So you’ve attracted leads, qualified them, and nurtured them into prospects. By now, your aim is to close the deal. Remember, every business generates leads, but they don’t bring in revenue — deals do. As such, to help you get those deals faster, take advantage of opportunity management software. Handled right, opportunities can boost your bottom line. But of course, you will need the right tools. We understand that it’s hard to find the right one. This is why we help you narrow down your options by giving you some of the best opportunity management tools in the market.
12+ Opportunity Management Software
1. Copper CMR
8. Pipeliner CRM
11. Freshworks CRM
What Is Opportunity Management Software
Opportunity management software provides information on sales leads (also known as sales opportunities). These tools provide a visual interface that organizes certain kinds of data, such as customer or potential customer identifiers, transaction status, past purchases, and other relevant information to help sales teams turn sales opportunities into repeat customers.
Getting your marketing and sales team equipped with the right set of opportunity management tools can help you boost your bottom line easily. With the software in your hands, you can effectively prioritize your opportunities, track goals and progress, and get full visibility of the entire sales process. Also, opportunity management tools offer collaborative functionalities that help your team operate more efficiently, streamlining the sales process; boosting your productivity.
Opportunity management software integrates with your CRM software to give you a holistic view of all your deals and AI suggestions that help you prioritize your deals. It can also centralize documents to maintain vital sales collateral.
Other important features that these tools can offer you include customizable pipelines, real-time alerts, inactive day count, activity reports, sales leaderboards, sales automation, auto-enrich records, and sales dashboards.
Top 10 Opportunity Management Software
Freshsales, by Freshworks, is a full-fledged sales force automation solution that allows salespeople to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. Freshworks has 3,000 employees and makes $630M in revenue.
Zestia offers Capsule — a smart, simple online CRM platform that helps you build stronger customer relationships, make more sales, and save more time.
3. Pipeliner CRM
Pipeliner CRM is a revolutionized CRM platform that has a unique visual interface, no-code workflow automation engine, and instant, dynamic insights and reporting.
4. GoldMine CRM
Ivanti offers GoldMine CRM to help businesses spend less time training and more time doing. Using this platform, businesses can take full control, save money, and have peace of mind knowing they will never get “shut off” as they don’t have to rent their CRM system, they can own it and save big.
Ivanti has 3,100 employees and makes $414M in revenue.
5. Shape Software
Shape Software helps in managing businesses on one easy-to-use platform. This software offers dozens of tools tailored to manage and automate online marketing and promotions via email and SMS, capture and service lead from online sources, organize sales pipelines, nurture prospects and customers, and more. Shape Software has 80 employees and makes $12M in revenue.
GreenRope is a comprehensive CRM that accelerates growth by increasing awareness, generating leads, and driving conversions. This software uses advanced automation, predictive analytics, and artificial intelligence (AI) with an intuitive, easy-to-use interface to help you convert more and build lasting relationships with leads and repeat clients.
Nimble is a simple, smart CRM software for Office 365 and G Suite teams. This platform provides everything you need to organize your contacts, build relationships, find opportunities, and reach your goals.
Salesforce helps salespeople accelerate performance and achieve their goals. This software provides teams access to tools that will help them grow their accounts, find new customers, and close deals much faster and from anywhere. Salesforce has a company size of 56,606 employees and makes $21 Billion in revenue.
9. HubSpot CRM
HubSpot CRM has a full-spite platform that eliminates unnecessary data entry. With it, the automated data sorting and collection function provide an intuitive layout for each contact. HubSpot has 4,225 employees and generates $883 Million in revenue.
10. Zoho CRM
Zoho CRM provides a basic and clean interface layout with unique features that drive lead conversions. It has intuitive dashboards that can run ‘macros’ to streamline how a lead is contacted and tracked through the sales process.
What Is an Opportunity?
An opportunity is the specific sales deal being pursued with the estimated dollar amount. Records are related to the lead or contact record of the person with whom you are hoping to do business.
What Is the Difference Between Pipeline and Opportunity?
Technically, an opportunity is in the pipeline until it is either closed won or closed lost.
What Is a Good Lead to Opportunity Conversion Rate?
Thirteen percent is considered a good conversion rate on average (source: youngmarketingconsulting.com). However, it can vary depending on your industry, business type, or campaign dynamics.
Opportunity management software makes it easier for you to create and define a process for guiding opportunities through the sales cycle until they close. Having this software in place, you can guide sales reps to close a deal every time, give leadership a better view into the deal pipeline, and keep deals moving forward to the finish line. How does that sound?
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