We always blame companies for filling up our inboxes with useless emails that feel like advertisements. However, email workflow software helps companies reach out to their customers massively that actually serves relevance to them. Here are some of the best email workflow software available right now.
10+ Email Workflow Software
1. Zoho Campaigns
6. Constant Contact
What Is Email Workflow Software?
Email workflow software is an automated software where emails are being sent to groups of people based on their demographic information. The software is typically used by marketers to promote their brands, products, and services through e-mail similar to SMS marketing.
One of the benefits of using email workflow software is that the process of sending emails to multiple recipients based on their demographic information is automated and doesn’t require sending emails individually, making the process fast and highly effective. The emails sent by email workflow software are personalized based on the email recipients’ data, which contains information that is relevant to them and they would be more inclined to read the email over a generalized email. Business-wise, this helps increase brand awareness and sales engagement as recipients are interested in how these personalized emails serve relevance to them which can potentially convert them from curious recipients to possibly loyal customers.
- Send e-mails to multiple people at once
- Personalized emails that serve relevance to recipients
- Increases brand awareness and sales engagement
- Converts curious recipients to loyal customers
One of the features of email workflow software is that most of the process is automated and will react by massively sending e-mails based on customer behavior or when a specific event has occurred. Another feature is it provides email marketing tools where marketers can plan and execute their e-mail marketing campaigns. The software should also provide personalization software tools to allow marketers to create and send specific emails based on their customers’ data and brand management.
- Automated process
- E-mail marketing tools
- Personalization tools
Top 10 Email Workflow Software
1. Constant Contact
Constant Contact makes email marketing easier with tools that allow them to engage with their recipients “smarter” and clever. The company has 1,019 employees and annual revenue of $254.8 million.
2. Zoho Campaigns
Zoho Campaigns gives marketers the tools they need to create an email marketing campaign with highly engaging tools that includes e-mail design, message customization, and mass sending of e-mails. The company has 7,023 employees with annual revenue of $1 billion.
Mailchimp helps marketers perform an effective brand management strategy through e-mail marketing. The company has 921 employees an annual revenue of $133.5M and 921 employees
Sendinblue provides an all-in-one marketing campaign software that empowers marketers to full force that can definitely bring in impactful results. The company has 375 employees with annual revenue of $46.5 million.
Mailerlite lets users create their email marketing the way they wanted through highly engaging design tools and renewed interest in writing or checking e-mails. The company had 74 employees and earns annual revenue of $10.7 million.
Adapt’s sales acceleration software allows B2B businesses to create wonderful and smart partnerships between the two companies. The company has 43 employees and earns annual revenue of $3 million.
Mailjet’s email delivery software is optimized with marketing in mind as it provides collaborative tools to create successful email campaigns. The company has 150 employees and earns $13.2 million.
Proofhub’s all-in-one project management software allows marketers to practice market planning and execute their campaigns faster with its collaboration tools that unify their goals for their marketing. The company has 29 employees and earns annual revenue of $4.2 million.
Groove helps small businesses to engage their customers more with a simple, all-in-one customer service platform that includes email workflow that can generate more sales engagement. The company has 21 employees and earns annual revenue of $3 million.
Moosend lets users quickly create their e-mail campaigns that still can bring impactful results with highly customizable tools that create visually appealing emails. The company has 32 employees and earns annual revenue of $4.6 million.
What is email management software and how does that connect with email workflow software?
While both software has similar features and tools, the functionality is where it makes a difference. Email management software is a generalized software where huge bulks of e-mails are stored and responded to. Email workflow software specifically focuses on marketers sending personalized marketing emails based on their recipient’s demographic data.
What is other marketing software that co-exists with email workflow software?
SMS marketing software is a marketing tool where marketing campaigns are done through SMS. Marketing automation is a highly advanced tool that marketers use to create campaigns that grab new customers and generate new leads. Marketing planning is where marketing campaigns are executed with collaborative tools that marketers can use to come up with new ideas.
How much does email workflow software cost?
Pricing for email workflow software can vary depending on the features available. Most email workflow software has customized pricing that varies depending on the features available and the intended target audience. Some email workflow software may have other marketing software-related features which may contribute to increased pricing.
With email workflow software, marketers can execute their email marketing campaign that is highly effective, engaging, and relevant to the people they are sending the emails to.
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