Nothing interests people more than engaging games and the possibility of winning exciting prizes while doing the bare minimum. If you incorporate that method properly in your marketing strategy, you can engage and retain your existing customers effectively. Not only that. It can also help you gain new ones. Equip yourself with the best sweepstakes and get ready to blow your whistle to mark the start of your games.
11+ Sweepstakes Software
1. Second Street
7. Cool Tabs
What Is Sweepstakes Software?
Sweepstakes software refers to the programs that help businesses in overseeing their gaming marketing strategy. This system provides a platform that allows you to host various competitions such as raffle draws, lottery contests, giveaways, and other luck-based games. Also, it provides tools that help you collect data analytics and automate the selection of winners. With this technology, you can also access an extensive database that measures and records user engagement, web analytics, and other crucial metrics. In addition, this software allows the integration of social networks and other helpful websites and applications. Another functionality of this digital solution is it has functionalities for sending email and SMS notifications.
Taking advantage of this technology will allow you to streamline activities involved in building brand awareness and website traffic. It aids you in employing your sweepstakes promotion productively. The digital controls you can access in just a few clicks will cut the needed costs and workload that businesses usually spend on this marketing strategy.
Each decision you make for your business can be a defining factor of the success of your business. That said, when you choose your software from the market, you should study your options carefully. It is essential to look at the services and functionalities they include in their packages and subscription plans. Each of them has its specialty and can help your business differently. That is why you should opt for sweepstakes software that offers services that align with your demands. Here is a checklist of features that you should consider in your decision-making process:
- Customizable landing page
- Fraud detection capabilities
- Responsive competition widget
- Interesting game lineup
- Marketing analytics tools
- Convenient payment processing methods
- Intuitive dashboard
- 24/7 Customer support
Top 10 Sweepstakes Software
Submittable provides features such as campaign management and blind judging tools. They have generated annual revenue of 15.4 million dollars and employed 106 people in their team.
2. Second Street
This software offers its users content creation and entry management tools. They have 64 employees and have 9.3 million dollars in generated annual revenue.
This marketing platform has tools for processing instant rewards as well as social galleries. They have 3.3 million dollars in generated revenue and employed 13 people.
ShortSt5ack allows its users to utilize drip campaigns and awards management features. They have generated annual revenue of 2.2 million dollars and have 15 people on their team.
Woobox provides businesses with marketing tools such as sweepstakes digital solutions and social promotion functionalities. They have seven employees and have 1 million dollars in annual revenue.
Gift card management tools and judging management properties are available in this software. They employed seven people in their team and have 1 million dollars in generated revenue.
One-click winner drawing and custom forms are examples of features you can access in ViralSweep. They have 800 thousand dollars in revenue and have three employees.
Social promotion and entry management capabilities are available in this sweepstakes solution. They have three employees in their team and have 400 thousand dollars in generated revenue.
This digital solution has accessible rewards management as well as lead capture capabilities. It also provides a platform for photo contests, essay contests, design contests, and other skill-based contests.
This digital solution has skills contests and social media management functionalities. On top of its sweepstakes tools, it also offers operative scoring and voting software properties.
What are the various types of sweepstakes promotion?
There are numerous types of sweepstakes contests types that businesses incorporate. One of its examples includes the standard sweepstakes campaigns, where winners are selected at random from the online entries submitted. Also, other contest types involve instant win sweepstakes, essay contests, and mobile sweepstakes. There are also internet sweepstakes games such as slot machines, spin and win, and trivia games.
What are tips for marketing your sweepstakes offers?
The most effective strategy to incorporate in marketing your sweepstakes offers is employing social media marketing. Utilize various social platforms and post compelling content. You can post blog posts or upload creative and informative promotional videos. To boost engagement, you can also pay a fee to promote your campaign posts.
Why is it essential for companies to employ sweepstakes?
Companies use sweepstakes offers as another marketing strategy to reach more people. In this strategy, companies directly provide rewards to their customers who actively participate in their contests. That said, it improves a brand’s online presence. Also, it helps businesses collect crucial digital ad intelligence for references for their future campaigns and advertisements.
Good results do not always require hard labor. Sometimes, you only need to make efficient and wise decisions. That is something you should do in this situation. Sow the seeds of your strategic planning proficiently. Start your promotions with functional sweepstakes software today, and reap the fruits of your marketing efforts tomorrow.
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