Managing several campaigns may be a challenge to marketers. But how about managing a single campaign to several platforms? It’s not easy as it sounds but it does deliver great results, which companies took note of and created their own cross channel campaign management software.  Here are some of the best campaign management software for cross-channeling, available right now.


17+ Cross Channel Campaign Management Software

1. Oracle CX Marketing

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Rating: 5/5

Price: Custom

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2. Adobe Campaign

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Rating: 5/5

Price: Custom

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3. Salesforce Marketing Cloud Email

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Rating: 5/5

Price: FREE

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4. Marin Software

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Rating: 5/5

Price: Custom

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5. Triblio

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Rating: 5/5

Price: Custom

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6. Iterable

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Rating: 4.7/5

Price: Custom

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7. HCL Unica

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Rating: 4.6/5

Price: Custom

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8. Kenshoo

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Rating: 5/5

Price: Custom

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9. Autopilot

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Rating: 5/5

Price: Custom

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10. Cheetah Messaging

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Rating: 5/5

Price: Custom

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11. Percolate

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Rating: 5/5

Price: Custom

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12. Mapp Digital

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Rating: 5/5

Price: Custom

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13. CoSchedule

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Rating: 5/5

Price: $29/month

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14. Yesmail360i

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Rating: 4.3/5

Price: Custom

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15. Maropost

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Rating: 4.7/5

Price: Custom

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16. Cordial

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Rating: 4.9/5

Price: Custom

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17. Mautic

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Rating: 5/5

Price: Custom

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18. Opal

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Rating: 5/5

Price: Custom

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What Is Cross Channel Campaign Management Software?

Cross channel campaign management software is a marketing campaign management software where marketers create and execute campaigns that cross several channels and platforms. Cross channel campaigns tend to create a bigger lasting effect on customers with their extensive marketing that spans several platforms.

Benefits

The centralized set-up of cross channel campaign management software helps marketers execute marketing campaigns on several channels and platforms easily. As crossing campaigns into several channels requires a lot more work, the software can automate repetitive tasks as marketers can focus on more important aspects of managing a cross-channel campaign. It also ensures consistency in the campaign branding by using channel marketing management software tools.

The software also contains several useful campaign management tools optimized for cross-channel campaigns that allow them to perform campaign tasks easily for several platforms, reducing the need to separately perform tasks on separate channels. The software can also monitor and track data analytics from several channels easily, which the data can provide more insights to marketers on how the campaign was received on each platform.

Features

Cross channel campaign management software contains marketing campaign management tools that are optimized for executing and managing campaigns on several channels. The fundamental feature is it provides simplified tools for planning campaigns such as marketing calendar software. The software should also be able to allow marketers to assign people and resources to operate the campaign management workflow for multi-platform channels through campaign management workflow management tools.

The software should also be able to integrate with multiple social networks to allow marketers to promote their campaigns on these platforms. The software should also be able to automate some redundant tasks to allow marketers to focus on other aspects of the campaign. The software should also be able to consolidate insights data such as customer engagement through a data analytics platforms feature.

  • Campaign planning tools
  • Campaign management workflow tools
  • Integration with social media platforms
  • Automation tasks
  • Data analytics tools

Top 10 Cross Channel Campaign Management Software

1. Opal

Opal provides marketing and internal communications tools to allow marketers to smoothly manage their cross channel campaigns. Opal Labs has 447 employees and earns annual revenue of $64.8 million.

2. Adobe Campaign

Adobe Campaign allows marketers to create dynamic campaigns using rich customer data. Adobe has 21,000 employees and earns annual revenue of $11.17 billion.

3. Kenshoo

Kenshoo empowers marketers with their data-driven insights that can optimize the way they manage their campaigns on several channels. Kenshoo has 763  employees and earns annual revenue of $110.6 million.

4. Mapp Digital

Mapp Digital provides digital marketing software that can help them acquire customers based n their customer engagement data. Mapp has 420 employees and earns annual revenue of $105 million.

5. Iterable

Iterable empowers marketers with their cross channel marketing software that helps improve and unify their campaign management strategy. Iterable has 426 employees and earns annual revenue of $61.8 million.

6. Maropost

Maropost uses its all-in-one solution B2B software that allows marketers to promote their services across multiple platforms. Maropost has 174 employees and earns annual revenue of $25.2 million.

7. Autopilot

Autopilot helps marketers grow their business with its partially free software that includes email marketing, marketing automation, and more. Autopilot has 74  employees and earns annual revenue of $14 million.

8. Percolate

Percolate’s content marketing software provides brand management solutions that allow marketers to execute their cross channel campaigns. Percolate has 83 employees and earns annual revenue of $12 million.

9. CoSchedule

CoSchedule’s all-in-one marketing software helps marketers to effectively manage their campaigns. CoSchedule has 69 employees and earns annual revenue of $10 million.

10. Triblio

Triblio’s account-based marketing software allows marketers to execute their advertising campaigns effectively that can create a huge impact. Triblio has 49 employees and earns annual revenue of $7.1 million.

FAQs

What is the difference between cross channel campaign management software and all-in-one marketing software?

While both software offers similar features, what makes them different is their functionality,  how they process tasks as well as the extent of how they process insights data. All in one marketing software focuses more on how marketers manage their marketing strategy and have much detailed reporting of data analytics based on a specific platform. Cross channel management software specifically focuses on executing and managing a single campaign on several channels with tools that make it easy to manage them on one software, with data analytics reporting including consolidated data from several associated channels.

Can cross-channel campaign management software access and use customer data?

Yes. Cross channel campaign management software can use and access customer data as they provide insights on how their campaigns are being perceived by customers. The data can also shape and determine future marketing campaigns as marketers take note of how they can improve on their next campaigns and engage with their customers.

How much does cross channel campaign management software cost?

Pricing for cross channel campaign management software can range from free to $29 per month or more, with custom pricing available for some software. Pricing for cross channel campaign management software varies depending on the features available and its intended target audience. Marketers from small businesses may benefit more from a free or low-cost cross channel campaign management software while those from the big businesses may benefit more from high-cost software.

Managing a campaign may be stressful. But at the end of the day when campaigns are executed successfully, the rewards that come with organizing a campaign using a cross channel campaign management software are always worth it.


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