Great news! Your advertising tactics work! Prospects call your lines because something caught their interest in the promotional campaigns. What was it? Weren’t you able to catch it? You might need the help of call tracking software.
Inbound call tracking software enables you, the marketers, to track the sources that generate the most calls. With the software using conversational analytics, you can identify what specific marketing campaign drove the phone call. And, determine what steps you can do with the result of the call.
Every marketing campaign needs to be measured to identify if it was a success or not — one way to do so is through inbound calls. To ensure you easily gather and manage the data from each phone conversation, having call tracking software in place can help you a lot.
Looking for excellent choices? Check our list below!
16+ Inbound Call Tracking Software
6. Vonage Contact Center
9. Infinity Call Tracking
What Is Inbound Call Tracking Software?
No, this isn’t necessarily the software for call center use as you might have presumed. Inbound call tracking software offers a solution to various business problems often encountered by marketing teams. It attributes inbound phone calls to their sources. This way, businesses are able to track the sources generating the most calls. For marketing teams and sales professionals, call tracking is significantly helpful as it provides more insight into the success (or failure) of specific advertising campaigns.
Using call tracking software, marketers can get data analytics from phone conversations with customers or prospects that can prove which particular marketing campaign (e.g., ads, web pages, keywords, etc.) drove them to call. The software can also help analyze the result of the call.
With no call tracking system in place, it’s impossible to prove the ROI of your marketing efforts because you’re missing out on the data required during phone calls.
Knowing that inbound call tracking software provides more insight into the success of specific advertisements or promotional campaigns, it can, in turn, help with budgeting ad spend, increase brand awareness, and qualify leads.
Other benefits of this software include:
– building more effective marketing strategy
– helping improve ROI and cut cost-per-lead (CPL)
– storing leads in CRM software for easier access
– ensuring accuracy and enhancing client engagement
Call tracking solutions have features and capabilities that the users may find necessary for telecommunication and marketing needs. Features may vary from vendor to vendor; nonetheless, their common features include phone call routing, call answering pools, interactive voice response (IVR), autodialers, and call recorders.
Top 10 Inbound Call Tracking Software
CallRail was founded in 2011 to bring complete visibility to marketers who rely on quality inbound leads to boost success and sustain growth.
CallRail has 200 employees and generates a revenue of $61M.
Invoca has an active conversation intelligence platform that enables marketing and sales teams, as well as customer experience and ecommerce teams, to understand and make a quick response to the information gathered from consumers while on the phone.
Invoca currently has an estimated annual revenue of $33.2M and has 200 employees.
RingDNA helps businesses scale revenue growth through artificial intelligence. With its superior features, it has become the leading choice for sales, conversation intelligence, performance insight, and more.
RingDNA generates $15.5M in revenue and has 116 employees.
CallTrackingMetrics generates $14.4M in revenue and has 57 employees.
DialogTech is an AI-powered conversation analytics platform that turns conversations into actionable insights for businesses to improve marketing ROI, boost sales, and deliver a more personalized customer experience.
DialogTech generates $33M in revenue and has 157 employees.
6. Vonage Contact Center (formerly NewVoiceMedia)
Vonage Contact Center offers a solution that delivers remarkable salesforce integration into routing, reporting, and the user experience for ServiceCloud and Sales Cloud users.
Vonage has a revenue of $1.25B.
7. Infinity Call Tracking
Infinity Call Tracking offers a call intelligence service with granular visitor tracking capabilities. Through this feature, users can uncover the exact keyword clicked, webpages visited, and other key things in the marketing campaign that drove the phone call.
Infinity Call Tracking has 80 employees and makes $87M in revenue.
Ringba is a call analytics platform with call routing, ring-free calls, and industry analytics capabilities. Ringba has 35 employees and generates $6M in revenue.
Besides phone call analytics and generating inbound calls and texts, as well as learning what happened in the conversations, Marchex enables data-driven decisions to improve digital marketing and maximize returns.
Marchex has 291 employees and $106M in revenue.
ResponseTap was founded in 2007 and currently generates $29M in revenue with 80 employees.
How Is Call Tracking System Used by Marketers?
Often, call tracking systems are used by marketers to optimize paid search and other digital marketing performance. This is also their way to personalize caller experience and enhance the end-to-end customer journey by consolidating online and data sources.
How Do Businesses Track Inbound Calls?
For every visitor who calls the business, the data is fed into Google Analytics and Ads, making it possible to track phone calls as sales conversions. If paired with other data gathered from Google analytics and ads, you can determine which keywords make the most advantage for your business.
Who Can Use Inbound Call Tracking Software?
Aside from marketing and sales teams, contact centers and customer service agents can also leverage inbound call tracking platforms. Call tracking systems can complement contact center infrastructure software. With all these, businesses can improve call data and streamlining workflows, maintain communication with sales teams, and find valuable insights from calls.
Inbound call tracking platforms are a game-changer for your businesses, especially if you want to optimize customer relationships and determine what marketing channels made the calls. Gaining in-depth insight into caller demographics helps your business gain an advantage over your competitors in terms of generating more leads and winning customers.
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