The internet is constantly changing thanks to the ever-changing demands of users. As such, companies have to constantly play catch-up with their constantly changing needs and demands from visitors in providing engaging content. Content analytics software helps companies’ marketers and publishers to give insightful data that will help determine the future of their content.
15+ Content Analytics Software
2. Google Analytics
What Is Content Analytics Software?
Content analytics software is a data analytics software that provides marketers and publishers highly detailed insights data on the interactions they received on their content published on the internet. The content typically includes blogs, videos, social media posts, and any other published content that metric data can be recorded. The insights data includes tracking of views, interactions, shares, engagement, monetization revenue, etc.
A huge benefit of using content analytics software is that it helps marketers and publishers adjust their future content based on the insight data they have through the software. marketers and publishers can see what kinds of content their audience is interested in, how many times they have been shared, how they access and view such content, and many other questions. As their future plans in content creation are based on the present data provided to them, it helps sharpen their decision making skills, especially in situations when a sudden divergence in plans needs to be decided on.
Another huge benefit of content analytics software is that it analyzes content being published on all channels associated with the marketers and publishers, unlike web analytics and social media analytics where they only focus on recording visitor engagement exclusively in websites and social media respectively.
- Helps marketers and publishers adjust their future content based on the present data
- Enhances decision-making skills
- Records and tracks visitor engagement on all channels, not just web and social media.
Content analytics software should be able to track the number of viewers and how they engage with the published content. Viewers don’t have to do anything when accessing the content so the tracking is usually discrete and non-invasive. The software should then be able to disclose metric data of the interactions from the visitors on the content through detailed insight data visualization to the marketers and publishers of the software. The software should be able to segment the data based on relevant categories such as views, shares, engagement, monetization revenue, number of desktop visitors vs. mobile visitors, etc.
- Document visitor engagement and interaction
- Provide metric data through data visualization
- Data segmentation
Top 10 Content Analytics Software
Ahrefs provides search engine optimization (SEO) software tools that allow marketers, publishers, and even novice content creators to help optimize their content, look at current trends and study their competitors. The company has 51 employees and earns annual revenue of $7.4 million.
2. Google Analytics
Google Analytics allows marketers and publishers to measure their content visibility across Google’s platforms and third-party partner platforms that can measure engagement with various content such as Flash, video, social media networks, and many more. Google’s parent company Alphabet has 135,301 employees and earns annual revenue of $55.31 billion.
Semrush provides “measurable results” that help marketers and publishers to elevate their content visibility with SEO software, content marketing tools, and social media marketing available in their software. The company has 680 employees and earns annual revenue of $98.6 million.
Contently helps content marketers create better content faster with their smart software that combines expert content strategy, global talent network, and enterprise content marketing platform that can generate content success. The company has 183 employees and earns annual revenue of $45.8 million.
While Bitly is mainly a URL shortener software, it also provides tools that people can use for content analysis with its detailed insights data available. The company has 242 employees and earns annual revenue of $35.1 million.
Rebrandly main’s feature may be a custom-branded URL shortener with brand management tools, the software also includes a helpful analytical data tool that can help marketers and publishers study their visitors that interacted with their content through their generated shortened links. The company has 74 employees and earns annual revenue of $18.5 million.
Chartbeat helps marketers and publishers improve their engagement with audiences with their software that offers real-time content analytics tools. The company has 88 employees and earns annual revenue of $12.8 million.
Parse.ly wants to make content analytics easy with its tailored tools that can bring meaningful results that can help make decisions on their future content. The company has 55 employees and earns annual revenue of $8 million.
Describing themselves as the alternative to Google Analytics, Matomo wants their content analytics software that prioritizes the protection of their client’s data, as well as their customers’ privacy that still ensures impactful results and guarantees their clients with 100 percent ownership of their data. The company has 19 employees and earns annual revenue of $2.8 million.
BL.INK empowers marketers and publishers with their enterprise-level features that include content analytics tools that are powerful with its multi-device support. The company has 8 employees and earns annual revenue of $1.2 million.
How can content analytics software help dictate the future content of marketers and publishers?
The insights data provided by the content analytics software can help marketers and publishers determine what’s popular about their content. What are the popular keywords that viewers are interested in? How do they view such content? From their phones? Laptops? Tablets, perhaps? By having insights data answer these questions, marketers, and publishers will now then optimize their future content based on the data they have.
Is it easy to understand insight data on content analytics software if someone is not a marketer nor a publisher?
It might take some practice for anyone who is not a marketer or publisher to familiarize themselves with reading insight data. But if they are able to know what the data categories meant and what they do, users should be able to read and understand the data just fine. It’s best, however, to have a data scientist or anyone who is an expert in reading data to help better understand the insight data which they may offer advice based on their expertise.
How much does content analytics software cost?
Pricing for content analytics software can vary from free to $150,000 per year or more. The software is priced according to its features available and its target audience. Marketers and publishers from small companies will benefit more from a free or low-cost content analytics software while the same people from bigger companies will benefit more from a high-cost content analytics software.
Dealing with so much data and numbers can be overwhelming. With the content analytics software, analyzing data on content interaction doesn’t have that much of a heavy task as it automatically provides the data that can help marketers and publishers make great informed decisions on their content.
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