Competitors are gathering competitive intelligence on your organization right now, and they aren’t expecting you to step up your game. And you must, because staying on top of the competition and industry rumours are vital in any situation. So let’s take a glimpse behind what they already know – and what you’re losing out on!
16+ Competitive Intelligence Tools Software
4. SimilarWeb Pro
13. Digimind Intelligence
15. AdIntel by SOOMLA
What Is a Competitive Intelligence Tools Software?
Businesses can use competitive intelligence tools to capture, analyze, and act on their competitive landscape. Data from competitive intelligence can benefit various departments within a company, including marketing analytics, sales, product development, and senior management. For example, marketing technologies can learn about their competitors’ marketing strategies, such as social media strategies, content strategies, digital advertising methods, and more. In addition, sales can use these technologies to acquire information regarding pricing adjustments by competitors, market moves, and firm acquisitions, among other things. Finally, product teams benefit from competitive intelligence technologies since they may provide insight into consumer video feedback, product deletions, and product additions, among other things.
Companies can use business intelligence technologies to stay competitive and increase income streams. BI software is used by businesses of all sizes and stages to analyze, manage, and visualize their data. Here are some of the benefits that it can provide to any company:
- Reporting that is both timely and accurate
- Priceless business insights
- Improved data quality
Although competitive intelligence software is a relatively new notion for business dealers, it has long been used in hotels, airlines, and e-commerce. As a result, competitive intelligence software is widely used in these other industries to help organizations watch and analyze real-time pricing, supply/demand, sales, and web analytics of their competitors and their markets as a whole. The following are some of the features of competitive intelligence software when used:
- Pricing for new and secondhand products
- Metrics on the sales website
- Operations of the Advertising Brochures
- Inventory control for new and old services
Top 10 Competitive Intelligence Tools Software
Semrush is a software-as-a-service company that provides businesses with competitive intelligence and data analysis to help them improve their online practices. They generate $92 million in revenue and employ 980 people.
Crayon is a competitive intelligence platform based in Massachusetts that provides businesses with market analysis, alerts, sales tracking reports, and related solutions. They generate $2 billion in revenue and employ 1,951 people.
Klue is an artificial intelligence-powered competitive intelligence platform that provides businesses with sales enablement and market intelligence solutions. They generate $5 million in revenue and employ 50 people.
4. SimilarWeb Pro
SimilarWeb is a digital market intelligence firm that provides organizations with website traffic statistics and analytics. They have a $93 million revenue and 576 employees.
Ahrefs is a software firm that creates free instructional materials for marketers as well as online SEO tools. They have annual revenue of $8 million and employ 42 people.
Pathmatics is a marketing intelligence platform established in California that offers firms digital advertising, market data analytics, and other related services. They have a $10 million revenue and 37 employees.
Brandwatch is a media monitoring software that helps businesses with consumer personal information and social media listening. They have a $127 million revenue and 523 employees.
Quid is a competitive intelligence platform that provides trend spotting, corporate intelligence, marketing, and advertising analytics solutions. They have 138 employees and a revenue of $24 million.
Arbit is a competitive intelligence platform that can assist businesses in gaining market share. Arbit enables you to go beyond public data to discover why potential customers choose your competitors over you. They have a $2 million revenue and 10 staff.
Contify is an artificial intelligence-powered market and competitive intelligence platform that monitors competitors, customers, and industry segments. They employ 119 people and generate $22 million in revenue.
What is a competitive intelligence cycle, and how does it work?
The competitive intelligence cycle aims to obtain, analyse, and disseminate information on rivals, goods, customers, and any other part of the business landscape needed to assist people in making strategic planning decisions.
Is gathering competitive intelligence ethical?
It is perfectly permissible to use competitive intelligence. It would be unethical, but not illegal, to gather information by not disclosing who you are to a competitor or lying. The most significant competitive intelligence specialists avoid using unlawful or unethical methods in their work.
What are the different types of marketing intelligence sources?
Among the essential intelligence sources are salespeople, customers, competitors, competitors, the internet, trade shows, seminars, conferences, literature, and trade publications.
While major corporations may have specialized teams to do competitive intelligence duties, these tools can provide you with beneficial information to keep track of your competitors for free and in less than a few minutes. All of the software shown have free plans and various paid options to suit your business needs.
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