proprietary account data. They have a $5 million revenue and 22 staff.
5. OceanFrogs
OceanFrogs is a predictive marketing tool that allows B2B companies to use public and private data sources for insights. They have a $4 million annual revenue.
6. LeadSift
LeadSift creates software that allows marketers to mine publically available social media content to generate and manage leads. They make $3 million in revenue and employ 18 people.
7. AlphaSense
AlphaSense is a natural language processing and machine learning search engine and market intelligence platform powered by artificial intelligence. They have a $63 million revenue and 300 employees.
8. DealSignal
DealSignal helps sales and marketing teams improve their productivity tracking, performance, and outcomes by providing fresh, accurate, and verified B2B data. Target the ideal buyers with precision, tailor your outreach, and increase conversions. They make $3 million in revenue and employ 17 people.
9. Crayon
Crayon is an Information Technology advising firm that helps technology companies with asset management, volume licensing optimization, and consultancy. They have a $2 billion revenue and employ 1,951 people.
10. AYTM
AYTM is a market research automation tool and the hidden weapon used by some of the world’s leading consumer brands and agencies to enable rapid innovation. They have a $20 million revenue and 95 employees.
FAQs
What is the definition of sales intelligence software?
Companies can use sales intelligence software to increase sales and improve sales operations by combining internal and external data. Marketing and sales executives use this software to design and implement sales plans based on their data and external data.
What sources do you use to gather marketing intelligence?
Among the essential intelligence sources are salespeople, customers, competitors, competitors, the internet, trade shows, seminars, conferences, literature, and trade publications.
What is the most efficient marketing strategy?
The most effective marketing strategies are targeted at a specific audience, focused on key benefits that align with the audience’s perspective and interests, and provided at the optimal time—when the audience is most receptive to and interested in the message being presented.
Market intelligence software data and market intelligence system information is vital for much more than only the firm’s marketing team. The entire organization can use this data to turn it into actionable intelligence. Market intelligence software has an impact on every choice made by the company. This method has just one stipulation: it must be followed in a highly systematic manner, and it must be monitored daily.
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