In the marketing arena, you don’t just sell, you also address the customers’ demands — it is why you are selling your products and/or services. To generate more sales, your marketing strategies should go beyond promoting products. You should also stimulate your customers’ interest and re-engage existing customers to ensure you retain quality leads from the suspect stage to the revenue generation stage.
In generating revenues, you need to have a hands-on approach to understanding which of your marketing programs work and which do not. In the past where technology was not yet in place, tracking and prioritizing leads were done manually, wasting the marketers’ time and energy on unqualified leads. Thankfully, the software market has produced a solution that will automate the process using business intelligence to effectively manage leads and help in the conversion process by personalizing the whole customer journey. This solution is known as Demand Generation Software.
10+ Demand Generation Software
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What Is Demand Generation Software
Marketing professionals use demand generation software to expand their reach, stimulate customer interest, promote new products, create PR buzz, and re-engage existing customers. The goal of implementing demand generation solutions is to help marketers build and nurture lead and customer relationships in the long run.
Demand generation software is designed to help marketers to manage the customer lifecycle — from being a lead (prospect) to a repeat customer. Using these solutions, marketers can segment the customers and build long-term engagement with them appropriately. Generally, this software can help in producing and distributing targeted content to maximize engagement.
Besides targeted content, some demand generation software can also support conversion optimization and sales, while recent genres of these software products can also address demand generation through social media.
Demand generation software offers useful tools that help salespeople execute effective marketing strategies. Key features of these software tools include lead generation, lead capture, lead mining, lead intelligence, lead scoring, and predictive analytics. Aside from that, depending on the vendor, demand generation systems can also offer content curation and management, email marketing, social media management, CRM integration, and many more.
Top 10 Demand Generation Software
1. HubSpot Marketing
HubSpot Marketing is an easy-to-use digital marketing software solution that is used for various marketing needs and channels, from SEO to social media. This software has a CRM base that is complete with analytics. It also has modules for blog management, lead generation, social monitoring, ads, and email marketing.
HubSpot makes $883M in revenue and has a company size of 3,387 employees.
Mayple is an online marketing platform that offers online consulting services with marketing experts who can help formulate marketing strategies that fit your unique business needs.
Wishpond is a software tool that allows you to get noticed by your audience without much effort and ar a reasonable price. This platform can help you scale your business effectively and efficiently. It also helps in managing your campaigns and automating key processes. Wishpond makes $890,580 in revenue and has a growing company size of 149 employees.
Qwaya is a powerful Facebook ads tool that helps you create excellent ads for optimum audience engagement and building an effective marketing campaign. This platform integrates with Google Analytics to offer spot-on numbers regarding your marketing efforts.
Qwaya has 27 employees and makes $5M in revenue.
Criteo is an affordable demand generation software that offers personalized ads and messages that match the target customers’ browsing history. Powered by intelligent algorithms, this platform can market products and re-target them to similarly interested leads and clients.
Criteo makes $2,073 in revenue and has 2,800 employees.
Optimizely is a web-based experimentation platform that provides easy-to-use A/B testing tools to help in website optimization. This software supports multivariate and multipage testing across different domains.
SilverPop is a complete suite for email marketing and lead management that offers advanced methods to increase customer engagement. Features include lead management and mobile engagement solutions, as well as email marketing and marketing automation capabilities.
Percolate enables you to carry out all marketing activities, such as campaign management, content marketing, marketing analytics, and more, from a single hub. Percolate has 189 employees and makes $38M in revenue.
BrightInfo is a real-time personalization engine that uses a proprietary algorithm to assess the specific needs of each visitor in order to march relevant content with your website visitors’ behavior. Its automated content marketing strategy keeps your visitors engaged to increase conversion opportunities.
Ambassador is designed to help in targeting potential customers for modern brands using flexible and scalable solutions. This software lets you configure products the way you want them presented and automate workflows and use templates for more efficient task management on a daily.
What Is Demand Generation?
Demand generation refers to the process of generating demands for products, services, or solutions, through a series of focused targeted marketing programs. The process takes a collaborative effort of the marketing and sales teams, working side-by-side on leads or pipeline management throughout the entire sales cycle, encompassing all aspects involved every step of the way — from the prospect stage to customer retention stage.
What Does Targeted Content Mean?
Targeted content refers to the content that is created for a niche audience to drive a specific response from that group.
Why Do I Need Demand Generation?
Having a demand generation system helps you capture the umbrella of marketing programs that get customers excited about your company’s products and/or services.
Demand generation solutions encompass a wide range of marketing and sales activities, usually overarching other categories like campaign management software, lead management software, and marketing automation software, among others. Thus, it’s important to be clear on your business needs, as the first step, and then, focus on the software category.
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