Your ability as marketers to identify the sources that produce the most calls is made possible by software that tracks call traffic. Using software that uses conversational analytics, you will be able to determine which particular marketing campaign was responsible for the phone call. And figure out what further actions you can take based on the outcome of the conversation.


10+ Best Top Call Tracking Software

1. VirtualPBX

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Rating: 4.1/5

Price: $9/Month

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2. CallTrackingMetrics

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Rating: 4.5/5

Price: $99/Month

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3. Shape Software

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Rating: 4.5/5

Price: $99/Month

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4. CallShaper

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Rating: 5/5

Price: $75/Month

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5. Boberdoo

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Rating: 4.7/5

Price: Custom

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6. Telnyx

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Rating: 4.7/5

Price: $12/Month

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7. CallRail

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Rating: 4.5/5

Price: $45/Month

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8. Dialics

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Rating: 5/5

Price: $99/Month

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9. LiveCall

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Rating: 4.9/5

Price: Custom

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10. AvidTrak

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Rating: 4.5/5

Price: FREE

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11. AVANSER

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Rating: 4/5

Price: Custom

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What Is Call Tracking Software?

Contrary to what you may have thought, this is not software designed specifically for use in call centers. One of the most common issues that marketing departments face is keeping track of all of their calls, and this is where call tracking software comes in. Phone calls are tracked back to their origins. With this method, companies can identify the most fruitful channels for generating phone calls. Call tracking is extremely beneficial for advertising agencies and sales departments because it reveals more information about which campaigns are working and which are not.

When businesses use call tracking software, they can see which ads, web pages, keywords, etc., led to the highest conversion rates from their phone conversations with customers and prospects. The software can also be used to help decipher the call’s outcome. Without a call tracking system in place, you won’t have the information you need during phone calls, making it impossible to prove the return on investment of your marketing efforts.

Benefits

When it is known that call tracking software can provide additional insight into the success of particular advertisements or promotional campaigns, this knowledge can, in turn, help with business budgeting for advertising spending, increasing brand awareness, and qualifying leads.

Features

Call tracking solutions come equipped with a variety of features and capabilities that users may feel are essential for meeting their telecommunication and marketing requirements. Phone call routing, call answering pools, interactive voice response (IVR), autodialers, and call recorders are some of the common features offered by these vendors. Features may differ from one vendor to the next; however, these vendors all offer similar core functionality.

Top 10 Call Tracking Software

1. CallRail

CallRail is a service that allows for the tracking, recording, and analysis of phone calls.

2. Invoca

Beyond the click, the inbound call intelligence that marketers need to capture and optimize customer engagement and sales is provided by the Invoca platform.

3. Revenue.io

Inside sales teams who use Salesforce may benefit from adopting Revenue.io (previously RingDNA), which is promoted as a “sales acceleration engine.” The company claims that by using the Intelligent Dialer for Salesforce, outbound sales representatives may increase their productivity and reach 400% more prospects with the utilization of Revenue.io.

4. ServiceTitan

ServiceTitan was designed to be a cloud-based service management system for mobile technicians. The platform has features such as customer relationship management, smart dispatching, in-depth reporting, marketing management applications, mobile connection for field technicians, and integration with QuickBooks.

5. Freshdesk Contact Center

Previously known as Freshcaller, Freshdesk Contact Center is a call center solution designed specifically with small businesses and teams in mind. The purpose of Fresh Contact Center is to help small businesses and teams launch and manage a professional call center with minimal resources.

6. CallTrackingMetrics

CallTrackingMetrics is a solution for tracking calls across all online and offline channels, offering real-time reporting as well as intelligent routing.

7. Marchex

Marchex, which specializes in mobile advertising analytics, bridges the gap between online and offline behavior. Marchex’s offerings allow for a comprehensive analysis of marketing performance by connecting key touchpoints along the customer journey.

8. PhoneBurner

The software known as PhoneBurner is capable of making phone calls on your behalf. It has a built-in contact manager and allows you to load a list of contacts. It enables its users to select who to call and record a personalized voicemail message.

9. DialogTech

As a successor to ifbyphone, DialogTech (now simply called “DialogTech”) provides call analytics in the form of call tracking and marketing call attribution. Features such as call tagging, call scoring, contextual call routing, call management, and voice alerts are available.

10. JustCall

Using the web app, mobile apps, or desktop apps, businesses can get phone numbers (in 58 countries) and make, receive, and track calls with JustCall’s cloud-based phone system.

FAQ

How do Marketers use Call Tracking System?

Marketers frequently use call tracking systems to enhance the effectiveness of paid search and other forms of digital advertising. By bringing together their digital and data assets, they can better serve their customers over the course of their entire interaction with the company.

How are Inbound Calls tracked by Businessowners?

Calls made by website visitors are recorded in Google Analytics and AdWords so that they can be viewed as a form of conversion tracking. The most profitable keywords can be identified when combined with information from Google AdWords and Analytics.

Who Can Use Inbound Call Tracking Software?

Inbound call tracking tools are useful not only for sales and marketing departments but also for contact centers and customer service representatives. Contact center infrastructure software can be supplemented by call tracking systems. The combination of these enables businesses to better track call data, streamline processes, keep in touch with sales teams, and gain insights from phone conversations.

When trying to optimize customer relationships and identify which marketing channels brought in calls, inbound call tracking platforms are a game changer for businesses. Learning more about the demographics of your callers gives you an edge over the competition in terms of lead generation and customer acquisition.

 


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