Social media networks have changed the way how brands are being promoted. As more people are speaking whatever pops in their heads on social media, marketers should take the advantage of user-generated content and incorporate them into their brands. Thankfully, these user-generated content software can help them with the tools they need to market themselves and place customers into the marketing spotlight.
16+ User-Generated Content Software
4. Dash Hudson
5. PhotoShelter for Brands
12. Adobe Experience Manager
What Is User-Generated Content Software?
User-generated content is a type of multi-media digital content that is created or curated by users on social media and other online platforms. User-generated content has been used by marketers to promote their brands, products, and services as it’s a cost-effective and authentic promotional strategy that uses the customer’s word to promote the product. This social media marketing strategy places the customer at the center of promotional campaigns.
One of the benefits of user-generated content is that it makes customers part of the marketing strategy. This is where brand management can be strengthened as building brand trust with its customers is crucial to the process of incorporating user-generated content into marketing. It increases engagement which can translate to good sales and increased brand awareness for the company. The more brands are recognizable, the better chance it has the brand’s ranking will increase in search engine optimization (SEO). This is also another way for marketers to know what their customers are saying about their products on social media, which gains audience insight as marketers can analyze what their customers like. This will also help with brand personalization as marketers can have an idea of which specific content should be delivered to their target audiences
- Customer-centric marketing
- Strengthened brand management
- Increases engagement, sales, and brand awareness
- Increased ranking in SEO
- Seek customer communication
- Gains audience insight
- Strengthens brand personalization
Visual content is highly important in user-generated content so the software should be able to hold heavy multi-media files that are ready to be posted on several channels. It should also facilitate features where content creation can take place. The software should also include brand engagement tools where brands directly interact with customers. The software should also include social media management tools to moderate the pages and analyze what their customers like about their content. The software should also include employee monitoring and workflow management tools where social media managers’ activities, tasks, and performance are analyzed and whether their performance was beneficial to the brand.
- Hold multi-media files through media organizer
- Content creation
- Brand engagement
- Social media marketing
- Employee monitoring
- Workflow management
Top 10 User-Generated Content Software
From voice search optimization to reputation management, Synup has the perfect user-generated content tools to allow brands to gain more recognition and trust with their customers online. Founded in 2013, the company has 238 employees and a revenue of $10.5 million in 2017.
Bazaarvoice allows its clients to connect with their customers through user-generated content that includes review management, customer communication, visual and social content. Founded in 2005, the company has 1,378 employees and a revenue of $201.2 million in 2020.
Later lets their clients post content on several social media accounts in one centralized software with social media marketing tools including content writing and social media monitoring. Founded in 2014, the company has 203 employees and earns annual revenue of $29.4 million.
Yotpo gives clients the tools they need to accelerate the growth of their relationships with their customers including user reviews and SMS marketing. Founded in 2011, the company has 560 employees and earned a revenue of more than $100 million in 2020.
5. Dash Hudson
Dash Hudson’s brand management tools allow clients to grow their branding to customers which includes marketing analytics and content creation. Founded in 2013, the company has 120 employees and earns annual revenue of $17.4 million.
PowerReviews lets user-generated content tools grow their clients’ brands by allowing customers to promote their brands on their behalf through various user-generated content. Founded in 2005, the company has 232 employees and earns annual revenue of $33.6 million.
Olapic wants its clients to utilize the power of user-generated content that guarantees brand growth with market analytics data, sales driver, and cross-channel posting. Founded in 2009, the company has 150 employees and earns a revenue of $5.6 million in 2021.
Photoslurp claims that their advanced user-generated content tools can help “most demanding brands” with artificial intelligence-powered content automation and customizable personalization software. Founded in 2014, the company has earned a revenue of $1.4 million in 2021.
Pixlee believes that “happy customers make the best marketers” as their user-generated tools help brands build their digital presence and forge genuine connections with customers. Founded in 2012, the company has 69 employees and earned a revenue of $18.0M in 2019
Taggbox lets user-generated content build their client’s brand trust with their customers with engagement features such as social media walls, widgets, and legal rights management where reviews are re-purposed for marketing campaigns. Founded in 2015, the company has 19 employees and annual revenue of $2.8 million.
Why should brands put customers at the center of marketing through user-generated content software?
As opposed to traditional methods of advertising and marketing, customers will most likely trust and purchase products from a brand if they emphasize customers’ experiences as part of their brand through user-generated content. It compels new customers to try out their products or services as a result.
What are the other customer-centric marketing tactics besides user-generated content?
Review management is one of the other customer-centric marketing tactics where customer reviews are being managed and responded to. Customer communication is another way for brands to reach out to their customers as they respond to inquiries, concerns, and complaints. Customer advocacy is an extension to user-generated content as loyal customers are served as the ambassadors of the brand.
How much does user-generated content software cost per month?
Prices can usually range from free to over $100 per month, some even exceeding $1000 every month. The prices depend on the features available as well as how much media can it hold in the software’s cloud database.
With user-generated content establishing a new standard in marketing, marketers should continuously adjust to what their customers like based on what they say on social media. User-generated content software helps marketers cope with the constant changing of needs from the customer, which will continue to shift as new trends pop up overtime.
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