Ensuring your advertisements stay relevant to your audience, getting the perfect timing, and knowing what channels to use for your ads involves a lengthy and complex task that requires persistence and consumes resources. Although, with the right digital tool to help you with your activities, you can streamline your processes and amplify your advertising efforts to optimize outcomes. Get to know more about ad server software and read through this article.
14+ Ad Server Software
7. Adsterra Network
What Is Ad Server Software?
Ad server software is a modern solution designed for helping advertising teams distribute and track the performance of their digital advertisements. It presents necessary functionalities in an integrated platform, allowing end-users to perform their duties of hosting and serving advertisements in one interface.
Also, it has tools for tracking data analytics, giving users a better view and understanding of how the audience is engaging with and interacting with ads. In addition, it offers artificial intelligence for identifying patterns for visitor behavior and matching ads to visitors in your ad networks.
This software solution to aid you with your processes provides you with efficient and agile methods to deal with the lengthy and repetitive manual tasks that traditionally require human intervention. Also, ad server platforms give you better control over your ad spend and resource management practices and allows you to personalize your ad campaigns for a better response.
Getting your hands on the right software for you that provides service offerings that align with your needs and offers you the capability for configuration for better scalability on your processes is crucial to achieving the outcomes you want. That said, know what aspects require your attention when deliberating your options in the software market to reduce them and single out the one most compatible for you. Learn more about their pricing plans, check their interface designs, know their list of supported digital devices, and look out for the following features:
- Ad intelligence tools
- Custom dashboard
- Ad conversion tracking capabilities
- Data analysis and reporting features
- Customizable ad templates
- Mobile advertising capabilities
- Display advertising tools
- Third-party applications integration
Top 10 Ad Server Software
This mobile ad solution has a custom dashboard and mobile engagement tools. They have 100 million dollars in generated revenue and have employed 329 people.
InMobi is an ad server solution with ad optimization and mobile intelligence features. They have 1,200 employees and have a generated revenue of 58 million dollars.
Automated testing and retargeting capabilities are accessible in this programmatic advertising software. They have 107 people working for them and have 26.8 million dollars in revenue.
With this digital solution, you can use campaign management and machine learning capabilities. They have a revenue of 26 million dollars and have 100 employees in their team.
With Adikteev, you can simplify the complexities involved in channel management and conversion tracking features. They have 104 people on their team and have 19 million dollars in generated revenue.
6. Adsterra Network
Adsterra Network is software with digital tools for conversion tracking and display advertising. They have a generated revenue of 8.7 million dollars and have 200 people on their team.
With this ad server software, you can streamline banner management and ad inventory management. Kevel has 75 employees and has 7.1 million dollars in revenue.
Mobile marketing and engagement tracking functionalities are features you can use in this demand-side platform software. They have generated 6 million dollars in revenue and have employed 30 people.
This performance marketing platform has advertising management and anti-fraud functionalities. They have estimated revenue of 5 million dollars and have over 25 employees.
AdsCompass is an ad network that provides users with web resource management and ad analytics features. They have 5 million dollars in revenue and have 25 employees working for them.
What are the types of ad servers?
There are two types of ad servers: the first-party ad server and the other one, third party ad server. The former is for ad publishers and functions to simplify the processes involved in buying and selling ad slots. The latter type is the ad server for advertisers and agencies and helps track metrics to measure success and audit ad performance.
What is advertisement management software?
Advertising management software is an end-to-end platform for advertisers. It helps when shifting advertising efforts online while also enhancing team management and collaboration practices. Also, it has capabilities for inventory management and monitoring media buying tasks. Ad management solutions also function to track the customer experience and manage data on customer behavior.
What are the advantages of online advertising?
Online advertising allows you to increase your audience reach, making your brand awareness practices more effective to expand the customer pool and convert prospects into paying customers. Also, you can integrate with social networks to improve visibility and utilize its live chat capabilities for better connection and communication with clients to establish and nurture relationships.
Know what works with your audience and be more flexible in pivoting your advertising and campaign management strategies to stay relevant and competitive in the industry. Use media elements to compel customers and impress in the aspects that matter by digitizing your advertising operations with the best ad server software.
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